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Innovation Driven Procurement
How to organize Procurement for a strong contribution to innovation

22 February 2011
The maturity shift away from the ‘comfortable’ managing phase towards
leading the value chain is a big change in the procurement business model



                        Recognizing   Understanding                   Managing                    Mastering                          Leading

                           Price           Spend                   Performance                        TCO                              Value
                                      • Objectives and plans      • Procurement strategy
                                                                                              • Strategy co-developed          • Integrated strategy for
   Procurement      • Non-existing
                                        limited to departmental     aligned with overall
                                                                                                with internal customers          the E2E value chain
     Strategy                           actions                     business strategy
                                                                                              • Internal integration           • External integration
                                      • Savings realization       • Functional optimization


                                                                  • Manage internal &         • Align internal &
                    • Sourcing        • Analyzing spend             external compliance         external parties               • Network, connect and
  Core Activities                                                                                                                manage value
                    • Negotiating     • Managing P2P process      • Cross functional          • Cross-functional                 extraction
                                                                    collaboration               integration




                                         Radical change in maturity
   Procurement is embedded as opposed to added on top of business functions
   More focus on value drivers, less focus on procedures and compliance
   More pro-active management of projects, less re-active management of spend categories
   More collaboration, less organizational and functional boundaries
                                                                                                                   Copyright © 2010 Capgemini. All rights reserved.   2
Early involvement will enable Procurement to add value when the potential
impact is greatest
      Procurement involvement in innovation                                                       Traditional Involvement
                                                                                    • Product Development (R&D, marketing, etc.) tends
   Cost reduction                                                                     to involve suppliers early on
   opportunities
                                                                                    • Procurement is involved once specifications are
                                                                                      (nearly) fixed and the potential impact on costs is
                                                                                      limited to negotiation gains

         Innovation Driven                          Traditional                     • Late involvement of Procurement may speed up
           Procurement                             Procurement                        initial design phases, but will require additional effort
            Involvement                            Involvement                        in later stages and it may cause conflicts


                                                                                             Innovation Driven Involvement
                                                                                    • Innovation teams including early Procurement
                                 Supplier Involvement
                                                                                      involvement are critical to leverage supply market
                                                                                      capabilities from the start

                                                                                    • A shared value proposition for the external client will
     Life cycle                                                                       allow Procurement to focus on the right targets
     value
     determined                                                                     • Supplier involvement is based on the full life cycle
                                                                                      and is a based on a strategy balancing R&D and
 Concept stage   Project stage   Prototype stage   Revision stage   Product stage
                                                                                      Procurement interests




                                                                                                                    Copyright © 2010 Capgemini. All rights reserved.   3
Earlier Procurement involvement in Innovation requires a higher level of
maturity
   Required actions in innovation processes                      Required Procurement maturity

   Idea and concept stages
    • Merging with R&D/Marketing                                Cost reduction
                                                                opportunities
    • Managing a network of potential partners
    • Scouting innovation
   Prototype and revision stages
    • Managing co-development with strategic
      partners                                                Increase in required Procurement maturity
    • Managing supplier involvement
    • Defining supplier strategy
   Product stage
    • Managing incremental improvement
    • Managing supplier performance                             Value
                                                                determination
    • Ensuring security of supply
                                                                Idea Concept Prototype Revision           Product
                                                               stage  stage    stage    stage              stage


          Procurement needs different business models to support the full spectrum of innovation




                                                                                      Copyright © 2010 Capgemini. All rights reserved.   4
Procurement needs a stronger focus on external customer needs and provide
a differentiated modes of service, each with a different business model
        Major changes for procurement                        Different service modes for procurement




                                                                  OPEN
   Procurement is embedded in innovation teams,
    with different types of support based on the
    degree of supplier involvement (openness) and                             Supplier
                                                                            involvement             Full support
    the capability of procurement experts                                     support




                                                             OPENNESS OF
                                                              INNOVATION
   Procurement gains access to insight in external
    customer needs through innovation teams

   Procurement targets focus on contribution to                                 Process           Development
    external customer needs                                                      Support             Support




                                                                  CLOSED
                                                                           LOW             CAPABILITY                    HIGH




                           Each support mode requires a different business model




                                                                                                  Copyright © 2010 Capgemini. All rights reserved.   5
We bring innovation and procurement experts together using our rich
knowledge base of IDP business models
                                      Our three step IDP approach


    Assess                           Develop                            Roll-out
     - The fit between the              - Future business models           - Pilot in high profile
       innovation strategy and            for different service              innovation projects
       procurement support                modes                            - Deploy differentiated
     - Procurement maturity             - Future operating models,           service modes in
       as-is and to-be                    including:                         procurement
     - Barriers to collaboration           •   Team structures             - Roll-out operating
                                           •   Key activities                models
                                           •   Target structures
                                           •   Required Competences

            2-3 weeks                           4-8 weeks                         X weeks




             IDP enables procurement functions to generate value: the future of procurement




                                                                                  Copyright © 2010 Capgemini. All rights reserved.   6
Robbert den Braber | Capgemini Consulting
                           Managing Consultant Procurement Transformation
                           Robbert.den.Braber@Capgemini.com
                           +31 (0) 6 15 03 09 01
                           @InnoProc | Innovationdrivenprocurement.blogspot.com


www.capgemini.com/consulting



Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group   Copyright © 2009 Capgemini. All rights reserved.

