3. NME is a weekly
music magazine
that comes out
every Wednesday.
The target group for
the magazine is
young people
between 15 to 30,
who are interested
in music. The
magazine contains
articles of bands
within different
genres, but mostly
rock and
punkbands.
NME is written in red
with bold letters on the
front page of the
magazine. Red is a
colour often associated
with rock and rebellion,
which both are words
that fits NMEs target
group well. The rest of
the headings are in
white, black and red.
The colours used on the
front page are masculine
colours, they have used
these colours because
they mostly have male
readers.
4. The masterhead is bold in red, with
capital letters; PULP RETURNS.
This stands out from the rest of the
headings, and the reason NME has
done this is because Pulp fans will
be thrilled to know that the famous
English alternative rockband is
returning. It is the same font all over
the front page except over the
masterhead. The heading says:
About fucking time! This heading is
in a different font because it is
made for people to notice that exact
line. The heading is controversial
and shocking. This is a heading that
will get instant attention from the
person looking at the front page.
Under the masterhead there is a
heading that says; The Britpop
reunion we’ve been waiting for. The
word “we” is wisely used to make
people feel like they have also been
waiting for Pulps return.
5. Leadsinger of Pulp Jarvis Cocker is on
the frontpage of NME this week in a
medium shot. It’s a black and white
picture that has an old fashioned look to
do. This is to enlarge the fact that Pulp
has been away from the spotlight for a
while, and to contrast the text of their
return. They have used a picture from
Jarvis Cockers younger days; this is so
the target group can relate more to the
cover by age. The white background lets
us focus entirely on the picture, and
makes the picture and headings stand
out from the background. NME is bigger
than an A4 page, this gives space for a
bigger picture and headliners. This
makes the cover more noticeable among
the other music magazines. The simple
layout and the fact that there is only one
picture on the front page makes the
audience understand that Pulp is a big
enough band itself to cover a magazine,
this makes them interesting and the
audience wants to read the article about
them.
6. There are also small
headliners on both sides of
the picture. One of them is;
Liam’s return judged by
bands and fans. The fact
that it doesn’t say why
Liam Gallagher is being
judged by other bands and
fans makes the audience
want to know why, and
they will buy the magazine
to read more about it.
Another liner is “new albums special – My chemical
romance, kanye west” This attracts the audience because
it’s new and fresh. Fans want to read about their favourite
artists and their new albums. There is also a list of other
famous bands on the right side of the front page. All of the
different bands attracts different people. There is a variety
of genres there aswell. Everything from My chemical
romance (emo-punk), to Kanye west (rap), to Pulp
(alternative rock). This gives diversity and attracts a
broader reader range.
The last liner on
the front page is;
The filth and the
fury, inside the
student riots. This
article will attract
students because
it’s an article that
concerns them,
the article hits the
target group.
8. A contentpage
purpose is to inform
the reader what's in
the magazine, and
allow the reader to
navigate there easily.
This allows the reader
to choose which
sections of the
magazine they want
to read and what not
to read. So it is
important that it is in a
system and that it's
organized.
9. NME uses the same colors on
the contentpage as on the
frontpage; red, white and black.
These are colours we assosiate
with rock. They also continue to
use a simple layout, this is to
make the magazine look
synchronized and tidy. They have
used different fonts in the
contentpage, this gives a chaotic
feeling that makes us think of
rock. Even if it looks chaotic it's
still very organized. The
pagenumber are very big
because the target group are
teenagers. The big numbers
makes it easier to find the pages
quickly, which fits the teenage
lifestyle well. The “plus” column
makes it easier to navigate
quickly, it has sublines like
“features, reviews, live, gig guide”
and so on. As I said before
teenagers like the navigation to
be easy.
10. There are more pictures
than there are text on the
contentpage. This relates
more to the audience,
teenagers would prefer to
see pictures then text.
This can also reflect back
on the magazine, they
prefer entertainment over
reading. They use both
live concert pictures and
studiophotos, this is to
give a variation to the
magazine, and to show
that they have different
things to offer.
11. The picture of Jarvis Cocker, the leadsinger of
Pulp reminds us of rock. His clothes and
attitude on stage will appeal to the audience.
The picture of The National is taken from a low
angle to make them look more powerful, and
like an important band. Important bands will
attracts more readers. The picture of Mystery
Jets looks like it has been taken from an
interview. Fans will like to read the interview
about how they are in real life, and how they
answer their questions. So this picture appeals
to the audience. The picture of Beady eye is in
black and white, but in the text under it, it says “
The response to Beady eye's single”. The
contrast makes it interesting, and amplifier the
fact that Liam Gallagher was in the band Oasis
for a long time ago, but that he has now gotten
a new band; Beady eye. The picture on the
frontpage is of Pulp's Jarvis Cocker, but as we
can see NME has chosen to lay the main focus
on a new band on the contentpage. This is to
show the audience that they have more to offer
than just an article about Pulp. The commersial
about subscribing to the magazine is in red,
NME has picked up the colour in the picture of
Jarvis Cocker, this is to not put the focus on to
add, but the rest of the pictures. They want the
add to show, but not too much.
