Facebook Store Vendor Selection<br />Prepared by Steve Hall<br />Connect online shoppers to your Facebook store <br />
Facebook Stores:  What to Consider<br />Store Types<br />Product/Transaction Types<br />Incentive/Marketing Types<br />Fro...
Types of Facebook Stores<br />Facebook store solutions can vary widely<br />1. FULL STORE <br />1. TAB STORE <br />FACEBOO...
Product/Transaction Types<br />SPORTS<br />MUSIC<br />RETAIL PRODUCTS<br />TV/ MOVIES<br />SPECIALTY<br />TRAVEL<br />AIRL...
Incentive/Marketing Types<br />FREE OFFERS<br />FLASH DEALS<br />COUPONS<br />SPECIALS<br />SALES<br />FAN DISCOUNT<br />E...
Front-end Features/Functionalities<br />LIKE PRODUCT<br />LIKE FAN PAGE<br />LIKES<br />FACEBOOK<br />STORE<br />PRODUCT O...
Back-end Features/Functionalities<br />INVENTORY FEEDS<br />CHECKOUT/ PAYMENTS<br />FACEBOOK<br />STORE<br />CMS<br />REPO...
Useful Fan Page Apps<br />Marketing apps complement Facebook stores<br />Social Badging<br />Social Reviews<br />Photos<br...
Measuring  ROI<br />Facebook lowers your customer acquisition cost<br />Social Commerce Generates Revenue & ROI is Measure...
Top Retailers Sell on Facebook<br />Your  fans will expect you to sell on Facebook<br />
Facebook Store Vendors<br />There are more 50 vendors selling solutions<br />Finding the right solution is time consuming<...
Common Questions:<br />Find the answers you’re looking for and get started<br />Will this negatively affect my ecommerce s...
Contact Me<br />Steven Hall<br />Facebook Store Expert & Advisor<br />Steve@FacebookStoreFinder.com<br />www.Facebook.com/...
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Facebook Commerce - What You Need to Know to Sell Product on Facebook - Steven Hall at ProductCamp Boston, April 2011

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ProductCamp Boston, April 2011
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Selling on Facebook. According to the media 2011 is the year that Facebook Commerce and Facebook Stores take off. Some estimates call for over 1 Billion dollars in sales this year.Over 40 different vendors offer hosted 'Facebook Storefronts'. Which one is right for you? How do you decide? What are the considerations? What features are most important?Once you have a store on Facebook, whats next? What are best practices? What are the 10 most important steps you can take to sell your products? How does this tie in with your overall social commerce strategy?There are over 10,000 stores available to shop on within Facebook. Most people can name even one store - why?Product marketing and sales on Facebook is the next big thing?
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Steven Hall have over 15 years e-commerce product management and marketing experience in web based financial services and travel.Today Steve is an industry expert on Facebook commerce. Steve provides market analysis, competitive analysis and feature/functionality analysis to vendors, merchants and those looking to sell and market to Facebook users and allow purchases without having to leave Facebook.

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Facebook Commerce - What You Need to Know to Sell Product on Facebook - Steven Hall at ProductCamp Boston, April 2011

