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Instagram Strategy

Basic Instagram Strategy for SMB business to Non profits and Fortune 500, including the latest algorithm updates, influencer strategy

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Instagram Strategy

  1. 1. Prepared by: Breton Novelli Strategy/Tactics
  2. 2. Find Influencers • Develop list of key influencers (national and local) • Reach out to help with cross promotion for specific campaigns and building our followers • Ensure proper tagging on content to avoid being swept away by the algorithm • Allow influencers to contribute to blog posts related to campaigns that can be shared on their individual social channels • Follow up via email thanking them and asking them to share the content
  3. 3. Create Cross-Channel Synergy • The first step is to export a list of all customer phone numbers and contact information from your database or CRM. • Take that list and import them as contacts into your email account • Import those phone numbers and contact info from Email into a smartphone and log into Instagram account on your phone
  4. 4. Integrate Enurture Content • If you embed live Instagram content around a brand hashtag, you can streamline that process by offering photos taken by customers to people who are considering a product or service • This makes the email more engaging and the product more appealing #
  5. 5. Create Engaging Content • Create an overall brand strategy that maintains consistent theme regardless of campaign, and ensures brand QA on channel by multiple stakeholders • Utilize third party applications to add filters • Ask, “Would I like this?” • Create meaningful captions that engage with the audience without giving all of the information away • Generate useful hashtags that link to existing campaigns

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Basic Instagram Strategy for SMB business to Non profits and Fortune 500, including the latest algorithm updates, influencer strategy

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