The Modern Art of Storytelling: How To Communicate With Generation Y

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This deck is about how content-based communications strategies can create user experiences that result in a long-term audience engagement.

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  • Ich habs testweise hochgeladen, weil ich was ausprobieren wollte... werde das in den nächsten Tagen mal reparieren. Wenn Interesse besteht, halte ich den Vortrag gerne auch mal bei Euch in der Agentur.
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  • FETT, aber warum hört es bei Slide 58 auf?
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The Modern Art of Storytelling: How To Communicate With Generation Y

  1. 1. Kommunikationsstrategien für Generation Y
  2. 2. #Showrooming#Plussification #Cloudsourcing #SoLoMo #Multitasking #Gamification #SecondScreen
  3. 3. Bild: http://casperelectronics.com/
  4. 4. OoH Zeitung Buch Telefon Spiele1900- Kino Radio1920 TV19401960 PC Atari1980 BTX Personal Computing Digital Mobile Heim- Billboards Walk Online Amazo Game Kino men Intelligent News n WAP Boy Web1.0 WoW iTunes Laptop 2000 Posters ePaper Kindle Play VOD iPhone Last.FM Smart statio TV Tablet Web2.0 n2020
  5. 5. OoH Zeitung Buch Telefon Spiele Kino Radio TV PCDigital/Intelligent Billbo Billboards ards MMOG MMOG Videokonsole Smartphone Smartphone SmartTV Tablet/Computer/Laptop Social Media Point of Sale
  6. 6. Quelle: http://www.dreamsystemsmedia.com/
  7. 7. Quelle: http://www.findandconvert.com/integrated-marketing/
  8. 8. Quelle: http://deanashour.wordpress.com/
  9. 9. „narrative information issystematically dispersed acrossmultiple media channels for thepurposes of creating a unifiedand coordinated entertainmentexperience“ (Henry Jenkins)
  10. 10. ORDER NOW
  11. 11. Foto : http://www.sxc.hu/profile/ghost
  12. 12. Bild: http://hdw.eweb4.com/out/137096.html

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