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UNLEASH 
THE POWER 
OF SOCIAL MEDIA 
BUILD 
AN 
EFFECTIVE 
SOCIAL 
MEDIA 
STRATEGY 
www.rebekahradice.com
WHO IS REBEKAH 
• Social 
Media 
Strategist 
• Founder 
of 
Rebekah 
Radice, 
LLC 
• Co-­‐Founder 
of 
Imagine 
WOW!
IMAGINE… 
A 
BETTER 
WAY 
TO 
DO 
SOCIAL!
STAND OUT ONLINE 
3. 3D MDELING 
LEAVE 
AN 
INDELIBLE 
MARK 
IN 
THE 
MIND 
OF 
YOUR 
CUSTOMER
DIFFERENTIATION 
IDENTIFY 
YOUR 
ONE 
THING, 
THE 
THING 
THAT 
SETS 
YOU 
APART.
KNOW YOUR AUDIENCE 
DON’T 
ASSUME! 
DO 
YOUR 
HOMEWORK
GET NICHEY 
WHO’S 
YOUR 
MARKET?
INTEGRATED STRATEGY
YOUR 6-STEP PLAN 
1. DEFINE GOALS 
Determine the WHO, 
WHAT, WHERE and 
WHEN of your plan. 
2. STAND OUT 
Where a cookie-cutter 
approach is the norm, create 
differentiation. 
3. RESEARCH 
Research social networks 
and your audience. Know 
where they spend their time. 
4. INTEGRATE 
Integrate all social channels 
so each one supports the 
other. 
5. TRANSLATE BRAND 
Your online presence is an 
extension of the brand you 
have built offline 
6. TRACK & MEASURE 
Track, measure, analyze and 
adjust. Your must-do’s’ of 
social strategy.
YOUR ASSIGNMENT 
1. GET 
CLEAR 
2. RESEARCH 
3. PLAN 
TO 
SUCCEED
READY 
TO 
GET 
STARTED? 
JOIN 
ME 
FOR 
A 
FREE 
WEBINAR! 
DISCOVER 
HOW 
TO 
MONETIZE 
YOUR 
SOCIAL 
MEDIA 
MARKETING. 
WWW.SOCIALSUCCESSACADEMY.COM
LET’S CONNECT! 
www.rebekahradice.com 
TWITTER: 
@REBEKAHRADICE 
GOOGLE 
PLUS: 
+REBEKAHRADICE 
FACEBOOK: 
REBEKAH.RADICE 
INSTAGRAM: 
/REBEKAHRADICE

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Create an Effective Social Media Strategy

  • 1. UNLEASH THE POWER OF SOCIAL MEDIA BUILD AN EFFECTIVE SOCIAL MEDIA STRATEGY www.rebekahradice.com
  • 2. WHO IS REBEKAH • Social Media Strategist • Founder of Rebekah Radice, LLC • Co-­‐Founder of Imagine WOW!
  • 3. IMAGINE… A BETTER WAY TO DO SOCIAL!
  • 4. STAND OUT ONLINE 3. 3D MDELING LEAVE AN INDELIBLE MARK IN THE MIND OF YOUR CUSTOMER
  • 5. DIFFERENTIATION IDENTIFY YOUR ONE THING, THE THING THAT SETS YOU APART.
  • 6. KNOW YOUR AUDIENCE DON’T ASSUME! DO YOUR HOMEWORK
  • 7. GET NICHEY WHO’S YOUR MARKET?
  • 9. YOUR 6-STEP PLAN 1. DEFINE GOALS Determine the WHO, WHAT, WHERE and WHEN of your plan. 2. STAND OUT Where a cookie-cutter approach is the norm, create differentiation. 3. RESEARCH Research social networks and your audience. Know where they spend their time. 4. INTEGRATE Integrate all social channels so each one supports the other. 5. TRANSLATE BRAND Your online presence is an extension of the brand you have built offline 6. TRACK & MEASURE Track, measure, analyze and adjust. Your must-do’s’ of social strategy.
  • 10. YOUR ASSIGNMENT 1. GET CLEAR 2. RESEARCH 3. PLAN TO SUCCEED
  • 11. READY TO GET STARTED? JOIN ME FOR A FREE WEBINAR! DISCOVER HOW TO MONETIZE YOUR SOCIAL MEDIA MARKETING. WWW.SOCIALSUCCESSACADEMY.COM
  • 12. LET’S CONNECT! www.rebekahradice.com TWITTER: @REBEKAHRADICE GOOGLE PLUS: +REBEKAHRADICE FACEBOOK: REBEKAH.RADICE INSTAGRAM: /REBEKAHRADICE