Your SlideShare is downloading. ×
0
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Intro curation-branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Intro curation-branding

497

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Civiliation becoming digital. Not just social media and the internet.\nBanking, commerce, enterprise, government (Egypt). Can you imagine a war being started b/c of technology and social media?\n
  • \n
  • \n
  • \n
  • \n
  • Analog ad - trying to capture attention out of all the other ads in that magazine. Digital ad - if the brand has an engaged audience they’ll capture and retain attention, not just now but forever.\n
  • \n
  • \n
  • people buying and sharing product experiences are keeping up with technology. your competitors are keeping up with technology. I hear from small businesses “we can’t afford social media” to which I reply, “you can afford NOT to adopt social media”. \n\nWine & Travel (like my trip here) are shared experiences.\n
  • \n
  • Most social sites have a feed. What did my friends JUST do?\nWhether you have a lot of followers or none, you can @ reply anyone\n
  • \n
  • \n
  • engaging wine drinkers in person\ntook a page out of Obama’s playbook last year - energizing the base\nqualifying potential consumers\ncreating brand ambassadors\n
  • the beginnings of a predictive model\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Future MarketersSocial Media Workshop - #FMSMW WiFi Login - ‘Napa‘ WiFi Password - ‘Valley’ presented by bakasmedia.com
    • 2. Todd Iseri - Director of SalesTwitter.com/NapaMarriottFacebook.com/NapaMarriott
    • 3. about.me/rickbakasFirst Director of Social Media in the wine industryFormer Brand Manager at NIKEAdviser at Bakas MediaCertified SommelierReally loves #Bacon #FMSMW
    • 4. Grandpa Hardig #FMSMW
    • 5. Grandpa Hardig #FMSMW
    • 6. internet users 1960 #FMSMW
    • 7. internet users Moore’s Law 1960 #FMSMW
    • 8. internet users 1970 #FMSMW
    • 9. mobile users 1980 #FMSMW
    • 10. mobile users Macintosh answering machines AOL usenet groups ATM’s Microsoft Windows 1980 dial up modems #FMSMW
    • 11. 1990 #FMSMW
    • 12. wifi voicemail first personal computers first business websites first business email first email addressesfirst cell phones 1990 internet boom #FMSMW
    • 13. 2000 #FMSMW
    • 14. MySpace vlogging Friendster google analytics bloggingCRM 2000 #FMSMW
    • 15. 2010 #FMSMW
    • 16. sCRM virtual bankingsocial media smart appliances 2010 #FMSMW
    • 17. internet users mobile users1970 1980 1990 2000 2010 2020 #FMSMW
    • 18. internet users mobile users you are here1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
    • 19. Grandpa Hardig #FMSMW
    • 20. 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
    • 21. rise of curation1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
    • 22. dawn of brand curation1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
    • 23. dawn of brand curation Every photo, tweet, blog post, message, email, sound clip or video will exist forever online.1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
    • 24. dawn of brand curation1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 #FMSMW
    • 25. traditional new media media + create your own rely on others’ reach reachMagazine readership Facebook fansNewspaper circulation blog readersTelevision audience YouTube viewersSEO manipulation Twitter FollowersEmail Email list organic SEO #FMSMW
    • 26. conversationprism.com #FMSMW
    • 27. You are a steward of legacy‣ establish URL real estate now‣ establish brand voice‣ years from now people will be viewing your brand messages online‣ community continues to grow year after year #FMSMW
    • 28. Online engagement‣ @ replies‣ Themes (ie.. #custserv)‣ Events‣ Education‣ Increase your social currency #FMSMW
    • 29. Online engagement #FMSMW
    • 30. Case studies #FMSMW
    • 31. #HunterWine, #YarraWine, #BarossaWine‣ Reached 2,900,000 people on Twitter‣ 67,000,000 impressions‣ 7,200 tweets‣ 1,100 unique tweeters
    • 32. tweetup tour of U.S. SEATTLE BOSTON NEW JERSEY NEW YORK NAPA CHICAGO BOULDER DC DENVER LA RALEIGH ATLANTA DALLAS AUSTIN ORLANDO #FMSMW
    • 33. tweetup tour of U.S. #FMSMW
    • 34. tweetup tour of U.S. Number
of
brand
impressions‐
6297
 Es6mated
total
number
of
a9endees‐
282 Avg.
number
of
Tweets
during
each
event‐
211 Avg.
number
of
Unique
tweeters
per
event‐
42 Approximate
reach
per
event‐
220,000
‐
500,000 Number
of
searches
on
grappos.com‐
1,516 $
Invested
‐
$5,000
for
travel
&
expenses #FMSMW
    • 35. 172,000
“views”
of
our
tweetup
 invites
on
Eventbrite
 1,211
names
of
qualified
wine
 drinkers
added
to
database wine
club
&
DTC
sales #FMSMW
    • 36. 172,000
“views”
of
our
tweetup
 invites
on
Eventbrite
 1,211
names
of
qualified
wine
 drinkers
added
to
databaseAddi6onal
Stats:+
36
new
placements+
27
aFendees
per
event+
42
unique
tweeters
per
event+
211
tweets
per
event wine
club
&
DTC
sales #FMSMW
    • 37. Location Based Marketing 92 visitors to the winery from Foursquare tips #FMSMW
    • 38. Positioning your brand online - be consistent! #FMSMW
    • 39. Brand for the lizard brain
    • 40. Brand for the lizard brain ( a decent brand will register on the front of the brain in the eyeballs.
    • 41. Brand for the lizard brain ( ( a decent brand will a GREAT brand will register on the front of register deep down on the brain in the the lizard brain. eyeballs.
    • 42. Brand Synergy
    • 43. Brand Synergy
    • 44. A brand is a promise.
    • 45. A brand is a promise.A promise made by people.
    • 46. Holistic Brand events email campaign travel @ replies in-person YouTube videos interactions Face to Face Online supporting other people’s social currency events in person events one-one service service #FMSMW
    • 47. things you can be doing now #FMSMW
    • 48. things you can be doing now@ reply to as many people on Twitter as possible every day(Twitter hides them from your stream) #FMSMW
    • 49. things you can be doing now@ reply to as many people on Twitter as possible every day(Twitter hides them from your stream)Educate people about your area of brand expertise (blog daily) #FMSMW
    • 50. things you can be doing now@ reply to as many people on Twitter as possible every day(Twitter hides them from your stream)Educate people about your area of brand expertise (blog daily)Establishing your URLs for future use #FMSMW
    • 51. things you can be doing now@ reply to as many people on Twitter as possible every day(Twitter hides them from your stream)Educate people about your area of brand expertise (blog daily)Establishing your URLs for future useEngage influencers #FMSMW
    • 52. things you can be doing now@ reply to as many people on Twitter as possible every day(Twitter hides them from your stream)Educate people about your area of brand expertise (blog daily)Establishing your URLs for future useEngage influencersPosition your brand for consistency and synergy #FMSMW
    • 53. things you can be doing now@ reply to as many people on Twitter as possible every day(Twitter hides them from your stream)Educate people about your area of brand expertise (blog daily)Educate people on your product (vintage 2011)Establishing your URLs for future useEngage influencersPosition your brand for consistency and synergy #FMSMW
    • 54. Q+A #FMSMW

    ×