Law co2012

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Law co2012

  1. 1. The Challenge: Law Library Evolution Stephen Abram MLS for COLAL/LibraryCo, Oct. 26, 2012
  2. 2. Me and the Revolution Library Riot and VOC Print Conversions CD-ROM - Online Portal Research Cultureand Cooperation Long Term Value
  3. 3. 2012 Trends 10 Law Trends for 20121. Red Hot Practice AreasBanking, health care, energy and intellectual, white collarcrime, regulatory, financial services, cyber crime, labor andemployment and commercial litigation2. Telecommuting3. Legal Process Outsourcing4. Non-Lawyer Competition5. Contract and Temporary Professionals6. Globalization7. Social Media8. Law Firm Staff Reductions9. Alternative Billing10. In-House Hiring
  4. 4. 10 Trends in the Law andHow They Impact the Legal Profession1. E-Discovery2. The Multigenerational Workforce3. Social Networking4. Legal Process Outsourcing5. Work-Life Balance6. Globalization7. Eco-Consciousness8. Virtual Law Firms9. Alternative Legal Service DeliveryModels10. Alternative Billing Models
  5. 5. Law Firm Trends 1) A wealth of information both in quantity and quality for the law firm and their clients 2) Pricing power shifts from law firms to clients 3) How virtual legal services are adding competition for law firms 4) Law firm management is improving with professionals 5) The increased leverage of non-lawyers for decision making 6) Succession of new younger partners with an emphasis on work/life balance 7) Growth in alternative ownership models, channels, payments, and use of existing services.
  6. 6. Other Trends Alternative Dispute Resolution US / Canadian Differences Articling Crisis Mobile Canadian Publishers vs. US Publishing E-Publishing Loose-leaf Print Pricing
  7. 7. The prime directive:It’s not about technology
  8. 8. This morning . . .I want to share a 2020 vision of what the world of libraries, information and learning should look like. I want to point to the 23 puzzle pieces that have emerged in the past decade that will materially affect our opportunity and success.
  9. 9. The Opportunity Tochoose our future and create it, not be victims of a juggernaut.
  10. 10. The Market Weaknesses… Or Opportunity holes Commercial algorithm SEO, SMO The Content Spam Industry Follow Panda, Penguin, Blekko, etc. Ads, sponsored links, … Loss of “control” Quality versus selection
  11. 11. But first . . .Some context...
  12. 12. PrinciplesAccess means putting knowledgeanywhere and everywhere it will be found & used by our customers.Understand the difference betweenphysical access and intellectual access
  13. 13. PrinciplesCollaboration is- the keystone of Knowledge,- it requires that we partner with users,- outcome driven – it’s the way the client uses & shares- crosses and blurs lines
  14. 14. PrinciplesLibraries are a Learning Environment- it learns from itself – the question economy survives- it absorbs & adapts – product, content and structure- it provides a learning imperative economic advantage
  15. 15. Principles: Our bread and butterWe deliver the …..So What …-We understand how and why knowledge fits-We can explain what it means and contextualize it-We should know why & how users interact and learn
  16. 16. -We’ve got it-We can get it-We know how to deliver it
  17. 17. Principles …..More Bread and Butter• We have it• We can deliver it• We know how to use it• We can organize it so it fits user’s needs and context
  18. 18. Libraries•Informing, Learning, Sharing, Discovering, Socializing…
  19. 19. Principles• Research is one of the pieces but not all of them• Note that books is a minor (but still critical) piece• Respect all forms of knowledge• It takes all of the pieces to complete the puzzle
  20. 20. PrinciplesSo, let’s focus on the experience that is needed notthe one we feel comfortable with the most.Our goal is to deliver ……….
  21. 21. …an experiencein every strategy
  22. 22. Library Megatrends
  23. 23. RelationshipsYOUR PERSONAL BRAND
  24. 24. Trends Differ by Library Sector All will be affected to a greater or lesser degree by these trends and the impact will be different but all are relevant to:• Public Libraries• Academic Research Libraries• Community College Libraries• School Libraries• Specialized Libraries• Consortia
  25. 25. Content Fragmentation Digitization’s real impact – non-fiction Format Print, ePUB, PDF, Kindle, etc. etc. CD, DVD, USB, etc. etc. Streaming Licenses, Open Access, Creative Commons, etc. etc. eBooks eJournals eContent Copyright Issues (NatGeo, Tasini, TPP, ACTA, SOPA, etc. etc.) Author Lawsuits Citation fragmentation
  26. 26. Beyond Text Text Graphics & Charts Formulae Pictures Maps Video Audio Gamification Deep Data Mining Sharing – notes, highlights, reviews, opinions, corrections, commentary Assessments Soundtracks Etc. etc.
  27. 27. Walled Gardens ILS CMS Cloud(s) Device dependencies Format dependencies (e.g. Kindle or PDF) Amazon Apple ADVICE ...
  28. 28. Learning Object Diversification and Fragmentation Textbooks eLearning Learning Management Systems & PLEs Cohort Learning Environments Presentation Systems Virtual Conference Environment Personal Learning Environments Collaboration Software MOOCs
  29. 29. End User Fragmentation Teens / Post-Millennials Millennials Other demographics Business versus Consumer The Device Divide Mobility Haves and Have-nots
  30. 30. Search Fragmentation Consumer Search Specialized Search Professional Search Semantic, Sentiment, Suggestion Search etc. Mobile search Social search Augmented Reality SEO SMO Content Spam Geo-location
