LBF Supply Chain Conference<br />The Semantic Web and Book Publishing<br />George Lossius, CEO<br />January 1, 2010<br />
Topics<br />What is the Semantic Web?<br />Why does it matter?<br />How does it work?<br />Practical applications<br />LBF...
I am not Priya Parvatikar<br />Which is a shame<br />Priya reminded me that the “Science” in the term Computer Science rea...
What is the Semantic Web?<br />
What is the Semantic Web?<br />	“Data on the web defined and linked in a way that it can be used by machines not just for ...
What is the Semantic Web?<br />A cooperative fashion of interlinking data (rather than documents) with the aim of:<br /><u...
Utilising cross-domain expertise to build richer applications
Increasing the discoverability of your content
Improving cross promotion of products
Understanding the value of your content as perceived by the consumer (not by you)</li></ul>A combination of standards and ...
Linking Open Data<br />Sounds of a bird<br />Volcano pictures<br />Free titles<br />Author interviews<br />Who do you thin...
Needs ability to mine your content & connect 3rd party<br />LBF 2010 Supply Chain Conference<br />8<br />Iterative & Forgi...
Why does it matter?<br />
Creativity<br />LBF 2010 Supply Chain Conference<br />Many<br />Billions<br />We are no longer in sole control of the deli...
Creativity<br />LBF 2010 Supply Chain Conference<br />Many<br />Billions<br />We are not in sole control of the delivery m...
What a tremendous opportunity<br />LBF 2010 Supply Chain Conference<br />The e-book reader, whilst important, is an opport...
Uses & Experiment<br />
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The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010

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The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010

  1. 1. LBF Supply Chain Conference<br />The Semantic Web and Book Publishing<br />George Lossius, CEO<br />January 1, 2010<br />
  2. 2. Topics<br />What is the Semantic Web?<br />Why does it matter?<br />How does it work?<br />Practical applications<br />LBF 2010 Supply Chain Conference<br />2<br />
  3. 3. I am not Priya Parvatikar<br />Which is a shame<br />Priya reminded me that the “Science” in the term Computer Science really means Science.<br />Priya has a lightness of touch that makes the science accessible and exciting.<br />LBF 2010 Supply Chain Conference<br />3<br />
  4. 4. What is the Semantic Web?<br />
  5. 5. What is the Semantic Web?<br /> “Data on the web defined and linked in a way that it can be used by machines not just for display purposes, but for automation, integration and reuse of data across various applications”<br /><ul><li>Sir Tim Berners-Lee</li></ul>World Wide Web – Web of Documents<br />Semantic Web – Web of Data<br />LBF 2010 Supply Chain Conference<br />5<br />
  6. 6. What is the Semantic Web?<br />A cooperative fashion of interlinking data (rather than documents) with the aim of:<br /><ul><li>Enhancing the value of your content assets
  7. 7. Utilising cross-domain expertise to build richer applications
  8. 8. Increasing the discoverability of your content
  9. 9. Improving cross promotion of products
  10. 10. Understanding the value of your content as perceived by the consumer (not by you)</li></ul>A combination of standards and methodologies that allow people and machines to understand things creating an integrated web of linked data<br />LBF 2010 Supply Chain Conference<br />6<br />
  11. 11. Linking Open Data<br />Sounds of a bird<br />Volcano pictures<br />Free titles<br />Author interviews<br />Who do you think you are?<br />Image Credit: Chris Bizer<br />7<br />
  12. 12. Needs ability to mine your content & connect 3rd party<br />LBF 2010 Supply Chain Conference<br />8<br />Iterative & Forgiving<br />
  13. 13. Why does it matter?<br />
  14. 14. Creativity<br />LBF 2010 Supply Chain Conference<br />Many<br />Billions<br />We are no longer in sole control of the delivery mechanism<br />Billions<br />Millions<br />10<br />
  15. 15. Creativity<br />LBF 2010 Supply Chain Conference<br />Many<br />Billions<br />We are not in sole control of the delivery mechanism<br />And those providing the delivery infrastructure are much bigger than us<br />Billions<br />Millions<br />11<br />Consumers more demanding<br />
  16. 16. What a tremendous opportunity<br />LBF 2010 Supply Chain Conference<br />The e-book reader, whilst important, is an opportunity<br /> to sustain revenues by replicating what we have today<br />The iPhone & iPad provide opportunities to enrich<br />Content (extensively & expensively)<br />The digital reader/consumer is an opportunity <br />to increase revenues<br />But relies on <br /> Creative awareness of consumption opportunities<br /> Understanding your content<br />Collect, group and model your consumers<br />Speed of delivery of product and low cost experimentation with the right to be wrong<br />12<br />
  17. 17. Uses & Experiment<br />
  18. 18.
  19. 19.
  20. 20. Crowd sourcing prediction<br />Analytics<br />Popular topics, titles, themes, subjects<br />Key phrase extraction<br />What<br />Who<br />How<br />Book shop placement<br />Google ads<br />Conference attendees<br />16<br />LBF 2010 Supply Chain Conference<br />
  21. 21. In conclusion<br />Common formats for integration & combination of data drawn from diverse sources.<br /> RDF, OWL, SPARQL and W3C<br /><ul><li>Web of data that can be processed by machines
  22. 22. Because of its Open nature, there are many ways in which data can be made ready for the Semantic Web
  23. 23. Benefits like inter-operability, richer applications, enhanced visibility, data re-use and flexibility for future research</li></ul>Iterative and understanding of mistakes<br />LBF 2010 Supply Chain Conference<br />17<br />Thank you<br />george.lossius@publishingtechnology.com<br />
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