List off platforms verbally under each category appropriate for publishing industry – current: LinkedIn, blog; prospective: Twitter, YouTube; SEO: Pinterest, Google+, Flickr,Instagram
It’s not just about one click on a tweet, it’s about the path on how someone gets from your messaging to the end result (note: one of these goals should always be overall engagement and brand presence – it is about conversation remember?)
You can’t measure something if it doesn’t have a beginning and an end; even with general engagement, have monthly touch-base meetings to measure progress from the previous month – then you can have month-to-month views and goals
UBM Electronics and AvnetExpress (a technology, marketing, distribution & services company) partnered – program is designed to showcase innovation and automotive system design anchored by a cross-country journey in a Chevy Volt 1 12-month initiative will celebrate innovative people, products and places in electronics & technology
The total reach of the Drive for Innovation program isreflected in gross impressions and clicks against Avnet’s investment. *calculation based on value of individual program components including promotion, PR, and audience engagement efforts Omniture
http://www.convinceandconvert.com/web-site-analytics-and-metrics/the-hitchhikers-guide-to-to-tracking-website-engagement/ - add the daily instance of each action and divide it by the site’s total visitor counts
look at cost savings throughout the organization. If you lower your cost per lead, improve the efficiency of your customer service or attract qualified new hires using social tools, you’re generating ROI.
* look at cost savings throughout the organization. If you lower your cost per lead, improve the efficiency of your customer service or attract qualified new hires using social tools, you’re generating ROI.* The process of calculating the costs and benefits of social media vary depending on your tactics and goals.