2012 beatingthe buzzer

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Presentatie van Marnix Vandebroek (Employer Branding & Online recruitment consultant at RCA Group) over het belang van Employer Brainding.

Published in: Career, Business, Technology
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2012 beatingthe buzzer

  1. 1. 20BEATINGTHE 12BUZZERGET UP FOR YOUR BRAND
  2. 2. “ WHAT  GETS  YOU  UP  IN  THE  MORNING?  
  3. 3. 2 MIN. A DAYFOR 21 DAYS3 POSITIVE THINGS FREE TIP FOR A HAPPY LIFE
  4. 4. “ WHY  DO  YOU  WORK  HERE?   IF YOUR FIRST ANSWER IS MONEY, I SHOULD TALK TO YOUR BOSS
  5. 5. BRAND A BRAND B€ 25.000 € 55.0007 airbags 7 airbagsrimsstart/stop systemairco Source: Job Mensink
  6. 6. WHAT IF I TOLDYOU THIS WASBRAND BSTAND FOR SOMETHING
  7. 7. EMPLOYER BRAND A EMPLOYER BRAND B€ 35.000 € 38.00025 days vacation 30 days vacationTraining & development Training & developmentOpportunities Opportunities
  8. 8. I HELP PEOPLEGET TO THEMOONPURPOSE IN A JOB
  9. 9. TEAM EXPERIENCE TEAM VISION5 Engineers 5 Engineers5-10 years 1-2 yearsPhd, MBA Master
  10. 10. “75%  OF  JOB  SUCCESS  IS  BY  MOTIVATION,  OPTIMISM  &  ATTITUDE   25% IS BY IQ (Shawn Achor)
  11. 11. I USED TO BEA CLEANING LADYNOW I…VIRGIN RECORDS (Source: Richard Branson)
  12. 12. “A  BRAND  IS  THE  RESULT  OF  PERCEPTION  THROUGH  EXPERIENCE  
  13. 13. TV IS BADFOR PEOPLE’SMINDSCULTURE BEATS STRATEGY
  14. 14. Recru it in functio n of C ULTUR E & VI SION. “If you don’t for us. like sp We ne orts, y ed pa ou sho b e on ssion, uldn’t the fie otherw come ld.” ise yo work u shou Steve ldn’t Forga rty– Sr. M anage r Strate gic Re cruitm ent Pr ogram s-
  15. 15. Flexible Family AdhocCollective Individual Hierarchy Market Control Source: Employer Brand Insights (Quinn)
  16. 16. YOURLEADERSARE THE KEYCOMMAND VS. COLLABORATION
  17. 17. “50%  OF  EMPLOYEES  DOES  EVERYTHING  TO  ACHIEVE  THE  COMPANY  GOALS   ONLY 25% CLAIMED TO KNOW THESE GOALS (Source: Stima 2011)
  18. 18. “31%  MORE  PRODUCTIVE  WHEN  THE  BRAIN  EXPERIENCES  SUCCESS  IN  THE  PRESENT   SUCCESS IS NOW AND NOT ON THE HORIZON (Shawn Achor)
  19. 19. “SO  WHAT  ARE  YOU  TELLING  YOUR  EMPLOYEES  
  20. 20. recommendation orientation EVP contribution application Source: Employer Brand Insights
  21. 21. CHECK ON YOURNEW HIRE AFTER90 DAYSCONVERSATION
  22. 22. RECRUITMENT MANAGER BRAND MANAGERWill get you your Will create you an20 hires after some time employer brand, will attract 20 candidates and more THE  NUMBER  OF  EMPLOYER  BRAND  MANAGERS  IS  INCREASING    AT  THE  SAME  RATE  AS  THE  USE  OF  PRINT  ADS  IS  DECLINING  (Source: Indeed)
  23. 23. “IT’S  NOT  ABOUT  THE  TIME  TO  HIRE,  BUT  ALL  ABOUT  THE  QUALITY  OF  THE  HIRE   (Source: Brett Minchington)
  24. 24. IF I CANMAKE THIS IN10 NOWSTART MIN…

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