SlideShare a Scribd company logo
1 of 3
UNTANGLING THE
CUSTOMER
JOURNEY
WITH MARK W. SCHAEFER AND BRIAN SOLIS
UNTANGLING CUSTOMER JOURNEYS
In this special video
presentation,
marketing authors
Mark W. Schaefer
and Brian Solis take a
deep dive into next-
level marketing:
Engineering
Customer
Experiences.
IF YOU ENJOYED THIS PRESENTATION,
YOU WILL LOVE THE CONTENT CODE!
NOW AVAILABLE ON AMAZON

More Related Content

Viewers also liked

How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheLeslie Samuel
 
Snapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategySnapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategyKatai Robert
 
31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and CollaborationHubSpot
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingThe Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingViraltag Inc.
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideasCPA Australia
 
How to Land that First Customer
How to Land that First CustomerHow to Land that First Customer
How to Land that First CustomerFloown
 
The French Revolution of 1789
The French Revolution of 1789The French Revolution of 1789
The French Revolution of 1789Tom Richey
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great TeamElodie A.
 
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]HubSpot
 
THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]HubSpot
 
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]HubSpot
 
The Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful WebsitesThe Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful WebsitesOne North
 

Viewers also liked (14)

How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
Digital Portfolios
Digital Portfolios Digital Portfolios
Digital Portfolios
 
Snapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategySnapchat Visual Marketing Strategy
Snapchat Visual Marketing Strategy
 
31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration31 Quotes To Celebrate Teamwork and Collaboration
31 Quotes To Celebrate Teamwork and Collaboration
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
The Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr MarketingThe Complete Starter Guide To Tumblr Marketing
The Complete Starter Guide To Tumblr Marketing
 
11 big strategy ideas
11 big strategy ideas11 big strategy ideas
11 big strategy ideas
 
How to Land that First Customer
How to Land that First CustomerHow to Land that First Customer
How to Land that First Customer
 
The French Revolution of 1789
The French Revolution of 1789The French Revolution of 1789
The French Revolution of 1789
 
Secrets to a Great Team
Secrets to a Great TeamSecrets to a Great Team
Secrets to a Great Team
 
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
How to Turn Your Customer Base into a Revenue Engine [INBOUND 2014]
 
THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]THE FENCES WE PUT UP [INBOUND 2014]
THE FENCES WE PUT UP [INBOUND 2014]
 
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
HOW iFARTED AND CAME OUT SMELLING LIKE A ROSE [INBOUND 2014]
 
The Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful WebsitesThe Definitive and Candid Guide to Successful Websites
The Definitive and Candid Guide to Successful Websites
 

More from Mark Schaefer

Is Content Marketing Sustainable?
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable? Mark Schaefer
 
Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Mark Schaefer
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementMark Schaefer
 
10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social ProofMark Schaefer
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming peopleMark Schaefer
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your ContentMark Schaefer
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audienceMark Schaefer
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-bloggerMark Schaefer
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessMark Schaefer
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategyMark Schaefer
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should BlogMark Schaefer
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writingMark Schaefer
 
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsSocial Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsMark Schaefer
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer
 

More from Mark Schaefer (17)

Is Content Marketing Sustainable?
Is Content Marketing Sustainable?  Is Content Marketing Sustainable?
Is Content Marketing Sustainable?
 
Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?Your Social Media Strategy Plan: Where do you start?
Your Social Media Strategy Plan: Where do you start?
 
A Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing MeasurementA Guide to Social Media Marketing Measurement
A Guide to Social Media Marketing Measurement
 
10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof10 Ways to Drive More Social Proof
10 Ways to Drive More Social Proof
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming people
 
10 Ways to Ignite Your Content
10 Ways to Ignite Your Content10 Ways to Ignite Your Content
10 Ways to Ignite Your Content
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media Success
 
3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy3 Fundamentals of a Successful Social Selling Strategy
3 Fundamentals of a Successful Social Selling Strategy
 
Social Media Engagement is Not a Strategy
Social Media Engagement is Not a StrategySocial Media Engagement is Not a Strategy
Social Media Engagement is Not a Strategy
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog7 Reasons Every Job Seeker Should Blog
7 Reasons Every Job Seeker Should Blog
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writing
 
Social Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-TrendsSocial Media and Government: Five Mega-Trends
Social Media and Government: Five Mega-Trends
 
Mark Schaefer on Blogging
Mark Schaefer on BloggingMark Schaefer on Blogging
Mark Schaefer on Blogging
 

Recently uploaded

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Onlykhanf3647647
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfandersonwille2024
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfmacawdigitalseo2023
 
Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpointAshtonCains
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECall girl Jaipur
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfeliklein8
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for siteAshtonCains
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Delhi Call girls
 
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"SocioCosmos
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Nitya salvi
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for siteAshtonCains
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenSapana Sha
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)AshtonCains
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosSocioCosmos
 
Improve Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing CompanyImprove Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing CompanyWSI INTERNET PARTNER
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRNeha Kajulkar
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutioneliklein8
 

Recently uploaded (20)

VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpoint
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking MenCall Girls In South Ex. Delhi O9654467111 Women Seeking Men
Call Girls In South Ex. Delhi O9654467111 Women Seeking Men
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Ready to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with SociocosmosReady to get noticed? Partner with Sociocosmos
Ready to get noticed? Partner with Sociocosmos
 
Improve Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing CompanyImprove Your Brand in Waco with a Professional Social Media Marketing Company
Improve Your Brand in Waco with a Professional Social Media Marketing Company
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 

Untangling the customer journey