Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

TEXSOM 2012

584 views

Published on

slides from the social media bootcamp at TEXSOM

Published in: Education, Technology, Business
  • Be the first to comment

  • Be the first to like this

TEXSOM 2012

  1. 1. ENGAGING PEOPLE ONLINEPRESENTED BY RICK BAKAS@RICKBAKAS | #TEXSOM
  2. 2. INTRODUCTION@RICKBAKAS | #TEXSOM
  3. 3. @RICKBAKAS | #TEXSOM
  4. 4. WHAT’S THE ROI OF SOCIAL MEDIA? SALES ? 2012 2013 2014 2015 2016
  5. 5. Grandpa Hardig
  6. 6. Grandpa Hardig
  7. 7. internet users 1960@RICKBAKAS | #TEXSOM
  8. 8. internet users Moore’s Law 1960@RICKBAKAS | #TEXSOM
  9. 9. internet users 1970@RICKBAKAS | #TEXSOM
  10. 10. mobile users 1980@RICKBAKAS | #TEXSOM
  11. 11. mobile users Macintosh answering machines AOL usenet groups ATM’s Microsoft Windows 1980 dial up modems@RICKBAKAS | #TEXSOM
  12. 12. 1990@RICKBAKAS | #TEXSOM
  13. 13. eRobertParker wifi voicemail first personal computers first business websites first business email cult wine craze first email addresses first cell phones 1990 internet boom@RICKBAKAS | #TEXSOM
  14. 14. 2000@RICKBAKAS | #TEXSOM
  15. 15. MySpace vlogging Friendster google analytics blogging CRM 2000@RICKBAKAS | #TEXSOM
  16. 16. 2010@RICKBAKAS | #TEXSOM
  17. 17. sCRM virtual banking social media smart appliancesguild somm site goes live 2010@RICKBAKAS | #TEXSOM
  18. 18. internet users mobile users 1970 1980 1990 2000 2010 2020@RICKBAKAS | #TEXSOM
  19. 19. internet users mobile users you are here1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 @RICKBAKAS | #TEXSOM
  20. 20. APP + INTERNET USAGE Daypart Comparison, People 15+ Using Medium, U.S.@RICKBAKAS | #TEXSOM
  21. 21. 2-SCREEN TELEVISION App Sessions Started per Second in U.S. During Super BowlSource: Flurry Analytics@RICKBAKAS | #TEXSOM
  22. 22. MORE CONTENT IS CREATED ONLINE EVERY 48 HOURS THAN THE DAWN OF MAN TO 2003. -Eric Schmidt, Former Google CEO
  23. 23. GLOBAL SMARTPHONE SHIPMENTS INCREASED 74% FROM 2009 TO 2010. -Berg Insight
  24. 24. Grandpa Hardig@RICKBAKAS | #TEXSOM
  25. 25. 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 @RICKBAKAS | #TEXSOM
  26. 26. rise of curation1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 @RICKBAKAS | #TEXSOM
  27. 27. dawn of brand curation1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 @RICKBAKAS | #TEXSOM
  28. 28. dawn of brand curation Every photo, tweet, blog post, message, email, sound clip or video will exist forever online.1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 @RICKBAKAS | #TEXSOM
  29. 29. dawn of brand curation1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 3000 @RICKBAKAS | #TEXSOM
  30. 30. In the 1990’s (web 1.0) consumers would visit one website at a time and interact with the information on that site only.
  31. 31. With web 2.0 consumers don’t access information on one siteonly. Information is posted, and can be reposted in other places.Information “gets in the way” of traffic on other sites via web 2.0 sharing tools, including on mobile web sites.
  32. 32. With web 2.0 consumers don’t access information on one siteonly. Information is posted, and can be reposted in other places.Information “gets in the way” of traffic on other sites via web 2.0 sharing tools, including on mobile web sites.
  33. 33. WHY SHOULD I CARE? + Before, During and After relationship + Sharing knowledge + Audible branding + Career pathphoto courtesy of winesbyric.com @RICKBAKAS | #TEXSOM
  34. 34. @RICKBAKAS | #TEXSOM
  35. 35. WINE INFLUENCERS@RICKBAKAS | #TEXSOM
  36. 36. Q&A@RICKBAKAS
  37. 37. RETURN ON ATTENTION@RICKBAKAS
  38. 38. MYMessage
  39. 39. ATTENTION to INTENTION MY 1. first moment of truth Message 2. humanize 3. build trust 4. educate 5. offer@RICKBAKAS | #TEXSOM
  40. 40. GOING MOBILE 1998 First Impressions of the internet@RICKBAKAS
  41. 41. GOING MOBILE 1998 2008 First Impressions Trust Building: of the internet Rise of the social web@RICKBAKAS
  42. 42. GOING MOBILE 1998 2008 2015 First Impressions Trust Building: Intamacy: of the internet Rise of the social web@RICKBAKAS
  43. 43. THE REAL TIME BRAND EXPERIENCE IS A MAGIC PLACE FEW BRANDS HAVE BEEN ABLE TO CREATE ROI. BUT WE’LL ALL VISIT SOON.@RICKBAKAS
  44. 44. CYBILJANE photo courtesy of DillonRidgeLiquors.com
  45. 45. THE MOMENT OF “RETURN”
