This document discusses creating interactive online communities. It begins with an introduction to the presenter and agenda. It then explains how brand interaction is changing from one-way communication to two-way engagement through social media. The presentation covers different types of online communities, case studies of successful communities, and key metrics for a successful community including great content, thought leadership, recurring visitors through fresh content, and monetization or motivation of the community. It concludes with tips for getting started such as defining objectives and innovating for the community.

1. Creating Interactive Online Communities January 14, 2010

3. Extensive experience in digital marketing

4. Managed creative and strategic teams at global agencies Ogilvy, and Hill & Knowlton

5. Works with Fortune 100 and emerging businesses

7. Different Types of Communities

8. What’s the Best Community for Your Initiative

9. Community Case Studies

10. Getting Started

12. Interact, engage and listen to customer

13. Consumer’s voice counts4

15. Forums/Answers

17. Images

18. Videos

20. White-paper

21. Blogs

22. Knowledge Sharing

24. Brand feedback

25. Improves customer service

26. Media monitoring

28. Starting conversations

29. Customer acquisition

31. Builds trust

32. Answering questions

33. Communicating directly with customers

35. Customer support through the community

37. Scaling beyond traditional advertising

38. Distribute branded content across web

39. Incentivizing users to engage with brandSpreading 6

41. Internal or Closed Communities

42. Brand and Thought Leadership Portals

43. Lead Generation Channels

46. Large, F100 companies spending large sums

47. SOX was misunderstood and undefined

48. Build a Brand with Limited Funds

49. Small company with limited funds

50. Limited time and resources

51. No existing brand equity

52. Generate Leads Quickly

53. Sales initiative – not just brand building

54. Can’t waste funds – execs expect results9

56. Vertical search with over 5M documents

57. 1.5M+ compliance community

58. Over 1000 courses

59. Over 25K compliance products in the catalogue

60. Exclusive partnership with NASDAQ© 2006 Confidential | intelligent marketing & technology solutions 10

62. Platform for accounting professionals to market their services as experts

63. Support offered for Intuit products

65. Experts can share their learnings on past projects

67. Aggregate content from across the web

68. Tap into the wisdom of the crowds

69. Enable community to upload content and answer questions

70. Thought Leadership

71. Subtle company sponsorship

72. Organic community leadership

73. Target recruitment on thought leaders…others will follow

74. Value = Reoccurring Visitors

75. Site is continually updated with fresh, educational material

76. Seek knowledge and partnerships outside the company

77. Platform for third-parties to build businesses through webinars and articles13

79. Thought leadership, leads, communication?

80. Who will manage the community – internal or external?

81. Innovate for Your Community

82. Leaders want to work with leaders

83. Innovate in products/business model/distribution

84. Participate and Facilitate

85. Make the community your friend

86. Answer questions and post content

87. Monetize or Motivate