  31. 31. Technology Fragmentation Feature Phones Smartphones Tablets Laptops Desktops Gaming stations Television E-Readers Internet of Things Browsers
  32. 32. The polarization ofdiscussionBlack and WhiteDogmatic vs. Professional positionson: eBooks, access, copyright, etc.
  33. 33. Black & White
  34. 34. Recognize key shifts
  35. 35. So what is the answer?Where are the real pain points?
  36. 36. Grocery Stores
  37. 37. Grocery Stores
  38. 38. Grocery Stores
  39. 39. Cookbooks, Chefs . . .
  40. 40. Cookbooks, Chefs . . .
  41. 41. Meals
  42. 42. What is a library experience?What differentiates an experience from a transaction? What is an EXPERIENCE? What differentiates libraries from Google/Bing?
  43. 43. The Evolutionof Answers
  44. 44. Why do people ask questions?Is your library experience conceptually organized around answers and programs?Or collections, technology and buildings?
  45. 45. Why do people ask questions? Who, What, When, Where How & Why Data – Information – Knowledge - Behavior To Learn or to Know To Acquire Information, Clarify, Tune To Decide, to Solve, to Choose, to Delay To Interview, Delve, Interact, Progress To Entertain or Socialize To Reduce Fear To Help, Aid, Cure, Be a Friend To Win A Bet
  46. 46. What are your top 10-20questions?What is the service portfoliomodel that goes with those?
  47. 47.  What is the real question? Transactions vs. transformations Retrieval vs. Immersive review StepNFetchit Professional service
  48. 48. The top 23 most transformational bits
  49. 49. 23 Transformational Things1. RDA (AACR2) and metadata2. Linked Data, OCLC WorldCat +3. SaaS, IaaS, PaaS4. Enhanced eBooks5. Amazon Cloud (Prime)6. Licensed Databases7. Geo-information, Geo-IP8. eLearning Systems
  50. 50. 23 Transformational Things9. Repositories10. Intranets11. Mobile (phones, tablets, computing)12. Patron Data (LMS, ILS, Registries)13. People Data (FB, LinkedIn, etc.)14. LibGuides15. OpenURL16. Open Access
  51. 51. 23 Transformational Things17. eBooks & eJournals disaggregation18. HTML5 and mobile standards19. Streaming Media & end of formats20. Embedding21. Persistent Links22. Shared A-Z lists (like Summon)23. Shared Analytics
  52. 52. Analytics
  53. 53. What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? What are the stories of the impact of library experiences? Are they happy? Will they come back? Tell a friend?
  54. 54. Techno-Agnosticism Browsers: IE, Chrome, Firefox, Safari… Devices: Macintosh, PC Desktops & Laptops… Mobile: Laptops, Tablets (iPad, Fire, etc.)… Mobile: Smartphones (iPhone, Blackberry, Android, Windows, etc.)… Container: PDF, ePub, .mobi, Kindle, etc. Learning Management System: Blackboard, WebCT, Angel, D2L, Moodle, Sakai, etc. Purchasing (Amazon, B&N, Chegg, Chapters Indigo, CengageBrain, Apple Store, University Textbook Store, etc.)
  55. 55. Alignment & Scary Players If libraries don’t develop it, who will?  Apple (iTunes, iPhone, App Store, iBooks …)  Bookish, Pottermore, etc.  Amazon (Prime, Cloud, Kindle…)  Microsoft (8, Mobile)  Google (Android, Ads, …)  Facebook (F8, Apps, Privacy…)  … LinkedIn, Twitter, Pinterest, etc.  Blackboard, MOOCs, LMS, etc.
  56. 56. And, this should all beinvisible to the user.
  57. 57. KNOWLEDGE PORTALS KNOWLEDGE, LEARNING,INFORMATION & RESEARCH COMMONS
  58. 58. The Virtuous Continuum “Information only becomes knowledge through a process called learning” Data Information Knowledge NOT WISDOMBehaviour
  59. 59. Short Term Benefits Reduce the overhead of the back room Increase effectiveness and efficiency Reduce effort on strategically misaligned activities Free up scarce library programmers for efforts aligned with goals Align effort with vision and strategy Invest in staff professional development and understanding
  60. 60. Long Term Benefits Viable alternative to Google, Bing, and Facebook Real immersive discovery targeted at real problems in context Neutrality rulez on devices Move beyond retrieval to research impact Research, curriculum, learning, and community alignment Sustainable competitive advantage
  61. 61. In order to achieve success, library culture must . . . Avoid B&W thinking  Be agnostic Avoid dogma &  Avoid polarization fanboyism and be comfortable Be agile & nimble with shades of grey Be experimental  Collaborate, really. Temper risk  Embrace management with trial boundarylessness and error  Allow analytics to Move experiments into push progress and wider adoption impact
  62. 62. In order to achieve success, library culture must . . . Focus on the users in  Invest in scalable context solutions Avoid broad-based  Focus on Sustainability retail consumer  Move from craft to strategies industrial strength – Ask ourselves: “Is this stop hand-knitting good for the whole eco- every sweater system of information,  Don’t fear the BIG learning and vision. communities?”  Stick to it. Be open
  63. 63. Support Risk and Experiments
  64. 64. Take backtheStrategy:Rebalance
  65. 65. Print was complicated too
  66. 66. The power of libraries
  67. 67. Libraries are the Third Path
  68. 68. Smelly OrYellow SexLiquid Appeal?
  69. 69. Consider the Whole Experience
  70. 70. Until the lion learns to write her own story,the story will always be from the perspective of the hunter not the hunted.
  71. 71. Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 stephen.abram@cengage.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1

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