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The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010
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The Semantic Web and Book Publishing - Supply Chain Seminar, London Book Fair 2010

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  • 1. LBF Supply Chain Conference
    The Semantic Web and Book Publishing
    George Lossius, CEO
    January 1, 2010
  • 2. Topics
    What is the Semantic Web?
    Why does it matter?
    How does it work?
    Practical applications
    LBF 2010 Supply Chain Conference
    2
  • 3. I am not Priya Parvatikar
    Which is a shame
    Priya reminded me that the “Science” in the term Computer Science really means Science.
    Priya has a lightness of touch that makes the science accessible and exciting.
    LBF 2010 Supply Chain Conference
    3
  • 4. What is the Semantic Web?
  • 5. What is the Semantic Web?
    “Data on the web defined and linked in a way that it can be used by machines not just for display purposes, but for automation, integration and reuse of data across various applications”
    • Sir Tim Berners-Lee
    World Wide Web – Web of Documents
    Semantic Web – Web of Data
    LBF 2010 Supply Chain Conference
    5
  • 6. What is the Semantic Web?
    A cooperative fashion of interlinking data (rather than documents) with the aim of:
    • Enhancing the value of your content assets
    • 7. Utilising cross-domain expertise to build richer applications
    • 8. Increasing the discoverability of your content
    • 9. Improving cross promotion of products
    • 10. Understanding the value of your content as perceived by the consumer (not by you)
    A combination of standards and methodologies that allow people and machines to understand things creating an integrated web of linked data
    LBF 2010 Supply Chain Conference
    6
  • 11. Linking Open Data
    Sounds of a bird
    Volcano pictures
    Free titles
    Author interviews
    Who do you think you are?
    Image Credit: Chris Bizer
    7
  • 12. Needs ability to mine your content & connect 3rd party
    LBF 2010 Supply Chain Conference
    8
    Iterative & Forgiving
  • 13. Why does it matter?
  • 14. Creativity
    LBF 2010 Supply Chain Conference
    Many
    Billions
    We are no longer in sole control of the delivery mechanism
    Billions
    Millions
    10
  • 15. Creativity
    LBF 2010 Supply Chain Conference
    Many
    Billions
    We are not in sole control of the delivery mechanism
    And those providing the delivery infrastructure are much bigger than us
    Billions
    Millions
    11
    Consumers more demanding
  • 16. What a tremendous opportunity
    LBF 2010 Supply Chain Conference
    The e-book reader, whilst important, is an opportunity
    to sustain revenues by replicating what we have today
    The iPhone & iPad provide opportunities to enrich
    Content (extensively & expensively)
    The digital reader/consumer is an opportunity
    to increase revenues
    But relies on
    Creative awareness of consumption opportunities
    Understanding your content
    Collect, group and model your consumers
    Speed of delivery of product and low cost experimentation with the right to be wrong
    12
  • 17. Uses & Experiment
  • 18.
  • 19.
  • 20. Crowd sourcing prediction
    Analytics
    Popular topics, titles, themes, subjects
    Key phrase extraction
    What
    Who
    How
    Book shop placement
    Google ads
    Conference attendees
    16
    LBF 2010 Supply Chain Conference
  • 21. In conclusion
    Common formats for integration & combination of data drawn from diverse sources.
    RDF, OWL, SPARQL and W3C
    • Web of data that can be processed by machines
    • 22. Because of its Open nature, there are many ways in which data can be made ready for the Semantic Web
    • 23. Benefits like inter-operability, richer applications, enhanced visibility, data re-use and flexibility for future research
    Iterative and understanding of mistakes
    LBF 2010 Supply Chain Conference
    17
    Thank you
    george.lossius@publishingtechnology.com

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