Mr. Nick Brown's presentation at QITCOM 2011


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Vision for Enterprise Mobility Solutions

Nick Brown - SVP – Strategy and Market Development, SAP

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  • In addition to Mission-Critical applications we just talked about, we are also working on applications for business users that we call ‘Instant Value’ applications. The phenomenal success of single-purpose mobile applications in the consumer market suggests that similar innovative interfaces can enhance the use and usefulness of even the most sophisticated business applications.In response, SAP and our partners are pioneering instant value applications for enterprise mobility – modeling these mobile applications on the best consumer designs. With instant value applications, business users recognize the "consumer experience" as they interact with the specific SAP application capabilities that are relevant to their tasks-at-hand.Few example of Instant Value Applications we are working on:Employee Lookup: With this app, you can lookup your co-worker details right from the email or invites and learn more about their title and where they sit in org chart. Also, you can search for employee based on various characteristics like title, location, etc. to locate the right person with expertise you are looking for. Travel Capture: This app allows you to capture travel expenses as you incur them. Take a picture of the receipt or add a voice memo to capture the expense and once back in office, use the captured expenses to generate your travel expense report.ERP Lookup: This search centric application allows you to search for account and contact info, sales orders and material details.“SAP StreamWork for mobile” is a native mobile app that enables user to access, review, provide feedback, and collaborate on SAP StreamWork from their mobile devices in simple secure way without a browser.Native simple ‘instant value’ appAbility to perform core SAP StreamWork operations from Mobile deviceAdded Mobile device capabilitiesSAP StreamWork available in online & offline modeLimited IT resources and/or capitalNative device experienceSimple App install from favorite app storeCompanies:Small, mid-sized or large enterprisesAny industry
  • Mobile is transforming how consumers live their day - Developing countries – in Kenya, over 40% of the population, formerly unbanked, now use mobile financial services - Developed countries - from basic shopping to social networking, consumers are “checking-in” with Facebook Places, Foursquare, Shopkick and expecting their favorite retailers and brands to interact on mobileNew value is - Developing countries – new services that people never had access to before (bill payment, P2P mobile payments, etc.) - paybox Austria – incredible convenience of paying for parking by phone, buying tickets, etc. - Consumer empowerment – instant product information, price comparison, one-click purchases – e.g. Redlaser, Amazon shopping appConsumers used to rely on the information provided by the retail store and associates. Now mobile is empowering them to bring the information they need with them into the store. 20% of US consumers use their mobile to price compare and get product information while shopping bricks and mortar – expected to grow to over 50% by 2013 (Booz & Company)
  • Mobile has phenomenal reach: an estimated 5.3 billion mobile subscribers at the end of 2010 (Source: Int’l Telecommunications Union)A billion had mobile broadband, enabling the richer access to servicesMobile commerce is still young, yet over $100 billion will be transacted globally in 2011 (Sources: Juniper, Portio, Gartner) - Includes merchandise purchase, ticketing, money transfer, bill paymentMessage: online threatens to disintermediate bricks and mortar retailers in there own stores. - 74% of Online retailers had a mobile strategy in place in 2010 (Forrester). - Amazon reported $1 billion in sales on mobile in July 2010 - Ebay reported $2 billion bought and sold on mobile in 2010 - Google reported $1 billion in revenue generated on mobile
  • P&G Pampers example: mobile loyalty programs helped to retain customers and doubled customer interaction within four months. Enables capture of customer information for better intelligenceHow are CP different from mobile retail: Consumer brands want to drive loyalty and develop brand value, more than they want to discount CPs can engage consumers outside the store, with more lifestyle componentsE.g., P&G mobile loyalty program for pampersE.g., Kraft Foods: Smartphone, tablet apps bring Kraft into the kitchen to help plan meals – recipes, shopping lists, nutrition. The idea is to get consumers to buy Kraft products because they know the recipes, like the nutrition, etc., NOT because they just get a coupon.E.g., Nokia: mobile help, tips & tricks to drive a direct customer relationship
  • Mobile retail helps the traditional retailer take control of the shopping experience – not a third partyfill the shopping cart with more goodsby offering - Personalized offers (I know you like coffee . . .) - Contextual offers (You asked about flour, perhaps you need sugar?) - Pure discounts (offers from brands, soon to expire goods, etc.) - Information you need to make a decision (consumer reviews of product, specifications, etc.)How Mobile Retail is different from CPs – Some of the tools will be similar, such as coupons and discounts, but - Store wants to fill your shopping cart while they have you in the store - Store will use a range of tools to achieve this (coupons, shopping preferences, loyalty programs, etc.)
  • Over $300 billion in retail sales will be directly influenced by mobile in the US and Europe alone in 2011. (Booz & Company Projection based on consumer survey’s and research)Encourage audience to see our mobile commerce demos and the SAP Consumer Mobile Retail Solution (Apollo) demo. Both are in the Mobile Campus.
  • Mr. Nick Brown's presentation at QITCOM 2011