12. The language used on the
contentpage is very
informal. NME uses the
same language as the
teenagers do to day. They
use words like “ douchebag,
gay fish, kinda, xword”. The
audience can relate to the
language used. Every
article has a quote as a
headline, and an
explanation as a subline
with a pagenumber. This is
to give a hint about how the
article is going to be. This
makes it easier to see
straight away what you
want to read and what you
don't won't to read.
14. The masterhead says “On the road
with Mystery jets.” The bandname is
in capital letters in contrast with the
rest of the heading. There is also a
large picture of the band. This is to
get the fans to notice the article easily.
The band was formed in the early
90's, the band is an established band.
And this equals a lot of fans which
again equals a lot of readers. The
masterhead presents what the article
is going to be about well.The
masterhead will make the audience
want to read more, bandtours are
assosiated with crazy rock behaviour.
Fans will also want to know how the
bandmembers are in real life, and
more about their lifestyle. Mystery jets
released the album “ serotonin” in
2010, this makes the band current
and interesting.
15. The colours used in the
article is again red, black
and white. Red is used to
show the time and places,
and the rest of the text is in
black. This makes it tidy for
the readers. Red, black and
white are colours
associated with rock and
NME. The white
background puts the focus
on the pictures and the text,
and keeps the layout simple
to synchronize it with the
rest of the magazine. The
picture of the band under
the masterhead is bubbly
and happy, this attitude will
attract readers.
16. The view from
the crew
collumn in red
breaks up the
text, and makes
it look less
heavy. This
collumn can
also be
interesting to
fans who wants
inside
information
about the band.
17. NME has used a lot of pictures
to not overwhelm the readers
with text. This gives a less
heavy look, and will appeal
more to the readers than a lot
of text. The text on the right
page is divided in two. NME
has chosen to use the same
pattern here as on the left
page. The line that mentions
time and place is in red, and
the description line is in black.
The pictures on the right side is
put togheter like a collage, it's
messy and presents rock in a
lot of ways. The pictures
contains smoking, drinking,
concerts, the tourbus, stage
diving and fans. These are all
things we assosiate with
rockstars.The pictures from the
concerts will give the readers a
feeling of the atmosphere at the
concert, this will make them
feel apart of the experience.
18. The language in the
interview is very
informal «it's ridicouilos
– the whole idea of it is
nuts!» The language is
youthfull, and relates
the band to the readers.
«kai and blain lovingly
simulating vomit-
spattered blowjobs in
one of the beds on the
top deck» NME is using
shocking teenage
language, which will
appeal to the target
group. They present the
band as fun outgoing
people, the target group
will aspire to be like
them.
19. COVER KERRANG
Kerrang! Is a
weekly music
magazine for
teenagers, owned
by the company
Bauer Media.
Kerrang covers
genres like Rock,
Punk, Goth, and
Indie, but it’s
mostly aimed at
Rock.
20. The logo Kerrang on the front
page is written in a way that
makes us think of rock. The
heading looks like shattered
glass, and we can associate
this with rebellious behaviour
and rockstars. The logo is
partly covered up by the
picture, this lets the audience
know that it’s such a well
known magazine that they don’t
need to show their entire logo
to get buyers. This will attract
new buyers because it gives a
feeling of experience in the
music magazine industry. The
fact that the picture of My
chemical romance is larger
than the magazine lets the
readers know that the band is
bigger than the magazine itself.
21. Most rock music magazine
uses black, red and white as
colours but Kerrang’s use of
different colours will make it
stand out from the other
magazines in the same genre.
The chaos of different
colours, fonts, and pictures
can also make us think of
rock and the chaotic rock
lifestyle. This can be an
aspiration to teenagers who
wants to live the life of
rockstars.
The headmaster is in Blue and White and
says; 48 hours with My chemical romance.
The band is current and they have a lot of
fans. This headline tells the audience that
Kerrang has spent 48 hours with My
chemical romance. Fans of the famous
band will want to know how the four band
members are in real life, and about their life
and lifestyle. Their new album Danger days:
The true lives of the fabulous killjoys is
released the 22. November and their fans
will want to know more about their upcoming
album.
22. Ray Toro(the bandmember
to the left) has a lot of
tattoos on his fingers,
tattoos is associated with
rock. Garard Way has
colored his hair red; this is
associated with punk, rock
and rebellious teenagers.
The target group will
associate well with their
costumes, and this will be
an inspiration for the
audience who wants to look
like rockstars. The blue
writing makes Garard Way’s
hair stand out even more;
this makes the audience
notice the magazine and the
band faster.
23. The headline Mega comp:
hang out with bullet for my
valentine & bring me the
horizon, will make fans of
the two bands buy the
magazine straight away.
The use of the word
“mega” shows that this is a
huge opportunity to win a
meeting with the bands. A
competition will also bring
a broader audience to the
magazine.
