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Agile product development for media organisations


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Presented at the Guardian Changing Media Summit 2014

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Agile product development for media organisations

  1. 1. Discovering Statues Business model innovation by design Renate Nyborg | @renate Founder & CEO, Pleo ! Guardian Changing Media Summit, 18th March 2014
  3. 3. “Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.” - Michelangelo
  4. 4. Living in a world without assumptions
  5. 5. Screenshots of news articles are hitting the front page of image sharing site Imgur
  6. 6. Amazon is probably the world’s best serial business model innovator Amazon Prime $1 billion business Psychological tie-in Amazon Kindle Low cost devices Money on content Amazon Web Services Multibillion-dollar business Turning internal technology into a powerful cloud- computing service
  7. 7. “Discovering Statues”: Take a holistic view of your raw materials Allow products and business models to emerge
  9. 9. Pick three “stones” Content Consumption Data & Visualisation Publishing Tools
  10. 10. Explore unique behaviours
  11. 11. Find desired behaviours
  12. 12. Lean and agile approach Agile budget Weekly sprints 2x weekly status calls Shared and visible backlogs
  13. 13. A small and focused team Media Organisation Pleo CTO Product Director Mobile Product Manager Technology Advisor Product Lead Back End Developer UX/UI Designer iOS Developer
  14. 14. Scalable architecture: cloud based tools, open source software, public APIs...
  15. 15. Phased approach
  16. 16. Results Fully flexible API built in Ruby iOS Prototype 4 Potential Business Models
  17. 17. Key Learnigns5 Key Learnings
  18. 18. We thought we would build a beautiful front-end We discovered magic in creating a unique back-end
  19. 19. Internal lead needs to be open to hands-on approach and agile process
  20. 20. Find ways to rise above lines in the sand
  21. 21. Get customer feedback early on – but not TOO soon! Would you be excited by a mockup of Flipboard?
  22. 22. Protect R&D from team changes and other roadblocks
  24. 24. Our next “stones” Founders Forum Future Entrepreneurs eLearning
  25. 25. In a world that changes every Tuesday, we must discover sculptures in raw materials; rather than hammer out preconceived ideas
  26. 26. “Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.” - Michelangelo
  27. 27. You might discover magic where you least expect it
  28. 28. Talk to me @renate ! Email me: ! Check out