That's SO Five minutes Ago

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Presentation given at #cwc09 talking about managing your brand real time.

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  • That's SO Five minutes Ago

    1. 1. hi. my name is @rickbakas. this presentation will be available for download
    2. 2. that’s so five minutes ago
    3. 3. that’s so five minutes ago the importance of managing your brand real time
    4. 4. how #michaeljackson broke the internet 12:21pm (local LA time) - Paramedics respond to a call at Jackson's home. He was not breathing when they arrived but had a personal physician with him. The paramedics performed CPR. As this was happening: TMZ.com report Jackson, 50, suffered a heart attack and paramedics were unable to revive him 1:14pm PST - Jackson arrives at hospital. A team of doctors attempt to resuscitate him for more than an hour. 1:35pm PST – Jackson is in a coma and his family arrive at his bedside. Sister LaToya Jackson runs into the hospital sobbing. 1:45pm PST - Hundreds of fans gather outside the hospital, anxiously waiting for news. 2:26pm PST - Jackson is officially pronounced dead. 2:44pm PST - TMZ.com breaks news Jackson has died, leading Google to crash. 3:27pm PST – AP reports that a person with knowledge of the situation says Michael Jackson has died 4:25pm PST - CNN reports Jackson has died after confirmation from coroner's ofifice
    5. 5. how #michaeljackson broke the internet 12:21pm (local LA time) - Paramedics respond to a call at Jackson's home. He was not breathing when they arrived but had a personal physician with him. The paramedics performed CPR. As this was happening: TMZ.com report Jackson, 50, suffered a heart attack and paramedics were unable to revive him 1:14pm PST - Jackson arrives at hospital. A team of doctors attempt to resuscitate him for more than an hour. 1:35pm PST – Jackson is in a coma and his family arrive at his bedside. Sister LaToya Jackson runs into the hospital sobbing. 1:45pm PST - Hundreds of fans gather outside the hospital, anxiously waiting for news. 2:26pm PST - Jackson is officially pronounced dead. 2:44pm PST - TMZ.com breaks news Jackson has died, leading Google to crash. 3:27pm PST – AP reports that a person with knowledge of the situation says Michael Jackson has died 4:25pm PST - CNN reports Jackson has died after confirmation from coroner's ofifice
    6. 6. obsession with real time info
    7. 7. obsession with real time info
    8. 8. introductions
    9. 9. introductions love bacon
    10. 10. introductions love bacon crisp, savory bacon
    11. 11. introductions love bacon crisp, savory bacon created and managed brands for NIKE
    12. 12. introductions love bacon crisp, savory bacon created and managed brands for NIKE started a apparel brand at 20 years old
    13. 13. introductions love bacon crisp, savory bacon created and managed brands for NIKE started a apparel brand at 20 years old within 9 months Anywear Gear was carried at nordstrom
    14. 14. introductions love bacon crisp, savory bacon created and managed brands for NIKE started a apparel brand at 20 years old within 9 months Anywear Gear was carried at nordstrom negotiated an exclusive deal with intel to provide dry cleaning services to ALL campuses in 2003
    15. 15. introductions love bacon crisp, savory bacon created and managed brands for NIKE started a apparel brand at 20 years old within 9 months Anywear Gear was carried at nordstrom negotiated an exclusive deal with intel to provide dry cleaning services to ALL campuses in 2003 wine+food blogger
    16. 16. introductions love bacon crisp, savory bacon created and managed brands for NIKE started a apparel brand at 20 years old within 9 months Anywear Gear was carried at nordstrom negotiated an exclusive deal with intel to provide dry cleaning services to ALL campuses in 2003 wine+food blogger interactive brand manager - iggli
    17. 17. introductions love bacon crisp, savory bacon created and managed brands for NIKE started a apparel brand at 20 years old within 9 months Anywear Gear was carried at nordstrom negotiated an exclusive deal with intel to provide dry cleaning services to ALL campuses in 2003 wine+food blogger interactive brand manager - iggli branding super freak
    18. 18. branding is
    19. 19. branding is verb [ trans. ] 1 assign a brand name to : [as adj. ] ( branded) branded goods at low prices. • [as n. ] ( branding) the promotion of a particular product or company by means of advertising and distinctive design.
    20. 20. branding is verb [ trans. ] 1 assign a brand name to : [as adj. ] ( branded) branded goods at low prices. • [as n. ] ( branding) the promotion of a particular product or company by means of advertising and distinctive design. an outward projection of an inward belief
    21. 21. branding is verb [ trans. ] 1 assign a brand name to : [as adj. ] ( branded) branded goods at low prices. • [as n. ] ( branding) the promotion of a particular product or company by means of advertising and distinctive design. an outward projection of an inward belief sensory association
    22. 22. branding is verb [ trans. ] 1 assign a brand name to : [as adj. ] ( branded) branded goods at low prices. • [as n. ] ( branding) the promotion of a particular product or company by means of advertising and distinctive design. an outward projection of an inward belief sensory association consistent and repeated association builds brand equity.
    23. 23. history of branding
    24. 24. history of branding the concept of “branding” started with farmers literally branding their livestock.
    25. 25. history of branding the concept of “branding” started with farmers literally branding their livestock. late 19th century industrialization led to centralized factories putting their name on items like soap that were packaged for shipment.