  1. 1. Facebook Store Vendor Selection<br />Prepared by Steve Hall<br />Connect online shoppers to your Facebook store <br />
  2. 2. Facebook Stores: What to Consider<br />Store Types<br />Product/Transaction Types<br />Incentive/Marketing Types<br />Front-end Features/Functionalities<br />Back-end Features/Functionalities<br />Facebook storefronts technology is sold by over 50 vendors. Facebook itself does NOT sell a store solution.<br />Connect Facebook Fans with Online Shopping<br />
  3. 3. Types of Facebook Stores<br />Facebook store solutions can vary widely<br />1. FULL STORE <br />1. TAB STORE <br />FACEBOOK<br />STORE<br />TYPES<br />2. NEWS FEED STORE <br />2. FAN STORE (Mini) <br />3. FAUX STORE (Display only)<br />3. SHAREABLE STORE <br />4. AFFILIATE STORE <br />5. MALLSTORE <br />
  4. 4. Product/Transaction Types<br />SPORTS<br />MUSIC<br />RETAIL PRODUCTS<br />TV/ MOVIES<br />SPECIALTY<br />TRAVEL<br />AIRLINE<br />HOTEL<br />CAR<br />FACEBOOK<br />STORE<br />EVENT TICKETS<br />MOVIES<br />WATCH MOVIES<br />VIRTUAL GOODS<br />GAMES<br />APPS<br />MUSIC<br />
  5. 5. Incentive/Marketing Types<br />FREE OFFERS<br />FLASH DEALS<br />COUPONS<br />SPECIALS<br />SALES<br />FAN DISCOUNT<br />EARLY ACCESS<br />FAN ONLY OFFERS<br />FACEBOOK<br />STORE<br />ACCESS<br />LIMITED TIME OFFER<br />SELLECT PROD. SET<br />CROWD SAVER/VOTE<br />GROUP BUY/<br />COUPON<br />GROUPS<br />REFERRAL<br />INCENTIVE<br />Brands get Fans because of special offers<br />
  6. 6. Front-end Features/Functionalities<br />LIKE PRODUCT<br />LIKE FAN PAGE<br />LIKES<br />FACEBOOK<br />STORE<br />PRODUCT ON NEWS FEED AFTER PURCHASE<br />FAN PAGE ON NEWS FEED<br />PRODUCT ON NEWS FEED BEFORE PURCHASE<br />SHARES<br />TWITTER<br />GROUP MEMBERS<br />SOCIAL SITES<br />EMAIL<br />WRITE<br />3RD PARTY<br />PROVIDED<br />REVIEWS<br />PRODUCT<br />DETAILS<br />PICTURES<br />ZOOM/ ROTATE<br />SOCIAL GRAPH<br />RECCOMENDATIONS<br />FRIENDS<br />Sharing sells more products<br />
  7. 7. Back-end Features/Functionalities<br />INVENTORY FEEDS<br />CHECKOUT/ PAYMENTS<br />FACEBOOK<br />STORE<br />CMS<br />REPORTING<br />ANALYTICS<br />Reduce manual processes from Facebook store<br />
  8. 8. Useful Fan Page Apps<br />Marketing apps complement Facebook stores<br />Social Badging<br />Social Reviews<br />Photos<br />Videos<br />Sweepstakes<br />Polls<br />Contests<br />Documents<br />Data Feeds<br />Twitter Feed<br />Youtube Feed<br />3rd party Reviews<br />Subscribe to SMS<br />Donate<br />Maps<br />Quiz<br />Fans that ‘Like’ a brand are more likely to buy<br />
  9. 9. Measuring ROI<br />Facebook lowers your customer acquisition cost<br />Social Commerce Generates Revenue & ROI is Measureable<br />Sales<br />New Fans<br />Fan Page Referrals<br />Product Referrals<br />Fan Page Visits<br />Visitors converted to Fans<br />Referrals to your Web store/Web site<br />Facebook commerce ROI is measureable<br />
  10. 10. Top Retailers Sell on Facebook<br />Your fans will expect you to sell on Facebook<br />
  11. 11. Facebook Store Vendors<br />There are more 50 vendors selling solutions<br />Finding the right solution is time consuming<br />Typically ‘you get what you pay for’<br />Most solutions don’t have any ‘back-end’ capabilities<br />Most solutions wont grow with your organization<br />Many vendors are unproven <br />Most solutions will not integrate with your mobile strategy<br />Most solutions require manual product inventory uploading<br />Most vendors do help you to optimize your store once it is launched<br />Finding the best Facebook store solution can be difficult<br />The leading online directory software solution<br />
  12. 12. Common Questions:<br />Find the answers you’re looking for and get started<br />Will this negatively affect my ecommerce store?<br />Will I see a positive return on investment?<br />Has this proven to be effective?<br />Should I use alternative solutions instead?<br />How can I overcome resource constraints?<br />How can I overcome system constraints?<br />Where can I find an internal champion?<br />How much will it cost and how long will it take?<br />Get started selling on Facebook today<br />
  13. 13. Contact Me<br />Steven Hall<br />Facebook Store Expert & Advisor<br />Steve@FacebookStoreFinder.com<br />www.Facebook.com/Fbdeals<br />www.Twitter.com/facebookstores<br />www.Linkedin.com/in/stevenbhall<br />Phone: 978-530-8866<br />The leading Facebook commerce solutions<br />

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