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2009 MOST Social Media Presentation
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2009 MOST Social Media Presentation

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Short presentation on Social Media and Home Care

Short presentation on Social Media and Home Care

Published in: Business

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Transcript

  • 1. Social Media
    Using Social Media to Market Home Care
  • 2. Social Media is not a Fad!
    Research shows that the fastest growing segment of Social Media is the 55 to 65 female crowd.
    It will only continue to grow.
  • 3. Video
    www.youtube.com/watch?v=sIFYPQjYhv8
  • 4. It’s no longer about shouting
  • 5. It’s about building and maintaining relationships
  • 6. Social Media is onlya piece of the puzzle
    Social Media should only be a part of your marketing strategy.
    Face to face networking
    Web site
    Print media
    Direct mail
    Events
    Community involvement
  • 7. Where does Social Media fit in?It’s Amazingly Intimate
  • 8. Is Your Web Site…
    A static brochure?
    Lost in the vast Internet?
    Drawing no traffic?
    Generating no business?
  • 9. Social Media…
    Brings your Web site to life
    Helps connect all the dots
    Forces people to your Web site
    Reaches more people
  • 10. What is Facebook?
    A social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.
    Facebook Fan Page is a must have (takencareofparents)
    **from a Newbie’s guide to Twitter – news.cnet.com/newbies-guide-to-facebook/
  • 11. What is Twitter?
    Twitter is an online service that enables you to broadcast short messages to your friends or “followers”. (140 characters or less)
    Twitter is designed to work on a mobile phone as well as on a computer.
    Twitter is free but you have to help people.
    **news.cnet.com/newbies-guide-to-facebook/
  • 12. Tweets I follow
    NPR.com
    Alzheimersread
    Life_Part2
    CareBuzz
    Drudge-Report
    AgingPro
    RVTravel
  • 13. Why a Blog is Important
    People buy from people they know and trust
    The public gets to know you
    You show them your expertise
    You touch them at least weekly
    It links back to your site
    You link to other sites
  • 14. Blogs to Follow
    MerrilyOrsini.com
    Graceandlaughter.com (up by 10/26)
    Mashable.com
    There are thousands of blogs of varying interests… travel, diet, gadgets, twitter usage, music…Find something in common with your audience.
  • 15. Customers and Information
    Customers, both current and potential, are thirsty for information.
    Make your social network the place to go for information.
    People do business with those they trust.
  • 16. The MOSTSMProgram is Interactive
    You have unlimited opportunities for Blogging within your MOSTSM resources: press releases, PowerPoints, Resource Sheets, etc.
    You don’t have to reinvent or think of ideas; they are given to you each month.
    Don’t forget to embed the blog with the resource sheets found on your Web site.
    Use bi-weekly Extra! for Tweet inspiration
  • 17. WHY should I care?
    Web site stats and search engine rankings
    Media outlets want to see your expertise
    Busy people want information anytime day or night
    Early positioning will reap benefits
    Not going away
  • 18. And Many More…
    YouTube
    LinkedIN
    MySpace
    Meetup
    stumbleUpon
    Flicker
    Yelp
    Slideshare
  • 19. Resources:
    A survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay
    The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko
    Social Media Marketing: An Hour a Day by Dave Evans
    www.mashable.com – the Social Media Guide