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The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010
 

The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010

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    The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010 The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010 Presentation Transcript

    • LBF Supply Chain Conference
      The Semantic Web and Book Publishing
      George Lossius, CEO
      January 1, 2010
    • Topics
      What is the Semantic Web?
      Why does it matter?
      How does it work?
      Practical applications
      LBF 2010 Supply Chain Conference
      2
    • I am not Priya Parvatikar
      Which is a shame
      Priya reminded me that the “Science” in the term Computer Science really means Science.
      Priya has a lightness of touch that makes the science accessible and exciting.
      LBF 2010 Supply Chain Conference
      3
    • What is the Semantic Web?
    • What is the Semantic Web?
      “Data on the web defined and linked in a way that it can be used by machines not just for display purposes, but for automation, integration and reuse of data across various applications”
      • Sir Tim Berners-Lee
      World Wide Web – Web of Documents
      Semantic Web – Web of Data
      LBF 2010 Supply Chain Conference
      5
    • What is the Semantic Web?
      A cooperative fashion of interlinking data (rather than documents) with the aim of:
      • Enhancing the value of your content assets
      • Utilising cross-domain expertise to build richer applications
      • Increasing the discoverability of your content
      • Improving cross promotion of products
      • Understanding the value of your content as perceived by the consumer (not by you)
      A combination of standards and methodologies that allow people and machines to understand things creating an integrated web of linked data
      LBF 2010 Supply Chain Conference
      6
    • Linking Open Data
      Sounds of a bird
      Volcano pictures
      Free titles
      Author interviews
      Who do you think you are?
      Image Credit: Chris Bizer
      7
    • Needs ability to mine your content & connect 3rd party
      LBF 2010 Supply Chain Conference
      8
      Iterative & Forgiving
    • Why does it matter?
    • Creativity
      LBF 2010 Supply Chain Conference
      Many
      Billions
      We are no longer in sole control of the delivery mechanism
      Billions
      Millions
      10
    • Creativity
      LBF 2010 Supply Chain Conference
      Many
      Billions
      We are not in sole control of the delivery mechanism
      And those providing the delivery infrastructure are much bigger than us
      Billions
      Millions
      11
      Consumers more demanding
    • What a tremendous opportunity
      LBF 2010 Supply Chain Conference
      The e-book reader, whilst important, is an opportunity
      to sustain revenues by replicating what we have today
      The iPhone & iPad provide opportunities to enrich
      Content (extensively & expensively)
      The digital reader/consumer is an opportunity
      to increase revenues
      But relies on
      Creative awareness of consumption opportunities
      Understanding your content
      Collect, group and model your consumers
      Speed of delivery of product and low cost experimentation with the right to be wrong
      12
    • Uses & Experiment
    • Crowd sourcing prediction
      Analytics
      Popular topics, titles, themes, subjects
      Key phrase extraction
      What
      Who
      How
      Book shop placement
      Google ads
      Conference attendees
      16
      LBF 2010 Supply Chain Conference
    • In conclusion
      Common formats for integration & combination of data drawn from diverse sources.
      RDF, OWL, SPARQL and W3C
      • Web of data that can be processed by machines
      • Because of its Open nature, there are many ways in which data can be made ready for the Semantic Web
      • Benefits like inter-operability, richer applications, enhanced visibility, data re-use and flexibility for future research
      Iterative and understanding of mistakes
      LBF 2010 Supply Chain Conference
      17
      Thank you
      george.lossius@publishingtechnology.com