At the Reno-Tahoe American Marketing Association's 3rd Annual Marketing Workshop, held on March 26, 2015, Parlor Shows CEO Ashley Jennings spoke about the effects the topic of the collaborative economy. Ashley’s eye for design, her innate ability to understand people, and her experience in running web startups makes her a natural managing director. Having had sales experience while working at the Seattle Times, she has translated those skills into the role of head recruiter of teams, mentors, and partners at Girlmade. As a super-connector she sees the big picture that people don’t often see. While researching she can intuitively connect dots that help her teams to think bigger about the problems they are solving. She has an uncanny ability to come up with ideas that few would even think of, and the passion and grit to follow through on those ideas. Her goal is to help startups reach their full potential using sound UX design, SEO, social media, and other inbound marketing tools.

1. The Collaborative Economy:
Ashley Clift Jennings
CEO of ParlorShows
@ashdotjen
@parlorshows
Tuesday, March 24, 15

2. Text
How did we get here?
Tuesday, March 24, 15

3. Who is driving this movement forward?
Confident
Connected
Open to change
The American Dream
is to experience
more, have less
Born:
1979-1999
Tuesday, March 24, 15

4. Why Reputation is EVERYTHING
“Your reputation = the sum of what the
community thinks of you. ”
Tuesday, March 24, 15

5. Efficiency paired with reputation
is the winning combination.
Reputation paired
with efficiency is the
winning combination
in the collaborative
economy
Tuesday, March 24, 15

6. Case Studies: Relay Rides
Tuesday, March 24, 15

7. Case Studies: Airbnb
“Efficiency will save us from the robots and the
recession.” -Brian Chesky, CEO of Airbnb
Tuesday, March 24, 15

8. “I don’t have to wait for calls to be handed down. I just tap a a
button and I have a rider.” #UBER
Case Studies: Uber
Tuesday, March 24, 15

9. How Brands will survive the
Sharing Economy
“The companies who make it look for long-term benefits,
not the immediate successes.” @fastcoexist
Tuesday, March 24, 15

10. How the
Collaborative
Economy will
change marketing
(discussion)
Tuesday, March 24, 15