Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet.
Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the top steps you can instantly take to create a consistent strategy with superior results!
9. YOUR 6-STEP PLAN
1. DEFINE GOALS
Determine the WHO,
WHAT, WHERE and
WHEN of your plan.
2. STAND OUT
Where a cookie-cutter
approach is the norm, create
differentiation.
3. RESEARCH
Research social networks
and your audience. Know
where they spend their time.
4. INTEGRATE
Integrate all social channels
so each one supports the
other.
5. TRANSLATE BRAND
Your online presence is an
extension of the brand you
have built offline
6. TRACK & MEASURE
Track, measure, analyze and
adjust. Your must-do’s’ of
social strategy.