Short presentation on Social Media and Home Care

1. Social Media Using Social Media to Market Home Care

2. Social Media is not a Fad! Research shows that the fastest growing segment of Social Media is the 55 to 65 female crowd. It will only continue to grow.

3. Video www.youtube.com/watch?v=sIFYPQjYhv8

4. It’s no longer about shouting

5. It’s about building and maintaining relationships

6. Social Media is onlya piece of the puzzle Social Media should only be a part of your marketing strategy. Face to face networking Web site Print media Direct mail Events Community involvement

7. Where does Social Media fit in?It’s Amazingly Intimate

8. Is Your Web Site… A static brochure? Lost in the vast Internet? Drawing no traffic? Generating no business?

9. Social Media… Brings your Web site to life Helps connect all the dots Forces people to your Web site Reaches more people

10. What is Facebook? A social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds. Facebook Fan Page is a must have (takencareofparents) **from a Newbie’s guide to Twitter – news.cnet.com/newbies-guide-to-facebook/

11. What is Twitter? Twitter is an online service that enables you to broadcast short messages to your friends or “followers”. (140 characters or less) Twitter is designed to work on a mobile phone as well as on a computer. Twitter is free but you have to help people. **news.cnet.com/newbies-guide-to-facebook/

12. Tweets I follow NPR.com Alzheimersread Life_Part2 CareBuzz Drudge-Report AgingPro RVTravel

13. Why a Blog is Important People buy from people they know and trust The public gets to know you You show them your expertise You touch them at least weekly It links back to your site You link to other sites

14. Blogs to Follow MerrilyOrsini.com Graceandlaughter.com (up by 10/26) Mashable.com There are thousands of blogs of varying interests… travel, diet, gadgets, twitter usage, music…Find something in common with your audience.

15. Customers and Information Customers, both current and potential, are thirsty for information. Make your social network the place to go for information. People do business with those they trust.

16. The MOSTSMProgram is Interactive You have unlimited opportunities for Blogging within your MOSTSM resources: press releases, PowerPoints, Resource Sheets, etc. You don’t have to reinvent or think of ideas; they are given to you each month. Don’t forget to embed the blog with the resource sheets found on your Web site. Use bi-weekly Extra! for Tweet inspiration

17. WHY should I care? Web site stats and search engine rankings Media outlets want to see your expertise Busy people want information anytime day or night Early positioning will reap benefits Not going away

18. And Many More… YouTube LinkedIN MySpace Meetup stumbleUpon Flicker Yelp Slideshare

19. Resources: A survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko Social Media Marketing: An Hour a Day by Dave Evans www.mashable.com – the Social Media Guide