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TOC Frankfurt Metadata Futures - Navigating the Semantic Web


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Publishing Technology CEO George Lossius explains why the semantic web is integral to the future of publishing.

First presented as part of Tools of Change Frankfurt's Metadata Future's conference, George's presentation is a comprehensive overview of the semantic web for publishers.

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TOC Frankfurt Metadata Futures - Navigating the Semantic Web

  1. 1. Navigating the Semantic WebGeorge LossiusCEO Publishing Technology
  2. 2. Overview Overview••What is linked data or the semantic web?•Definitions•Why do we need it?•Who is using it now?•Business benefits for the trade
  3. 3. What do we do, our qualifications? Content Audience Content Systems Development Delivery Our consultative approach is to tailor our suite of products and services to create the most robust solution for the management, promotion and delivery of our clients’ content. ContentForward
  4. 4. What is the Semantic Web and linkeddata?
  5. 5. Web 2.0  What is the web?  Document or information retrieval  Search engines  HTML to understand the syntax of the document  Data is mostly stored as metadata  You search and you retrieve which is fine if you know exactly what you are looking for  Rigid and the information is held in silos
  6. 6. Web 3.0 ―I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‗Semantic Web‘, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‗intelligent agents‘ people have touted for ages will finally materialize.‖ — Tim Berners-Lee, 1999
  7. 7. What is the Semantic Web? The Semantic Web takes the web solution further  Web of linked data ‗v‘ web of documents  Framework of emerging standards (W3C)  Structured content – standard way of describing ―things‖  Ontology  Inference / relationships  Interoperable  Combination of data from diverse sources
  8. 8. Semantic Web Terminology
  9. 9. Definitions  Resource Description Framework (RDF)  Web Ontology Language (OWL)  Extensible Markup Language (XML)  Databases  Extensible HTML (XHTML)
  10. 10. Semantic websites
  11. 11. Taxonomy Religion
  12. 12. Buddhism Christian Theology Church Catholic History Studies Christianity Biblical Studies Anabaptist, Mennonite Quaker Studies Religion JudaismComparative Religion Mystical and Hinduism Esoteric Islam
  13. 13. Taxonomy Development For example, the GSE taxonomy contains Climate change, pollution & environmental impacts - Water pollution - Air pollution After enhancing with Library of Congress classification Climate change, pollution & environmental impacts - Water pollution – variants: aquatic pollution, water contamination Marine pollution – variants: ocean pollution, sea pollution Oil pollution of water – variants: petroleum pollution of water Estuarine pollution – variants: estuary pollution - Air pollution
  14. 14. Improved search - Enhancing auto-suggest
  15. 15. Using taxonomy information for “did you mean”
  16. 16. Guiding the user through facets
  17. 17. Guiding the user through suggestions
  18. 18. Boosting relevant results / concepts
  19. 19. Concept homepages
  20. 20. Concept homepages
  21. 21. Showing concepts on item homepages Engineering technology to deliver the revolution 23
  22. 22. Suggest related items
  23. 23. Who else is using it?
  24. 24. Professional Networks Profile information provided as part of Research Exchange Find researchers by location View co- authors
  25. 25. Who else is using it? Online giants
  26. 26. Who else is using it?  Online giants
  27. 27. But why do we need it?  Time poor users, information rich environment  Information overload  Content existing in various sites and silos  Low tolerance, users want to find information quickly and easily  Increased reliance on search engines (but tertiary)
  28. 28. In the context of publishing…  Solid foundation for content storage & delivery  Income - Flexibility to repackage content, create new products, drive new features  User can find relevant information – discoverability  Semantically enrich content – gives meaning to the searches so the search engines deliver relevant results  Improving usage of content  User centric digital strategy  Ability to break down content silos & enrich products  Interoperability  Providing external context to content
  29. 29.