Publishing Technology Online Forum - Library Market Trends

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Marco Castellan from Publishers Communication Group, presents Library Market Trends

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Publishing Technology Online Forum - Library Market Trends

  1. 1. Marco Castellan Business Development Manager Publishers Communication Group Library Market Trends London, 29 November 2011
  2. 2. PCG and Market Trends <ul><li>PCG sales and marketing consultancy, part of Publishing Technology </li></ul><ul><li>Carry out two yearly research projects: </li></ul><ul><ul><li>1-Trends in Journal Subscription Renewals and Cancellations; </li></ul></ul><ul><ul><li>2 - Annual Library Budget Survey; </li></ul></ul><ul><li>One ad hoc Survey on Corporate libraries. </li></ul>
  3. 3. Subscription Renewals and Cancellations <ul><ul><li>Detailed example of trends affecting journal subscription cancellations and renewals for scholarly publishers; </li></ul></ul><ul><ul><li>Survey carried out yearly since 2003; </li></ul></ul><ul><ul><li>Last 5 years are summarized, nearly 200 Renewal Campaigns completed over this period, including nearly 47,000 subscriptions. </li></ul></ul>
  4. 6. Renewals and Cancellations Trends <ul><ul><li>Pressures on budgets in the last 5 years have resulted in increased cancellations; </li></ul></ul><ul><ul><li>The cancellation and renewal rates have not varied at a significant rate, but cancellations appear to be on an upward trend; </li></ul></ul><ul><ul><li>Main factors: availability of content from multiple channels, usage statistics and faculty recommendations; </li></ul></ul><ul><ul><li>Tool for recapturing lapsed subscriptions, for building relationships with librarians and collecting invaluable market research on the purchasing behaviours and preferences of libraries around the world. </li></ul></ul>
  5. 7. Library Budget Survey <ul><ul><li>Yearly telephone survey to gather librarians’ outlook on the following year budget cycle; </li></ul></ul><ul><ul><li>Academic, corporate, medical, and government libraries; </li></ul></ul><ul><ul><li>Institutes in North America, Europe and in the Asia Pacific; </li></ul></ul><ul><ul><li>During the most recent survey, 416 institutional libraries were included; </li></ul></ul><ul><ul><li>Data breaks down trends by territory, type of institutions and resources. </li></ul></ul>
  6. 14. Corporate Survey <ul><ul><li>Survey of more than 240 Corporate librarians across different sectors in North America; </li></ul></ul><ul><ul><li>Done on behalf of Springer in April and May 2011 for a series of “Corporate Library Summits“ in North America; </li></ul></ul><ul><ul><li>Results obtained from a 24 question online survey and more in-depth telephone interviews; </li></ul></ul><ul><ul><li>Objective was to learn how different corporate libraries discover, review, trial, purchase and use scholarly resources. </li></ul></ul>
  7. 17. Corporate Survey <ul><ul><li>Generally smaller, more efficient, and more careful with their money than academics; </li></ul></ul><ul><ul><li>Tend to purchase a lot of single articles of single book titles as opposed to subscribing to large databases; </li></ul></ul><ul><ul><li>Don’t do “collection development” but mostly respond to researchers demands: more &quot;reactive&quot; or &quot;responsive“ to their users' requests; </li></ul></ul><ul><ul><li>Both “Users” and “Usage” are at the center of the libraries discovery, review, trial, purchase processes; </li></ul></ul><ul><ul><li>Less likely than academic libraries to purchase one-time content. </li></ul></ul>
  8. 18. Historical Trends in Library Budgets Predictions <ul><ul><li>From 2003 to 2008 low but consistent library budget increases were predicted (between 0.2% to 1.1%); </li></ul></ul><ul><ul><li>In the last two years library budget decreases have been predicted of respectively 0.9% for 2011 and 0.1% for 2012; </li></ul></ul><ul><ul><li>Universities have consistently predict the largest budget increases over the years; </li></ul></ul><ul><ul><li>Asia Pacific, South America and ‘Emerging Countries’ have consistently predicted the largest increases; </li></ul></ul><ul><ul><li>North America has most often predicted decreases in library budgets over the last 9 years; </li></ul></ul><ul><ul><li>It is estimated that next year approximately 49.3% of the library materials budget will be spent on electronic information sources compared to 24% in 2004. </li></ul></ul>
  9. 19. Thank you! <ul><ul><li>For all the reports go to: </li></ul></ul><ul><ul><li>http://www.pcgplus.com/research.htm </li></ul></ul><ul><ul><li>Or ask me at: </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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