7. MOBILE IS MEDIA
FASTEST GROWING CONTENT CATEGORIES (2011 to 2012)
70,000
44%
49%
52,500
TOTAL AUDIENCE
58%
35,000
45%
61%
17,500
0
Social Networing News Reference TV Guides Retail
13. IN FACT, BRANDS ARE BEHIND
TOP 100 UK BRANDS
Optimised
37%
63%
Unoptimised
14. THE OPPORTUNITY
The biggest mindset change for our marketers is
realizing that mobile is not simply just another
line item on the flowchart. As we evolve our
Communications approach from an interruption
to engagement, whereby we leverage Paid,
Owned and Earned channels, it’s clear that
mobile is the key enabler within this framework.
We have built Billion dollar brands on the back
of TV, but moving forward, our next Billion
dollar brands will be powered by mobile.
Jay Altschuler, Director of Global Media Innovation, Unilever
16. USER BEHAVIOUR IS KEY
87% of US consumers choose websites and
mobile websites over branded apps
88% of employees are using a personal
device for work purposes
55% of UK consumers already use their
smartphone in store to find more
information out about products
23. APP STORES RULE
70%
(iOS) App Store Google Play
Source: Nielsen Q3 2012
0%
App Store Search Word Of Mouth 3rd Party SiteApp Promoting Other App Media Sync Software (iTunes) In App Ad Device Homepage Carrier Homepage Email Tip Other
63% 26%
of apps are discovered of apps are only
by app store search opened once