ProductCamp Boston, April 2011 --------------------------------------------------- Selling on Facebook. According to the media 2011 is the year that Facebook Commerce and Facebook Stores take off. Some estimates call for over 1 Billion dollars in sales this year.Over 40 different vendors offer hosted 'Facebook Storefronts'. Which one is right for you? How do you decide? What are the considerations? What features are most important?Once you have a store on Facebook, whats next? What are best practices? What are the 10 most important steps you can take to sell your products? How does this tie in with your overall social commerce strategy?There are over 10,000 stores available to shop on within Facebook. Most people can name even one store - why?Product marketing and sales on Facebook is the next big thing? -------------------------------------------------- Steven Hall have over 15 years e-commerce product management and marketing experience in web based financial services and travel.Today Steve is an industry expert on Facebook commerce. Steve provides market analysis, competitive analysis and feature/functionality analysis to vendors, merchants and those looking to sell and market to Facebook users and allow purchases without having to leave Facebook.

1. Facebook Store Vendor Selection Prepared by Steve Hall Connect online shoppers to your Facebook store

2. Facebook Stores: What to Consider Store Types Product/Transaction Types Incentive/Marketing Types Front-end Features/Functionalities Back-end Features/Functionalities Facebook storefronts technology is sold by over 50 vendors. Facebook itself does NOT sell a store solution. Connect Facebook Fans with Online Shopping

3. Types of Facebook Stores Facebook store solutions can vary widely 1. FULL STORE 1. TAB STORE FACEBOOK STORE TYPES 2. NEWS FEED STORE 2. FAN STORE (Mini) 3. FAUX STORE (Display only) 3. SHAREABLE STORE 4. AFFILIATE STORE 5. MALLSTORE

4. Product/Transaction Types SPORTS MUSIC RETAIL PRODUCTS TV/ MOVIES SPECIALTY TRAVEL AIRLINE HOTEL CAR FACEBOOK STORE EVENT TICKETS MOVIES WATCH MOVIES VIRTUAL GOODS GAMES APPS MUSIC

5. Incentive/Marketing Types FREE OFFERS FLASH DEALS COUPONS SPECIALS SALES FAN DISCOUNT EARLY ACCESS FAN ONLY OFFERS FACEBOOK STORE ACCESS LIMITED TIME OFFER SELLECT PROD. SET CROWD SAVER/VOTE GROUP BUY/ COUPON GROUPS REFERRAL INCENTIVE Brands get Fans because of special offers

6. Front-end Features/Functionalities LIKE PRODUCT LIKE FAN PAGE LIKES FACEBOOK STORE PRODUCT ON NEWS FEED AFTER PURCHASE FAN PAGE ON NEWS FEED PRODUCT ON NEWS FEED BEFORE PURCHASE SHARES TWITTER GROUP MEMBERS SOCIAL SITES EMAIL WRITE 3RD PARTY PROVIDED REVIEWS PRODUCT DETAILS PICTURES ZOOM/ ROTATE SOCIAL GRAPH RECCOMENDATIONS FRIENDS Sharing sells more products

7. Back-end Features/Functionalities INVENTORY FEEDS CHECKOUT/ PAYMENTS FACEBOOK STORE CMS REPORTING ANALYTICS Reduce manual processes from Facebook store

8. Useful Fan Page Apps Marketing apps complement Facebook stores Social Badging Social Reviews Photos Videos Sweepstakes Polls Contests Documents Data Feeds Twitter Feed Youtube Feed 3rd party Reviews Subscribe to SMS Donate Maps Quiz Fans that ‘Like’ a brand are more likely to buy

9. Measuring ROI Facebook lowers your customer acquisition cost Social Commerce Generates Revenue & ROI is Measureable Sales New Fans Fan Page Referrals Product Referrals Fan Page Visits Visitors converted to Fans Referrals to your Web store/Web site Facebook commerce ROI is measureable

10. Top Retailers Sell on Facebook Your fans will expect you to sell on Facebook

11. Facebook Store Vendors There are more 50 vendors selling solutions Finding the right solution is time consuming Typically ‘you get what you pay for’ Most solutions don’t have any ‘back-end’ capabilities Most solutions wont grow with your organization Many vendors are unproven Most solutions will not integrate with your mobile strategy Most solutions require manual product inventory uploading Most vendors do help you to optimize your store once it is launched Finding the best Facebook store solution can be difficult The leading online directory software solution

12. Common Questions: Find the answers you’re looking for and get started Will this negatively affect my ecommerce store? Will I see a positive return on investment? Has this proven to be effective? Should I use alternative solutions instead? How can I overcome resource constraints? How can I overcome system constraints? Where can I find an internal champion? How much will it cost and how long will it take? Get started selling on Facebook today

13. Contact Me Steven Hall Facebook Store Expert & Advisor Steve@FacebookStoreFinder.com www.Facebook.com/Fbdeals www.Twitter.com/facebookstores www.Linkedin.com/in/stevenbhall Phone: 978-530-8866 The leading Facebook commerce solutions