    1. 1. Enterprise Mobility<br />Nicholas Brown | Senior Vice President Strategy & Market Development<br />SAP Mobile Applications Unit<br />
    2. 2. Mobility Is Not in the Future, It Is Now<br />Smart phones and tabletsare the dominant computing devices<br />45%<br />74%<br />Enterprisesare building mobile applications today<br />of companies as a priority will implement mobile enterprise apps in 2011<br />of retailers in the United States are planning for m-commerce<br />smart phones and tabletsare the dominant computing devices<br />Enterprisesare building mobile applications today<br />Mobile commerceis a prominent marketplace and competitive edge for retailers<br />Shopping on the mobile web will reach<br />58%<br />$119 billion<br />expect to support up to 4 different mobile operating system platforms<br />by 2015<br />
    3. 3. The Winners and the LosersNetflix vs. Blockbuster Stock Price History<br />USD ($) <br />$300<br />Netflix<br />Blockbuster<br />$250<br />$200<br />$150<br />$100<br />$50<br />$0<br />- $50<br />May 07 2008<br />April 07 2011<br />October 14 2010<br />April 21 2010<br />October 22 2009<br />April 29 2009<br />October 30 2008<br />
    4. 4. Enterprise MobilityTrends and Drivers<br />Trends<br /><ul><li>10B Apple App Store downloads
    5. 5. 55M Tablets in 2011, 208M by 20141
    6. 6. 1B smart phones and 1.2B mobile workers by 20132</li></ul>Mobility drivers<br /><ul><li>Shift to cloud computing
    7. 7. Consumerization of IT
    8. 8. Increasing sophistication of devices, OSs, applications, and networks
    9. 9. Business demand</li></ul>Lessons learned<br /><ul><li>Security and device management are a must have and the first step
    10. 10. A device-agnostic mobility strategy is critical
    11. 11. New business scenarios are coming!</li></ul>1- Gartner 2 – IDC Forecast<br />
    12. 12. Salesmanager<br />Executive<br />Retail exec<br />I can see the storefront using Google Street View. Why not the merchandise layout on the shelf?<br />Are there packaged mobile applications we can deploy?<br />Can we provide applications for m-commerce? Hosted?<br />How can we develop a mobile strategy to deliver consumer grade mobile applications?<br />I’m losing sales. Why can’t I get a m-commerce solution quickly?<br />My competition has a mobile app that measures sales productivity.<br />Why don’t I?<br />IT<br />IT<br />IT<br />Mobility Is Transforming How Enterprises Do BusinessDialogues Now:<br />$$$<br />
    13. 13. Balancing the demand<br />Security<br />Ease of use<br />Device and app Management<br />Device choice<br />Development tools and TCD/TCO<br />Apps and more apps!<br />Device and backend diversity<br />End-user requirements<br />Enterprise requirements<br />
    14. 14. Mobile services<br />Mobile applications<br />Mobility platform<br />Companies Need a Mobile Strategy<br />
    15. 15. Companies are mobilizing the enterprise<br />Monitor performance and change<br />Approve travel, time, vacation, expenses<br />Suppliers<br />Execute campaigns and promotions<br />Receive raw goods, transfer materials to manufacturing<br />Web channel<br />Manage work orders, inventory, and assets<br />Distributor<br />Fix equipment, manage parts, relationships<br />End consumer<br />Manage customers, revenue, and territories<br />Retailer<br />Manage mobile devices<br />Place orders, scan inventory, request service<br />Mobile commerce and payments<br />
    16. 16. Mobile applications for all types of users<br />Process users<br />Sales<br />Service<br />Asset management<br />Warehouse management<br />Retail execution<br />Knowledge users<br />Travel<br />Medical records<br />Human resources<br />Approvals and procurement<br />Analytics and business intelligence<br />Consumer users<br />eCare<br />eCitizen<br />eBanking<br />eRemittance<br />
    17. 17. Offline logic and data<br />CRM and analytics<br />Workflow and search<br />Mobile solutions for key application paradigms<br />All providing a consumer-grade mobile application experience: Simple or native UI<br />
    18. 18. Mobile applications on the devices you use<br />SAP Business ByDesign<br />
    19. 19. Mobile user experience strategyUser-centered design<br />Understand the needs ofcustomers and end users<br />Research<br />Plan<br />Ensure an innovativeend-to-end<br />User-centereddesign<br />Measure<br />Design<br />Adapt<br />Enable development teamsUX professionals and UX advocates<br />
    20. 20. Mobile services<br />Provide customer intelligence<br /><ul><li>Loyalty program reporting
    21. 21. Analytics on SMS delivery</li></ul>Build customer awareness<br /><ul><li>Global SMS delivery</li></ul>Manage and analyze<br />Market<br />Engage<br />Transact<br />MobileServices<br />Strengthen customerrelationships<br /><ul><li>Mobile loyalty
    22. 22. Mobile coupons</li></ul>Enable customer transactions<br /><ul><li>Mobile payments and banking
    23. 23. Mobile money transfer</li></ul>Mobile Services to Reduce Complexity<br />Mobile Services<br />
    24. 24. Mobile commerce revolution<br />Mobile is radically transforming commerce<br />New value is being created <br />Empowered consumers are turning retail on its head<br />
    25. 25. Your customers are mobile<br />Mobile reaches over 5 billion people today<br />$100+ billion in transactions will be mobile in 2011<br />Amazon, Facebook, eBay, Google, and so on<br />Online is going mobile<br />
    26. 26. Mobile financial services<br />Mobile banking provides unparalleled convenience while reducing costs<br />Mobile payments have banked the “unbanked” with innovative services<br />Estimated 90M People in US in 2011 use mobile banking <br />
    27. 27. Mobile engagement for consumer brands<br />Mobile deepens the relationship with the brand through a direct channel to the consumer<br />Mobile programs for loyalty, product help, and customer surveys drive repeat purchases and provide consumer intelligence<br />
    28. 28. Mobile retail<br />Mobile retail enables the retailer to own the shopping experience<br />Grow share of wallet through an innovative in-store experience with personalized product information, offers, and social media<br />
    29. 29. Impact todayMobile influence on retail, 2011<br />$300+ billion<br />United Kingdom, France,Germany<br />United States<br />Source: Booz & Company Projection<br />
    30. 30. Thank You!<br />Contact information:<br />Nicholas J Brown<br />Senior Vice President, Strategy & Market Development<br /><br />+49 171 308 5013<br />