this research paper focuses on the perception of prepaid users on their service subscription, specifically, Prepaid and Post-paid subscription. This aims to guide mobile phone users on what service subscription will fit on their lifestyle.

1. PERCEPTION OF
METRONIANS ON THEIR
PREFFERED MOBILE
PHONE SERVICE
SUBSCRIPTION
ADEM, Angel Grace A.
ABULENCIA, Josephine C.
MORALES, Princess S.
PASCUAL, Reena Tessa S.
SALVADORA, Levi C.
November 5, 2015

2. THE PROBLEM AND ITS
BACKGROUND
“Quality in a service or product
is not what you put into it. It is what
the client or customer gets out of it”
– Peter Drucker

3.  Quality in Service need to be seen
and defined from the eyes of
customers. According to Joshi,
Customers must be able to experience
the value and the quality of the certain
service and then define its worthiness.
As customers, they wanted to
received the right value for their
money and seeks a service that is
worthy for their trust.
THE PROBLEM AND ITS
BACKGROUND

4. • Today, with two billion messages sent
every day, Philippines generates the
largest SMS volume in the world.
• It accounted for more than 10% of
global SMS at one stage.
THE PROBLEM AND ITS
BACKGROUND

5. Hence, several services emerge in the
market offering services related to telecom
industry.
Two of the most popular and major
commutation service provider in the
country were:
 Globe Telecom Inc. and
 Smart Communications Inc.
 These two offers the same service but
he difference lies on the quality and
satisfaction that customers received
THE PROBLEM AND ITS
BACKGROUND

6. Subscribers get confused with plans and
services offered by various service providers.
They are frustrated with lack of clarity in tariff
and hidden charges offered by service
providers. They are also confused on what is
the best service subscription that will fit to their
lifestyle.
Hence, this study is set to find out the
perception of telecommunication subscribers
and their viewpoints on the service quality of
their preferred phone service providers.
THE PROBLEM AND ITS
BACKGROUND

7. RESEARCH DESIGN
Descriptive Method is utilized;
according to Dr. Y.P. Aggarwal (2008)
descriptive method is devoted to the
gathering of information about prevailing
conditions or situations for the purpose
of description and interpretation

8. RESPONDENTS
The respondents of this study are
95 mobile phone users out of 2,083 total
population of Metro Manila College,
taken from Slovin’s Formula with 10
percent margin of errors.

9. SAMPLING TECHNIQUE
Researchers utilized Simple
Random Sampling for they consider it as
the best way of selecting respondents
from the given population since every
member is given an equal chance of
being selected.

10. STATEMENT OF THE
PROBLEM
This study aims to determine the
points of views and perception of mobile
phone owners on the services offered by
their chosen telecommunication service
providers.
Specifically, this seeks to answer the
following questions:
1.How may the respondents be described in
terms of
1.1 age
1.2 gender
1.3 civil status
1.4 educational background

11. STATEMENT OF THE
PROBLEM
1.5 current occupation
1.6 monthly income
1.7 telecom service provider
1.8 service subscription
2. What is the prevailing perception of mobile
phone owners on the services offered by
their respective preferred
telecommunication service providers anent
the following and up to what extent?
2.1 Post-paid subscription
2.1 Prepaid subscription

12. STATEMENT OF THE
PROBLEM
3. To what degree of satisfaction and
loyalty do the phone subscribers
have in line with their
telecommunication service
subscription?
4. What problems have been
encountered by mobile phone
owners while being provided with
services by their
telecommunication subscription
and how those issues were given
solutions?

13. 5. Why should the management of
telecom service providers keep on
improving their services to
subscribers?
6. How may the findings be utilized to
guide the mobile phone owners in
choosing prepaid or post-paid
subscription and improving the
services of telecom providers?
STATEMENT OF THE
PROBLEM

14. SUMMARY OF FINDINGS
Based on the gathered data the
researchers had summed up the following
findings:
1. Profile of the Respondents
1.1 Forty- three (43) or 44 percent of the
respondents are between the age group of
16 – 20 years old.
1.2 Fifty-four (54) or 57 percent of the
respondents are female and forty-one (41)
or 43 percent are female.
1.3 Eighty-one (81) or 85 percent of the
respondents are single.

15. 2. Both Prepaid and Post-paid users perceived
that their service provider “Understand their
needs”, “Easy to Contact the right people and
respond promptly”, and “Useful and Easy to
use”. Prepaid Users also believes that
“Services centers are accessible”, while Post-
paid users believe that “Services are
convenient”.
SUMMARY OF FINDINGS

16. SUMMARY OF FINDINGS
3. Prepaid users are highly satisfied towards
the services offered by their service
provider in line with their service
subscription, while Post-paid users are
satisfied on their service subscription.

17. SUMMARY OF FINDINGS
4. The Prepaid users’ problem in connection with
their subscription are: “Unable to Connect to
the network”, having “Limited Text”,
“Unexpected Charges”, “Failed Text
Messages”, and “Hard to contact with
Reloading Operator”. To solve these problems,
the possible solutions are “Mobile service
providers must put up additional cell towers”,
“Subscribe in a promo that suits to your
needs”, “Monitor your usage and spent
amount”, “Contact your service provider and
see if the problem is in their end”, and “Check
the signal of phone”.

18. SUMMARY OF FINDINGS
Post-paid users, they encounter these
problems in their subscription: "No network
coverage at some areas in the country”,
“Limited Internet Browsing”, “Unexpected
Charges”, “Failed Text Messages”, and “Hard
to Contact Customer Operator”. The possible
solutions to these problems are: “Mobile
service providers must put up additional cell
towers”, to “Monitor how much have you
already consumed”, “Monitor your usage and
spent amount”, “Change your service provider
which has a better connection”, and “Check
the signal of the phone”.

19. RECOMMENDATION
For Mobile Phone Owners
• Should be certain of their needs on
their lifestyle with regards to their
service subscription.
• Should know their financial capability
to maximize its value.
• Should be aware of the services
offered by different service providers.

20. For Telecom Service Providers
• Should improve and enhance their
services to satisfy the needs of their
customers.
• Should be prompt in attending to the
problems of their services that their
customers encounter.
RECOMMENDATION

21. For Service-Oriented Business
• Should be updated on the changing
demand of their customers.
• Should understand the needs and
wants of customers to be able to
meet their expectations.
RECOMMENDATION

22. For Application Providers
• Should provide new applications that
suit on the lifestyle of the majority to
attract customers.
RECOMMENDATION

23. For Application Providers
• Should provide new applications that
suit on the lifestyle of the majority to
attract customers.
RECOMMENDATION

24. For Future Researchers
• In relation to the perception of mobile
phone owners on their service
subscription, the result of this study
can be a guide for their further
research.
RECOMMENDATION

25. Thank You !
GOD SPEED 
#SpreadLoveandHappiness