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iCitizen Webinar Series: Go Global

by Resource Interactive on Oct 14, 2009

  • 1,109 views

Crafting a creative and tech savvy global site. ...

Crafting a creative and tech savvy global site.

Maintaining positive brand recognition globally can be challenging. It’s not enough to think about your strategy anymore; you have to successfully execute it, too. So how do you create a tech savvy global site without muffling your brand’s voice?

Jeff Leonard and Lisa Bownas present this discussion with focus on creating a balance between central control and local input for brands that have already gone or are about to go global.

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iCitizen Webinar Series: Go Global — Presentation Transcript