As a part of an assignment i have shared few ideas which can used for attracting more Ice-Cream lovers at the nearest Baskin Robbin Store.

1. Baskin Robbins

2. Treat Your Office Buddy Campaign
• Core Idea – As during the lunch time in office hours most of the
people step down for some treat and ice – cream is one of the most
popular treats. The idea is to get as many people of the working class
to indulge in ice-cream at their nearest Baskin Robbins parlour.
• The main motive of this campaign is to make people belonging to the
corporate sector realize that you always have time to eat ice-cream.
• The campaign hashtag used all over will be #TreatYourOfficeBuddy.
• A special discount specially for corporate employees.
• The digital platforms that will be targeted during this campaign
include Facebook,Twitter,Instagram and Snap Chat.

3. Campaign Ideas
• Idea 1- For Facebook/Instagram – The campaign would consist of
people working in offices would upload their pictures with their
groups enjoying ice-cream at their nearest Baskin Robbins parlour.
The best pictures would be shortlisted and shared on the Baskin
Robbins official page.
• Idea 2 – For twitter – A interactive contest can be run on twitter –
Why #TreatYourOfficeBuddy only at Baskin Robbins? The person
giving best answer could get gift vouchers from Baskin Robbins.
• Idea 3 – For Snap Chat – All Snap Chat users can send us their
perfect snaps with their office buddies at Baskin Robbins parlour
with their office buddies.

4. Content Ideas For Twitter/Facebook
• A boyfriend will break your heart but an ice-cream will mend your
heart. #IceCream
• Why treat your office buddies with an expensive dinner when you can
treat them with an ice-cream and make them more happy 
#IceCream #TreatYourOfficeBuddy
• You cannot buy happiness but you can buy an Ice-Cream #IceCream
• Keep Calm and eat IceCream with your office buddies
#TreatYourOfficeBuddy
• Want a solution to kill your horrible Mondays at work then go for a
treat with your office buddies at the nearest baskin robbins parlour.
#IceCream #TreatYourOfficeBuddy
• Enjoy #flavourofthemonth with your office buddies at one and only
baskin robbin #TreatYourOfficeBuddy

5. Multi Platform Digital
Campaign

6. Multi Platform Digital Campaign
• One multi platform digital campaign that really impressed me is the
#HungerKiBajao campaign by Chings Chinese.
• One thing that I really liked about the campaign is the strong
message which it sends using the Brand Ambassador and also how
it is portrayed that how much difference a regular amount of Rs.
750 can make. Also Ranveer Singh being brand ambassador for the
same helped in trending it on twitter as well as on facebook.
• The thing that I did not like about this particular campaign was that
they could have continued the campaign further with Ranveer Singh
sharing anecdotes on social media how those 750 rupees
contributed by people benefited how many children by providing
them food. They could have also used an another hashtag
#HungerKiBajaDi

7. Blog Post – That Girl In Bob
• https://thatgirlinabob.wordpress.com/2015/02/05/with-love-from-
mumbai/