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@StSupery case study

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presentation from today sans faux standing O

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@StSupery case study

  1. 1. Director of Social Media for @stsupery winery
  2. 2. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags
  3. 3. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter
  4. 4. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet)
  5. 5. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service
  6. 6. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service WP, YouTube, Posterous, FriendFeed, etc...
  7. 7. @stsupery / #stsupery 512 followers on Twitter No Facebook page no monitoring or hash tags 5387 followers on Twitter FB fan page 2,312 fans (fan page posts auto tweet) daily monitoring - customer service WP, YouTube, Posterous, FriendFeed, etc... #socialbranding synergy
  8. 8. 1. Built digital footprint for efficiency & influence 2. Keep human element 3. Realtime #socialbranding & monitoring
  9. 9. tastelive.com/stsupery
  10. 10. #stsupery case study - Tweetup Tour
  11. 11. #stsupery case study - Tweetup Tour BOSTON
  12. 12. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY
  13. 13. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK
  14. 14. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK ATLANTA
  15. 15. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK DC ATLANTA
  16. 16. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK DC ATLANTA ORLANDO
  17. 17. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK NAPA DC ATLANTA ORLANDO
  18. 18. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK NAPA BOULDER DC ATLANTA ORLANDO
  19. 19. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC ATLANTA ORLANDO
  20. 20. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA ORLANDO
  21. 21. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
  22. 22. #stsupery case study - Tweetup Tour SEATTLE BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
  23. 23. #stsupery case study - Tweetup Tour SEATTLE NOT HERE BOSTON NEW JERSEY NEW YORK CHICAGO NAPA BOULDER DC LA ATLANTA HOUSTON ORLANDO
  24. 24. #stsupery case study - Tweetup Tour BOSTON NEW JERSEY NEW YORK ATLANTA
  25. 25. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 NEW JERSEY NEW YORK ATLANTA
  26. 26. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 NEW YORK ATLANTA
  27. 27. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 63 attendees NEW 89 unique tweeters YORK 318 tweets collective twitter following - 225,000 ATLANTA
  28. 28. #stsupery case study - Tweetup Tour 32 attendees 42 unique tweeters BOSTON 192 tweets collective twitter following - 168,000 12 attendees NEW 27 unique tweeters JERSEY 197 tweets collective twitter following - 110,000 63 attendees NEW 89 unique tweeters YORK 318 tweets collective twitter following - 225,000 72 attendees 46 unique tweeters ATLANTA 271 tweets collective twitter following - 200,000
  29. 29. let’s geek out on stats
  30. 30. let’s geek out on stats BOSTON NJ NY NY
  31. 31. let’s geek out on stats
  32. 32. tweetup attendees 56% Female 44% Male 18-24 4% 25-34 29% 35-44 35% 45-54 20% 55+ 8%
  33. 33. finding wine 988 searches for St. Supery during tweetup tour
  34. 34. #stsupery wines will be at the reception later on. Enjoy!

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