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163 - Customer Centric Product Management - How To Be Awesome

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ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.

Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.

www.ProductCampBoston.org

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163 - Customer Centric Product Management - How To Be Awesome

  1. 1. Session #163 Customer Centric Product Management: How to Be Awesome
  2. 2. I Am Not A Product Manager...
  3. 3. Who Is Here Today?
  4. 4. Engaging with actual customers outside of a sales, support, or formal market research studies to discuss our product is a requirement at my company as a product manager and something I do at least once a week on average. 5 - Strongly agree 4 - Somewhat agree 3 - Neither agree nor disagree 2 - Somewhat disagree 1 - Strongly disagree Scorecard Question 1 of 5
  5. 5. 5 - Strongly agree 4 - Somewhat agree 3 - Neither agree nor disagree 2 - Somewhat disagree 1 - Strongly disagree Scorecard Question 2 of 5 It’s easy for me to quickly find customers who fit our personas or target market, to engage in meaningful, value adding discussions about our product.
  6. 6. 5 - Strongly agree 4 - Somewhat agree 3 - Neither agree nor disagree 2 - Somewhat disagree 1 - Strongly disagree Scorecard Question 3 of 5 We regularly engage in observation of how customers use our products, in addition to interviews or written feedback.
  7. 7. 5 - Strongly agree 4 - Somewhat agree 3 - Neither agree nor disagree 2 - Somewhat disagree 1 - Strongly disagree Scorecard Question 4 of 5 Customer insights are easily accessed across critical functional areas, and are regularly disseminated and discussed throughout the organization.
  8. 8. 5 - Strongly agree 4 - Somewhat agree 3 - Neither agree nor disagree 2 - Somewhat disagree 1 - Strongly disagree Scorecard Question 5 of 5 When we commission product-related market research, it is typically to confirm and refine our ideas as opposed to explore for new ideas.
  9. 9. How’d Ya Do? 23+ Superstar 20 - 23 Well above average 17 - 20 Good 13 - 17 - Average (50% seem to score in here) 12 or less - Not so good...
  10. 10. Please Copy This Down
  11. 11. Problem Expert
  12. 12. Yup. You’re Going To Have To Talk To People
  13. 13. Fast Access To Customers Is Key
  14. 14. Adaptations & Work-Arounds Are Gold
  15. 15. Video: Unmatched for Motivating Action
  16. 16. Technology Will Take Your Job!
  17. 17. Prepare to Be Awesome
  18. 18. Mitch Solomon President mitch@thirdsliceresearch.com 508-654-6700

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