  46. 46. Cybil F. no video
  47. 47. Cybil F.
  48. 48. Peter Lehman Winery Espiritu Winery de Argentina@CybilFoster86
  49. 49. ? BLOG YOUTUBE TWITTER GROUPON EMAILE-Commerce, Social Media & Marketingwine guy. Tweets are my own, wine nerdsports fanatic, fine dining and travel.
  50. 50. Exciting new Red WinesOur monthly roundup of wines under $20 from around theworld including Barossa and Argentina
  51. 51. ATTENTION to INTENTION 1. first moment of truth 2. humanize 3. build trust 4. educate 5. offer@RICKBAKAS | #TEXSOM
  52. 52. FIRST MOMENT OF TRUTH AWARENESS CONSIDERATION ACTION VALUE REALIZED LOYALTY BRAND EVANGELIZED@RICKBAKAS | #TEXSOM
  53. 53. Q&A@RICKBAKAS
  54. 54. RISE OF THE WINE PROFESSIONAL@RICKBAKAS | #TEXSOM
  55. 55. Influence =
  56. 56. influence = reach(brand + expertise + trust) *reach is a multiplier of influence@RICKBAKAS | #TEXSOM
  57. 57. *NURTURE ORGANICALLY@RICKBAKAS | #TEXSOM
  58. 58. THE REAL TIME WINE EXPERIENCE + Connectivity is a necessity + Demand for content anytime, anywhere from all media sources + Wine lovers broadcast their lives online - they share their consumption and brand preferences + Wine lovers want to have conversations with brands they spend $ with - not just have brands do the talking@RICKBAKAS | #TEXSOM
  59. 59. FOURSQUAREGOOGLE+FACEBOOK
  60. 60. GOOGLE+ FACEBOOKDirectconnection toGoogle Placespage.
  61. 61. CREATING MOBILE SYNERGY + + BUY NOW
  62. 62. RISE OF WINE PROFESSIONALS ON WINES.COM Wine Experts Court of Master Sommeliers WSET Wine Writers@RICKBAKAS | #TEXSOM
  63. 63. RISE OF WINE PROFESSIONALS ON WINES.COM Court of Master Sommeliers@RICKBAKAS | #TEXSOM
  64. 64. RISE OF WINE PROFESSIONALS ON WINES.COM Joe Smith bio pulled from Twitter What is everyone FOLLOW 1,183 261 81 followers following wines shared Recent Posts Enjoying My Top 10 Wines #CabernetDay! My Cellar Just tried a Loire valley Cab Franc
  65. 65. TRENDS 2012POLITICAL LANDSCAPE@RICKBAKAS | #TEXSOM
  66. 66. TRENDS 2012SMART APPLIANCES@RICKBAKAS | #TEXSOM
  67. 67. TRENDS 2012MOBILE SOCIAL GRAPH / LIFE GRAPH / INTEREST GRAPH@RICKBAKAS | #TEXSOM
  68. 68. @RICKBAKAS | #TEXSOM
  69. 69. @RICKBAKAS | #TEXSOM
  70. 70. Q&A@RICKBAKAS
  71. 71. ENGAGING PEOPLE ONLINE@RICKBAKAS | #TEXSOM
  72. 72. YOU, THE BRAND@RICKBAKAS | #TEXSOM
  73. 73. WINE KNOWLEDGE PYRAMID actual wine experts wanna be wine experts, collectors layperson, consumers@RICKBAKAS | #TEXSOM
  74. 74. TWITTER’S SECRET:@RICKBAKAS | #TEXSOM
  75. 75. “Where can I find some ofmy friends’ favorite wines?” “Is J. Lohr Cabernet at any local restaurants?”“I’m looking for J.J. PrumRiesling nearby”“Where can I find a goodPinot Grigio?”“My friend Rob like aCabernet from PasoRobles. Where can I findit?”
  76. 76. @fsdallas my wife and I are coming in tonight,what are your specials? @cusomer Braised Pork cheeks featuring Kenner Farms Pork: Instagr.am/93ty28@fsdallas that looks good! What kind of winewould you suggest? @cusomer we have xyz by the glass or 123 in the bottle. What kind of wine do you like?@fsdallas we had a great meal. The broccoliwas a little over cooked, but we like the wine. @cusomer glad you liked it. If you liked the xyz you might like other wines from the region like .....
  77. 77. User678: I could go for some red wine rightabout now. #BachelorPad #50ShadesofGrey @user678 what kind of wine do you like?User918: Just had a Riesling with dinner.#Thanksgiving @user918 how was it?User211: The sliders at <competition> aredelicious. @user211 beef or pork?User211: pork @user oh nice. Yeah, I’ve had those and they ARE good. We make mean sliders too.
  78. 78. @RICKBAKAS | #TEXSOM
  79. 79. #CABERNETDAY 2012@RICKBAKAS | #TEXSOM
  80. 80. #CABERNETDAY 2012@RICKBAKAS | #TEXSOM
  81. 81. APP MIX FORKLY* FOURSQUARE GOOGLE+ FACEBOOK INSTAGRAM PINTEREST PRESSPAY* TWITTER YOUTUBE@RICKBAKAS | #TEXSOM
  82. 82. THINGS TO DO NOW@ REPLY, @ REPLY, @ REPLYDEVELOP A MOBILE LANDING PAGE WITH A VIDEO GREETING FROM YOUMAKE USERS DO A LITTLE BUT GET A LOTMAKE YOUR BRAND RECOGNIZABLE ON THE SMALL SCREENRESIST THE URGE TO GO STRAIGHT TO THE SALE (STEP 5)FAIL FORWARD FASTCREATE AN ENVIRONMENT OF REAL TIME BRAND INTIMACY (GIVE & TAKE)KNOW IT, DON’T SHOW IT@RICKBAKAS | #TEXSOM
  83. 83. THANK YOU @RICKBAKAS | rbakas@mac.com | about.me/rickbakas@RICKBAKAS

×