2009 MOST Social Media Presentation

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Short presentation on Social Media and Home Care

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2009 MOST Social Media Presentation

  1. 1. Social Media <br />Using Social Media to Market Home Care<br />
  2. 2. Social Media is not a Fad!<br />Research shows that the fastest growing segment of Social Media is the 55 to 65 female crowd.<br />It will only continue to grow.<br />
  3. 3. Video<br />www.youtube.com/watch?v=sIFYPQjYhv8<br />
  4. 4. It’s no longer about shouting<br />
  5. 5. It’s about building and maintaining relationships<br />
  6. 6. Social Media is onlya piece of the puzzle<br />Social Media should only be a part of your marketing strategy.<br />Face to face networking<br />Web site<br />Print media<br />Direct mail<br />Events<br />Community involvement<br />
  7. 7. Where does Social Media fit in?It’s Amazingly Intimate<br />
  8. 8. Is Your Web Site…<br />A static brochure?<br />Lost in the vast Internet?<br />Drawing no traffic?<br />Generating no business?<br />
  9. 9. Social Media…<br />Brings your Web site to life<br />Helps connect all the dots<br />Forces people to your Web site<br />Reaches more people<br />
  10. 10. What is Facebook?<br />A social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.<br />Facebook Fan Page is a must have (takencareofparents)<br />**from a Newbie’s guide to Twitter – news.cnet.com/newbies-guide-to-facebook/<br />
  11. 11. What is Twitter?<br />Twitter is an online service that enables you to broadcast short messages to your friends or “followers”. (140 characters or less)<br />Twitter is designed to work on a mobile phone as well as on a computer.<br />Twitter is free but you have to help people.<br />**news.cnet.com/newbies-guide-to-facebook/<br />
  12. 12. Tweets I follow<br />NPR.com<br />Alzheimersread<br />Life_Part2<br />CareBuzz<br />Drudge-Report<br />AgingPro<br />RVTravel<br />
  13. 13. Why a Blog is Important<br />People buy from people they know and trust<br />The public gets to know you<br />You show them your expertise<br />You touch them at least weekly<br />It links back to your site<br />You link to other sites<br />
  14. 14. Blogs to Follow<br />MerrilyOrsini.com<br />Graceandlaughter.com (up by 10/26)<br />Mashable.com <br />There are thousands of blogs of varying interests… travel, diet, gadgets, twitter usage, music…Find something in common with your audience.<br />
  15. 15. Customers and Information<br />Customers, both current and potential, are thirsty for information.<br />Make your social network the place to go for information.<br />People do business with those they trust.<br />
  16. 16. The MOSTSMProgram is Interactive<br />You have unlimited opportunities for Blogging within your MOSTSM resources: press releases, PowerPoints, Resource Sheets, etc.<br />You don’t have to reinvent or think of ideas; they are given to you each month.<br />Don’t forget to embed the blog with the resource sheets found on your Web site.<br />Use bi-weekly Extra! for Tweet inspiration<br />
  17. 17. WHY should I care?<br />Web site stats and search engine rankings<br />Media outlets want to see your expertise<br />Busy people want information anytime day or night<br />Early positioning will reap benefits <br />Not going away<br />
  18. 18. And Many More…<br />YouTube<br />LinkedIN<br />MySpace<br />Meetup<br />stumbleUpon<br />Flicker<br />Yelp<br />Slideshare<br />
  19. 19. Resources:<br />A survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay<br />The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko<br />Social Media Marketing: An Hour a Day by Dave Evans<br />www.mashable.com – the Social Media Guide<br />

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