2009 MOST Social Media Presentation

Social Media
Using Social Media to Market Home Care

Social Media is not a Fad!
Research shows that the fastest growing segment of Social Media is the 55 to 65 female crowd.
It will only continue to grow.

Video
www.youtube.com/watch?v=sIFYPQjYhv8

It’s no longer about shouting

It’s about building and maintaining relationships

Social Media is onlya piece of the puzzle
Social Media should only be a part of your marketing strategy.
Face to face networking
Web site
Print media
Direct mail
Events
Community involvement

Where does Social Media fit in?It’s Amazingly Intimate

Is Your Web Site…
A static brochure?
Lost in the vast Internet?
Drawing no traffic?
Generating no business?

Social Media…
Brings your Web site to life
Helps connect all the dots
Forces people to your Web site
Reaches more people

What is Facebook?
A social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.
Facebook Fan Page is a must have (takencareofparents)
**from a Newbie’s guide to Twitter – news.cnet.com/newbies-guide-to-facebook/

What is Twitter?
Twitter is an online service that enables you to broadcast short messages to your friends or “followers”. (140 characters or less)
Twitter is designed to work on a mobile phone as well as on a computer.
Twitter is free but you have to help people.
**news.cnet.com/newbies-guide-to-facebook/

Tweets I follow
NPR.com
Alzheimersread
Life_Part2
CareBuzz
Drudge-Report
AgingPro
RVTravel

Why a Blog is Important
People buy from people they know and trust
The public gets to know you
You show them your expertise
You touch them at least weekly
It links back to your site
You link to other sites

Blogs to Follow
MerrilyOrsini.com
Graceandlaughter.com (up by 10/26)
Mashable.com
There are thousands of blogs of varying interests… travel, diet, gadgets, twitter usage, music…Find something in common with your audience.

Customers and Information
Customers, both current and potential, are thirsty for information.
Make your social network the place to go for information.
People do business with those they trust.

The MOSTSMProgram is Interactive
You have unlimited opportunities for Blogging within your MOSTSM resources: press releases, PowerPoints, Resource Sheets, etc.
You don’t have to reinvent or think of ideas; they are given to you each month.
Don’t forget to embed the blog with the resource sheets found on your Web site.
Use bi-weekly Extra! for Tweet inspiration

WHY should I care?
Web site stats and search engine rankings
Media outlets want to see your expertise
Busy people want information anytime day or night
Early positioning will reap benefits
Not going away

And Many More…
YouTube
LinkedIN
MySpace
Meetup
stumbleUpon
Flicker
Yelp
Slideshare

Resources:
A survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay
The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko
Social Media Marketing: An Hour a Day by Dave Evans
www.mashable.com – the Social Media Guide

2009 MOST Social Media Presentation

by Samantha Young

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2009 MOST Social Media Presentation Presentation Transcript