    26. 26. history of branding the concept of “branding” started with farmers literally branding their livestock. late 19th century industrialization led to centralized factories putting their name on items like soap that were packaged for shipment. Bass brewery and Lyle’s Golden Syrup both claim to have the world’s first trademark.
    27. 27. brands and social media your logo your company name consistent usage across portals
    28. 28. brands and social media your logo your company name consistent usage across portals
    29. 29. brands and social media your logo your company name consistent usage across portals
    30. 30. brands and social media your logo your company name consistent usage across portals
    31. 31. brands and social media your logo your company name consistent usage across portals
    32. 32. branding flavors
    33. 33. branding flavors corporate branding FedEx, NIKE, Coke, etc..
    34. 34. branding flavors corporate branding FedEx, NIKE, Coke, etc.. personal branding Ellen, Guy Kawasaki, Oprah, Gary V.
    35. 35. branding flavors corporate branding FedEx, NIKE, Coke, etc.. personal branding Ellen, Guy Kawasaki, Oprah, Gary V. internal branding project the culture inward
    36. 36. branding flavors corporate branding FedEx, NIKE, Coke, etc.. personal branding Ellen, Guy Kawasaki, Oprah, Gary V. internal branding project the culture inward audible branding does a brand get mentioned more than hits on the site?
    37. 37. branding flavors corporate branding FedEx, NIKE, Coke, etc.. personal branding Ellen, Guy Kawasaki, Oprah, Gary V. internal branding project the culture inward audible branding does a brand get mentioned more than hits on the site? no-brand branding American Apparel
    38. 38. socialbranding #
    39. 39. # socialbranding a level playing field where personal and corporate brands are managed real time using web 2.0 tools.
    40. 40. successful #socialbranding
    41. 41. successful #socialbranding
    42. 42. real time search
    43. 43. real time search
    44. 44. brand synergy
    45. 45. brand synergy Oprah
    46. 46. brand synergy Oprah
    47. 47. brand synergy Oprah Oprah’s Book Club
    48. 48. brand synergy Oprah O Magazine Oprah’s Book Club
    49. 49. social brand synergy Blog Twitter Facebook
    50. 50. here’s what we’re up to at st. supery...
    51. 51. here’s what we’re up to
    52. 52. here’s what we’re up to St. Supery is a “chick” run company
    53. 53. here’s what we’re up to St. Supery is a “chick” run company #rickspicks crowd sourced offers
    54. 54. here’s what we’re up to St. Supery is a “chick” run company #rickspicks crowd sourced offers wine club + FacebookConnect = ?
    55. 55. here’s what we’re up to St. Supery is a “chick” run company #rickspicks crowd sourced offers wine club + FacebookConnect = ? find our wines using web 2.0
    56. 56. here’s what we’re up to St. Supery is a “chick” run company #rickspicks crowd sourced offers wine club + FacebookConnect = ? find our wines using web 2.0 five-star service via real time
    57. 57. here’s what we’re up to St. Supery is a “chick” run company #rickspicks crowd sourced offers wine club + FacebookConnect = ? find our wines using web 2.0 five-star service via real time internal branding for sales
    58. 58. here’s what we’re up to St. Supery is a “chick” run company #rickspicks crowd sourced offers wine club + FacebookConnect = ? find our wines using web 2.0 five-star service via real time internal branding for sales tweetups around the country
    59. 59. here’s what we’re up to St. Supery is a “chick” run company #rickspicks crowd sourced offers wine club + FacebookConnect = ? find our wines using web 2.0 five-star service via real time internal branding for sales tweetups around the country emulate Obama - engergize the base
    60. 60. friend us up
    61. 61. friend us up @stsupery
    62. 62. friend us up @stsupery facebook.com/stsupery
    63. 63. friend us up @stsupery facebook.com/stsupery @lesleykeffer
    64. 64. front end
    65. 65. front end back end
    66. 66. that’s so five mintues ago
    67. 67. that’s so five mintues ago on june 26 #michaeljackson became a trending topic on Twitter in less time than it took to do this presentation.
    68. 68. that’s so five mintues ago on june 26 #michaeljackson became a trending topic on Twitter in less time than it took to do this presentation. #susanboyle became a worldwide phenomenon in less than a seven days.
    69. 69. that’s so five mintues ago on june 26 #michaeljackson became a trending topic on Twitter in less time than it took to do this presentation. #susanboyle became a worldwide phenomenon in less than a seven days. tweets about this presentation with the #cwc09 have already gone out on multiple social portals to hundreds (maybe thousands) of people
    70. 70. that’s so five mintues ago on june 26 #michaeljackson became a trending topic on Twitter in less time than it took to do this presentation. #susanboyle became a worldwide phenomenon in less than a seven days. tweets about this presentation with the #cwc09 have already gone out on multiple social portals to hundreds (maybe thousands) of people #jetblue had to cancel their “all you can jet pass” promotion citing twitter as the reason supplies didn’t last.
    71. 71. what did someone just say about your brand five minutes ago? did you respond?
    72. 72. facebook.com/rickbakas rickbakas.com justbrand.me (formatted for iPhones & BB Storm) rick@stsupery.com (formatted for iPhones & BB Storm) @rickbakas smoke signal 3 puffs and 1 long one to 67° NE homing pigeon w/ a little helmet & scroll to St. Supery if that’s not enough, text ‘rickbakas’ to 50500
    73. 73. thank you!

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