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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
IN FACT, BRANDS ARE BEHIND TOP 100 UK BRANDS Optimised 37% 63%Unoptimised
THE OPPORTUNITY The biggest mindset change for our marketers is realizing that mobile is not simply just another line item on the flowchart. As we evolve our Communications approach from an interruption to engagement, whereby we leverage Paid, Owned and Earned channels, it’s clear that mobile is the key enabler within this framework. We have built Billion dollar brands on the back of TV, but moving forward, our next Billion dollar brands will be powered by mobile. Jay Altschuler, Director of Global Media Innovation, Unilever
USER BEHAVIOUR IS KEY 87% of US consumers choose websites and mobile websites over branded apps 88% of employees are using a personal device for work purposes 55% of UK consumers already use their smartphone in store to find more information out about products
REACHING NEW AUDIENCES MOBILE MOBILE WEB WEB PERCEPTION REALITY
SEARCH IS MOBILE Google and search are 1 in 4 at the very core of the mobile experienceGoogle searches are on mobile
APP STORES RULE70% (iOS) App Store Google Play Source: Nielsen Q3 20120% App Store Search Word Of Mouth 3rd Party SiteApp Promoting Other App Media Sync Software (iTunes) In App Ad Device Homepage Carrier Homepage Email Tip Other 63% 26% of apps are discovered of apps are only by app store search opened once