@StSupery case study

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  • 1. build the digital footprint for efficiency - 5,300 Twitter Followers; 2,300 FB fans linked, posterous
    2. keep the human element - customer service
    3. real time #socialbranding and monitoring. We're using Twitter to compliment what we're doing, not make it our only form of communicating with wine drinkers.
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • engaging wine drinkers in person
    took a page out of Obama’s playbook last year - energizing the base
    qualifying potential consumers
    creating brand ambassadors
  • @StSupery case study

    1. 1. Director of Social Media for @stsupery winery
    2. 2. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags
    3. 3. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter
    4. 4. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet)
    5. 5. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service
    6. 6. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service WP, YouTube, Posterous, FriendFeed, etc...
    7. 7. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service WP, YouTube, Posterous, FriendFeed, etc... #socialbranding synergy
    8. 8. 1. Built digital footprint for efficiency & influence 2. Keep human element 3. Realtime #socialbranding & monitoring
    9. 9. tastelive.com/stsupery
    10. 10. #stsupery case study - Tweetup Tour
    11. 11. #stsupery case study - Tweetup Tour BOSTON
    12. 12. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY
    13. 13. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK
    14. 14. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK ATLANTA
    15. 15. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK DC ATLANTA
    16. 16. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK DC ATLANTA ORLANDO
    17. 17. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK NAPA DC ATLANTA ORLANDO
    18. 18. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK NAPA BOULDER DC ATLANTA ORLANDO
    19. 19. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC ATLANTA ORLANDO
    20. 20. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA ORLANDO
    21. 21. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
    22. 22. #stsupery case study - Tweetup Tour SEATTLE BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
    23. 23. #stsupery case study - Tweetup Tour SEATTLE NOT HERE BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
    24. 24. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK ATLANTA
    25. 25. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 NEW JERSEY NEW YORK ATLANTA
    26. 26. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 NEW YORK ATLANTA
    27. 27. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 63 attendees NEW 89 unique tweeters YORK 318 tweets collective twitter following - 225,000 ATLANTA
    28. 28. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 63 attendees NEW 89 unique tweeters YORK 318 tweets collective twitter following - 225,000 72 attendees 46 unique tweeters ATLANTA 271 tweets collective twitter following - 200,000
    29. 29. let’s geek out on stats
    30. 30. let’s geek out on stats BOSTON NJ NY NY
    31. 31. let’s geek out on stats
    32. 32. tweetup attendees 56% Female 44% Male 18-24 4% 25-34 29% 35-44 35% 45-54 20% 55+ 8%
    33. 33. finding wine 988 searches for St. Supery during tweetup tour
    34. 34. #stsupery wines will be at the reception later on. Enjoy!

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