Cave sm presentation

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sm presentation at CAVE conference for CO wine growers.

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  • I’m the first Director of SM in the domestic wine industry. Murphy-Goode had a contest for a lifestyle correspondent, which was a temporary gig. This year Gallo, Mondavi and Columbia Crest have hired someone to manage their social media.\n
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  • I’m the first Director of SM in the domestic wine industry. Murphy-Goode had a contest for a lifestyle correspondent, which was a temporary gig. This year Gallo, Mondavi and Columbia Crest have hired someone to manage their social media.\n
  • I’m the first Director of SM in the domestic wine industry. Murphy-Goode had a contest for a lifestyle correspondent, which was a temporary gig. This year Gallo, Mondavi and Columbia Crest have hired someone to manage their social media.\n
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  • We ask you to use Foursquare to leave tips at accounts where our wine is sold. Anyone use Foursquare?\n
  • We ask you to use Foursquare to leave tips at accounts where our wine is sold. Anyone use Foursquare?\n
  • We ask you to use Foursquare to leave tips at accounts where our wine is sold. Anyone use Foursquare?\n
  • We are changing the way wine and consumers connect. We invite you to come along for the ride with us.\n
  • Cave sm presentation

    1. 1. Isnt it true that wine, far more than anythingelse, is used to express the precious nature ofcommunity and socializing?
    2. 2. Rick Bakas add /rickbakas to most social site URL’s or visit my sites: rickbakas.com + bakasmedia.comthis presentation will be available for download at:slideshare.com/rickbakas
    3. 3. 113%
    4. 4. St. Supéry’s increase in sales after 6months113%
    5. 5. St. Supéry’s increase in sales after 6 wine club attrition rate after 6 monthsmonths113% 1.5% down from 5% before social media
    6. 6. With web 2.0 consumers don’t access information on one site only. Information is posted, and can be reposted in other places. Information “gets in the way” of traffic on other sites via web 2.0 sharing tools, including on mobile web sites.
    7. 7. With web 2.0 consumers don’t access information on one site only. Information is posted, and can be reposted in other places. Information “gets in the way” of traffic on other sites via web 2.0 sharing tools, including on mobile web sites.
    8. 8. If you are going to do anything online, I ask you do two things:
    9. 9. If you are going to do anything online, I ask you do two things:HUMANIZE YOUR BRAND
    10. 10. If you are going to do anything online, I ask you do two things:HUMANIZE YOUR BRANDBUILD TRUST
    11. 11. word of mouth + Let’s suppose Stephen has a great wine+food experience and loves it so much he decides to send out a tweet about it...
    12. 12. word of mouth + Let’s suppose Stephen has a great wine+food experience and loves it so much he decides to send out a tweet about it... ...ten of Stephen’s friends see the tweet and are big fans of Stephen’s experience with the food.....
    13. 13. Those 10 people rebroadcast Stephen’s story to their social connections of about 300 friends each.
    14. 14. Those 10 people rebroadcast Stephen’s story to their social connections of about 300 friends each.
    15. 15. Before you know it, Stephen’s story about wine+food has reached 3,000 sets of eyeballs within minutes.
    16. 16. all from a single message* *via influencers
    17. 17. Influence = Reach(Brand x Expertise x Trust) *reach is a multiplier of influence
    18. 18. email database social contacts
    19. 19. email database social contacts
    20. 20. email database social contacts
    21. 21. location based & mobile
    22. 22. location based & mobile
    23. 23. ROI: would you make wine from this vine?
    24. 24. things you can do now THEMES EDUCATE BE A CONDUIT CUSTOMER SERVICE COLLABORATE CONVERSATE EVENTS
    25. 25. thank you for your time. i hope this was helpful.

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