Designers and brands are stepping back from the vivid and bold color trends of last year, towards more muted color palettes. Muted colors are simply colors that have been slightly desaturated with black, white or a complementary color.

1. NEW GRAPHIC
DESIGN TRENDS
FOR 2020
COLOR GRADIENTS
8
MINIMALIST
LANDING PAGES
More brands are taking a minimalist
approach to their homepages to
achieve better load times and
compatibility with mobile devices.
Especially because Google rewards
pages that check both of those boxes
with better spots in search rankings.
BETTER BRANDED
ANIMATIONS
Companies will take the time to
create better and more unique
branded animations this year.
Animations are more eye-catching
than the standard reaction GIF.
Because of overuse, reaction
GIFs are about as eye-catching
as a stock photo in 2020.
8.
7.
Once color trends start to shift, the
trends in stock photos and images
are pretty quick to follow. That means
you can expect to see a lot more
muted landscapes, genuine portraits,
and neutral stock photos being used
in 2020.
6. GENUINE & NEUTRAL
STOCK PHOTOS
Flowing shapes can be used to convey
a natural, approachable, and genuine
feeling throughout your designs. They
also pair well with other design trends,
like muted colors and heavy fonts for a
unique composition.
5. BEAUTIFUL FLOWING
SHAPES & LINES
HEAVY BUT SIMPLE FONTS
Heavy fonts are usually bold or extra
bold. Lots of designers seem to be
using heavy fonts to create contrast
and hierarchy in their designs by
pairing them with a simple background
or lighter font.
4.
Simple illustrations don’t have the
same eye-catching power that they
once did. Embrace more imaginative,
abstract, and even dreamy illustrations
to really stand out in 2020.
3. ABSTRACT & DREAMY
ILLUSTRATIONS
Instead of being relegated to the
background of images, gradients will
be used in a lot of unique ways this
year. They will be added to complex
illustrations, used as color filter,
and included in simple graphics to
add some depth and texture.
2.
MUTED COLOR PALETTES
Designers and brands are stepping
back from the vivid and bold color
trends of last year, towards more
muted color palettes. Muted colors are
simply colors that have been slightly
desaturated with black, white or a
complementary color.
1.