1. From 2015 to 2016
Mahmoud M. Abdelghany Selim
Marketing Brand Manager
LOCAL INITIATIVES
2. 2016
Focus on high check value items for
groups and outings during December, a
promotion was tailored to give out free
ice-cream pack with 6&8 inch cakes,
and double the size of free pack with any
9 inch cake.
4. 2016
+300%
Average increase
in Mondays sales
Every Monday, customers may order their
favorite shake with any size, type & flavor,
or any flavors inside a pint for a fixed
price (discounted price)
+35%
+12%
7. 2016
Celebrating the national days with our
customers, we have launched a mini
promotion where by customers get free
toppings during the week of national
days celebrations.
The promotion was intended for triple
scoop orders representing Kuwait flag
colors.
11. 2016
Utilizing every possible opportunity to stay connected with our fans, we
remodeled Baskin Robbins page and added a trackable link for our menu
and ordering through talabat.com or call center directly.
Multiple photo sessions have taken place and adopted some creatives
from Baskin Robbins mother company boosted our page rank and made
it more interesting to follow.
12. 2016
POP & Instagram only were used
Sometimes a great product could be
there as an ingredient in another not
moving item.
Just in 10 days we managed to move the
Macadamia cookies before reaching an
expiry issue by introducing the item as a
buy alone item with tempting prices for
the packs.
13. 2015
Cakes sold increase
In order to push the delicious 4 Pcs. 4
Flavors cakes, a promotion was launched
to give out 5 free scoops for free with
every purchase of a cake.
+145%
16. 2015 - 2016
Profiling every store and knowing what are the spots available to advertise
any new product in-store have helped doing 10 times the performance of
re-hits and much more than expected for NPDs.
17. 2015 - 2016
Multi-dimensional reports have left no limitations to understanding the
business and bring insights on customers’ most favorite items and much
more.
Also it was the cornerstone for launching a newer much simpler
Talabat.com page.
18. 2015
With all our parlors ready with all media
after doing the profiling, we reached
400% the expectations for this new packs
which was the 1st of a kind to be
launched in Kuwait market.
19. 2015
Utilizing the best of every parlor we managed to reach approximately 5
times the orders of every month’s special flavor (The Horizontal flavor info
banner). The banner encompasses each flavor ingredient and mentioning
if any ingredient is allergic in both Arabic & English languages.
20. 2015
AlDahabi phase 2 was the 2nd product
I launched after becoming responsible
for Baskin Robbins, and 2nd after
finishing the profiling phase.
AlDahabi 1 AlDahabi 2
Qty Per Store Daily
+400%
21. LOCAL INITIATIVES
From 2015 to 2016
Presentation included only some of the activities that have taken place through the stated period and not all of them.
