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Visual Storytelling: How Instagram becomes a new social media superstar

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Visual Storytelling: How Instagram becomes a new social media superstar

  1. 1. 10/10/12
  2. 2. Photo apps:Jusgramm, Symbolizer, Fotorus
  3. 3. Edelman’s VP of global strategy andinsights. From Ad Age, July 24, 2012
  4. 4. First Instagram photo taken by Kevin Systrom
  5. 5. Source: Simply Measured
  6. 6. Top 10 Instagram Brands Source: Simply Measured
  7. 7. There are more than 10K photo apps in App Store Camera+ has 36 filters
  8. 8. What do you hashtag? • Locations, cities • Events, holidays, campaigns • Photo communities such as #sspics #insta_shutter, #jjforum #macro_aroundworld • Camera used • Photo apps used • Filter used •Anything that interests you!Adding hashtags is a good way to share photos, find new followers
  9. 9. Instagram’s geo-location “Check-in.” Foursquare in pictures!
  10. 10. CASE STUDY: Olympics 2012http://mashable.com/2012/08/11/instagram-olympics-infographic/
  11. 11. How Brands use IG: Posting news/event/product photos
  12. 12. How Brands use IG: Crowdsource/engage
  13. 13. Photo Contests drive engagement
  14. 14. Brands use creativity and humor to boost brand image
  15. 15. How brands use IG: Behind the scenes photos
  16. 16. Photo challenge creates creative, engaging IG communities
  17. 17. Instagram communities
  18. 18. In case you wonder…Yes, you can view IG photos on theweb! http://statigr.am/geeber http://ink361.com http://web.stagram.com/http://help.instagram.com/customer/portal/articles/95734-view-your-photos-on-the-web Source: instagramers.com
  19. 19. Video by Casey Neistat Instagram: I love you
  20. 20. Bonus Slides: My Photo Apps
  21. 21. My Photo Apps
  22. 22. Apps: Faceyourmanga, Labelbox, SigNote

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