“I know how to disappear”
Jared Leto’s tour secrets!
People will want to know
more about this because
the frontpage does not
reveal the entire story
about this article about
jared leto. This will also
attract all 30 second to
mars fans.
24. There are three pictures in
the left corner that is
represented with the
headline: Poster special.
This headline lets buyers
to think that they are
getting more than just a
magazine. There is
mentioned three bands;
Biffy Clyro, Lostprophets,
and Placebo. Under the
placebo picture it says;
and more. The audience
will want to know what
other posters there is in
the magazine.
Another headliner is;
Exclusive “My world was
ripped apart!” This is an
artcle about Craig
Owens. The word
Exclusive! Is written in
white on a red
background to make the
audience notice it. The
word exclusive will
attract the target group
by making them think
that this is an exclusive
interview and that
Kerrang is the only
magazine where you
can read this article.
25. There are a lot of
famous bands
mentioned on the
bottom of the page,
names like Linkin park
and Paramore. Linkin
Park’s album A
thousand suns was
released in 2010, and
they are going on tour in
2011. So fans of the
band will want to read
about their plans for the
tour. The more names
that mentioned, the
more fans of different
bands will buy the
magazine.
26. KERRANG CONTENTPAGE
A contentpage's
purpose is to inform
the reader what's in
the magazine, and
allow the reader to
navigate there easily.
This allows the reader
to choose which
sections of the
magazine they want to
read and what not to
read. So it is important
that it is in a system
and that it's organized.
27. The Kerrang contentspage
uses the colours yellow,
black, red and white. Yellow
and black er contrasting
colours so this makes the
yellow stand out even more.
There are subheadings like
feedback, news, win. All the
subheadings are in black and
yellow, this is to make a
system. All the page numbers
are written in red to make a
new system and to make it
clearer where you can find
the articles.
The layout on the contentpage
is very similar to the frontpage.
They have mostly used the
same colours and fonts as on
the frontpage. This makes the
magazine more structured and
professional. And the main task
for a contentpage is to be
structured, and easy to
understand. The cover stories
are marked with a red circle
with a black star inside, this fits
with the genre rock, and it also
makes it easier to navigate
quicker to the cover stories.
The language on the
contentpage is very
informal, and there is also
used exclamation point a
lot to make it more loud,
just like the audience, the
magazine, and rock. Like
in this sentence “
Florida's ska-punk heroes
hit the capital!” Kerrang
also uses oral language
and slang. This fits the
target group, teenagers
can relate to the
language used.
The letter from the editor hits the
target group well. The editor
Nichda lets the readers know that
she has already heard My
chemical romance new album
and that they should be excited
for it to come out. She also tells
that you can read more about this
in the magazine. It makes the
magazine more personal when
she writes towards the readers in
the form of a letter. This letter
from the editor column gives the
magazine a personal touch.
28. There is a picture of Alter
bridge playing live in
manchester in black and
white. This picture will appeal
more to the readers then a
studio picture, because rock
is meant to be performed live.
The low angle shot on the
photo will also make Alter
bridge look bigger and more
powerful. This also makes the
picture come more to live, it
looks like it has been taken
from the audience position.
The pagenumber is listed
under the picture, so the
readers who is interested in
knowing more about the band
can find the article.
The contentpage links
to the frontpage by
following up with the
same picture of Craig
owens, and a picture of
the spread with the
pagenumber. They also
follow up on the story of
30 seconds to mars
Jared Leto, and the
poster special. The
linking between the
frontpage and
contentpage will make
the magazine seem
synchronized and
connected.
30. The doublepage is about Linkin
park's concert in London. Kerrang
has made a concertreview of the
band. The colours used in the
article is green, white and black.
Green is used to highlight the
headlines so you can quickly
navigate to what the article is
about. Every headline is in white
with a green highlight, and the
text under the headline is always
in white, this makes it organized.
Kerrang have used the same
fonts and layout as on the
frontpage, but with a darker
background.This is because the
front page is made to promote
but the article is made to inform.
31. The black background makes the
concertpictures blend in the
background. This gives a dark
atmosphere that Linkin Park's
songs usually has, the
background matches their music
genre, which is rock. The pictures
from the concert is one close up
of Chester Bennington, and one
long shot of Brad Delson with his
fans surrounding him. These
pictures gives a sense of how the
atmosphere was at the concert.
The article contains more
pictures then text, this makes it
more entertaining and
eyepleasing. The audience is
teenagers.
Kerrang has given a review of the
concert, and also made a column
about how leadsinger Chester
Bennington taught it went. There is
also three interviews of fans, where
they tell how they think it went. This
gives a diversity of opinions on the
concert. The fans are in different ages
and genders to get a variation of
opinion. We also get a sense of how
the band is by seeing pictures of the
fans. We can see that the fans all have
clothes that can be associated with
rockfans.
32. The article is written in a way that is demanding for the
reader, you have to know a great deal about the band and
their music to get the concertreview. The language is
pretty informal.