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Innovation Driven Procurement Brief

  • 1. Innovation Driven Procurement How to organize Procurement for a strong contribution to innovation 22 February 2011
  • 2. The maturity shift away from the ‘comfortable’ managing phase towards leading the value chain is a big change in the procurement business model Recognizing Understanding Managing Mastering Leading Price Spend Performance TCO Value • Objectives and plans • Procurement strategy • Strategy co-developed • Integrated strategy for Procurement • Non-existing limited to departmental aligned with overall with internal customers the E2E value chain Strategy actions business strategy • Internal integration • External integration • Savings realization • Functional optimization • Manage internal & • Align internal & • Sourcing • Analyzing spend external compliance external parties • Network, connect and Core Activities manage value • Negotiating • Managing P2P process • Cross functional • Cross-functional extraction collaboration integration Radical change in maturity  Procurement is embedded as opposed to added on top of business functions  More focus on value drivers, less focus on procedures and compliance  More pro-active management of projects, less re-active management of spend categories  More collaboration, less organizational and functional boundaries Copyright © 2010 Capgemini. All rights reserved. 2
  • 3. Early involvement will enable Procurement to add value when the potential impact is greatest Procurement involvement in innovation Traditional Involvement • Product Development (R&D, marketing, etc.) tends Cost reduction to involve suppliers early on opportunities • Procurement is involved once specifications are (nearly) fixed and the potential impact on costs is limited to negotiation gains Innovation Driven Traditional • Late involvement of Procurement may speed up Procurement Procurement initial design phases, but will require additional effort Involvement Involvement in later stages and it may cause conflicts Innovation Driven Involvement • Innovation teams including early Procurement Supplier Involvement involvement are critical to leverage supply market capabilities from the start • A shared value proposition for the external client will Life cycle allow Procurement to focus on the right targets value determined • Supplier involvement is based on the full life cycle and is a based on a strategy balancing R&D and Concept stage Project stage Prototype stage Revision stage Product stage Procurement interests Copyright © 2010 Capgemini. All rights reserved. 3
  • 4. Earlier Procurement involvement in Innovation requires a higher level of maturity Required actions in innovation processes Required Procurement maturity  Idea and concept stages • Merging with R&D/Marketing Cost reduction opportunities • Managing a network of potential partners • Scouting innovation  Prototype and revision stages • Managing co-development with strategic partners Increase in required Procurement maturity • Managing supplier involvement • Defining supplier strategy  Product stage • Managing incremental improvement • Managing supplier performance Value determination • Ensuring security of supply Idea Concept Prototype Revision Product stage stage stage stage stage Procurement needs different business models to support the full spectrum of innovation Copyright © 2010 Capgemini. All rights reserved. 4
  • 5. Procurement needs a stronger focus on external customer needs and provide a differentiated modes of service, each with a different business model Major changes for procurement Different service modes for procurement OPEN  Procurement is embedded in innovation teams, with different types of support based on the degree of supplier involvement (openness) and Supplier involvement Full support the capability of procurement experts support OPENNESS OF INNOVATION  Procurement gains access to insight in external customer needs through innovation teams  Procurement targets focus on contribution to Process Development external customer needs Support Support CLOSED LOW CAPABILITY HIGH Each support mode requires a different business model Copyright © 2010 Capgemini. All rights reserved. 5
  • 6. We bring innovation and procurement experts together using our rich knowledge base of IDP business models Our three step IDP approach  Assess  Develop  Roll-out - The fit between the - Future business models - Pilot in high profile innovation strategy and for different service innovation projects procurement support modes - Deploy differentiated - Procurement maturity - Future operating models, service modes in as-is and to-be including: procurement - Barriers to collaboration • Team structures - Roll-out operating • Key activities models • Target structures • Required Competences 2-3 weeks 4-8 weeks X weeks IDP enables procurement functions to generate value: the future of procurement Copyright © 2010 Capgemini. All rights reserved. 6
  • 7. Robbert den Braber | Capgemini Consulting Managing Consultant Procurement Transformation Robbert.den.Braber@Capgemini.com +31 (0) 6 15 03 09 01 @InnoProc | Innovationdrivenprocurement.blogspot.com www.capgemini.com/consulting Capgemini Consulting is the strategy and transformation consulting brand of Capgemini Group Copyright © 2009 Capgemini. All rights reserved.