Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Intro curation-branding
1. Future Marketers
Social Media Workshop - #FMSMW
WiFi Login - ‘Napa‘ WiFi Password - ‘Valley’
presented by bakasmedia.com
2. Todd Iseri - Director of Sales
Twitter.com/NapaMarriott
Facebook.com/NapaMarriott
3. about.me/rickbakas
First Director of Social Media in the wine industry
Former Brand Manager at NIKE
Adviser at Bakas Media
Certified Sommelier
Really loves #Bacon
#FMSMW
23. dawn of brand curation
Every photo, tweet, blog
post, message, email,
sound clip or video will
exist forever online.
1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000
#FMSMW
25. traditional new media
media + create your own
rely on others’ reach reach
Magazine readership Facebook fans
Newspaper circulation blog readers
Television audience YouTube viewers
SEO manipulation Twitter Followers
Email Email list
organic SEO
#FMSMW
27. You are a steward of legacy
‣ establish URL real estate now
‣ establish brand voice
‣ years from now people will be viewing your brand
messages online
‣ community continues to grow year after year
#FMSMW
28. Online engagement
‣ @ replies
‣ Themes (ie.. #custserv)
‣ Events
‣ Education
‣ Increase your social currency
#FMSMW
34. tweetup tour of U.S.
Number of brand impressions‐ 6297
Es6mated total number of a9endees‐ 282
Avg. number of Tweets during each event‐ 211
Avg. number of Unique tweeters per event‐ 42
Approximate reach per event‐ 220,000 ‐ 500,000
Number of searches on grappos.com‐ 1,516
$ Invested ‐ $5,000 for travel & expenses
#FMSMW
35. 172,000 “views” of our tweetup
invites on Eventbrite
1,211 names of qualified wine
drinkers added to database
wine club & DTC sales
#FMSMW
36. 172,000 “views” of our tweetup
invites on Eventbrite
1,211 names of qualified wine
drinkers added to database
Addi6onal Stats:
+ 36 new placements
+ 27 aFendees per event
+ 42 unique tweeters per event
+ 211 tweets per event
wine club & DTC sales
#FMSMW
40. Brand for the lizard brain
(
a decent brand will
register on the front of
the brain in the
eyeballs.
41. Brand for the lizard brain
(
(
a decent brand will
a GREAT brand will
register on the front of
register deep down on
the brain in the
the lizard brain.
eyeballs.
46. A brand is a promise.
A promise made by people.
47. Holistic Brand
events email campaign
travel @ replies
in-person YouTube videos
interactions
Face to Face Online
supporting other people’s social currency
events in person
events
one-one service
service
#FMSMW
49. things you can be doing now
@ reply to as many people on Twitter as possible every day
(Twitter hides them from your stream)
#FMSMW
50. things you can be doing now
@ reply to as many people on Twitter as possible every day
(Twitter hides them from your stream)
Educate people about your area of brand expertise (blog daily)
#FMSMW
51. things you can be doing now
@ reply to as many people on Twitter as possible every day
(Twitter hides them from your stream)
Educate people about your area of brand expertise (blog daily)
Establishing your URLs for future use
#FMSMW
52. things you can be doing now
@ reply to as many people on Twitter as possible every day
(Twitter hides them from your stream)
Educate people about your area of brand expertise (blog daily)
Establishing your URLs for future use
Engage influencers
#FMSMW
53. things you can be doing now
@ reply to as many people on Twitter as possible every day
(Twitter hides them from your stream)
Educate people about your area of brand expertise (blog daily)
Establishing your URLs for future use
Engage influencers
Position your brand for consistency and synergy
#FMSMW
54. things you can be doing now
@ reply to as many people on Twitter as possible every day
(Twitter hides them from your stream)
Educate people about your area of brand expertise (blog daily)
Educate people on your product (vintage 2011)
Establishing your URLs for future use
Engage influencers
Position your brand for consistency and synergy
#FMSMW
Civiliation becoming digital. Not just social media and the internet.\nBanking, commerce, enterprise, government (Egypt). Can you imagine a war being started b/c of technology and social media?\n
\n
\n
\n
\n
Analog ad - trying to capture attention out of all the other ads in that magazine. Digital ad - if the brand has an engaged audience they’ll capture and retain attention, not just now but forever.\n
\n
\n
people buying and sharing product experiences are keeping up with technology. your competitors are keeping up with technology. I hear from small businesses “we can’t afford social media” to which I reply, “you can afford NOT to adopt social media”. \n\nWine & Travel (like my trip here) are shared experiences.\n
\n
Most social sites have a feed. What did my friends JUST do?\nWhether you have a lot of followers or none, you can @ reply anyone\n
\n
\n
engaging wine drinkers in person\ntook a page out of Obama’s playbook last year - energizing the base\nqualifying potential consumers\ncreating brand ambassadors\n
the beginnings of a predictive model\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\n
