1. buzzd
january 2010

2. about buzzd
buzzd (“your city, real time”) is the
award-winning, real-time social city
guide for your mobile device.
 Delivers up-to-the-minute reviews and
ratings from friends, buzzd members, and
other real-time content from twitter, gowalla,
foursquare, loopt, brightkite, etc.
 Aggregates static content feeds from zagat,
flavorpill, citysearch, metromix, upcoming,
and many more
 Real-time activity drives users to view and
act upon local inventory
 Featured by Apple, BlackBerry & Android, as
high as #2 top overall app for BlackBerry
and #64 top free app for Apple, featured free
app for Android on Verizon VCAST

3. buzzd products
Android, BlackBerry, iPhone, mobile and wired web

4. competitive landscape (LBS)
company founded raised VCs UU/mo 09 est rev
8/07 $26mm DFJ, NEA 1mm $750k-1mm
1/08 $3.2mm BBPF, QCV, 500k $500k
Monitor,
Greycroft
1/09 $1.35mm USV 300k $50k
8/07 $10mm Greylock, 100k N/A
Shasta
1/05 $14mm Sequoia, 1.2mm $500k-750k
NEA
7/08 $15mm KPCB, 250k N/A
Bezos,
Trilogy

5. key strengths
 Sentiment stream aggregation and contextual indexing
(e.g. “buzzdmeter”)
 Content management (venue/event databases + UGC)
 Rapid mobile application development & distribution
(BlackBerry, Apple, Android, Nokia, AT&T, Boost/Sprint,
Cricket, metroPCS, T-mobile, USCellular, Verizon)
 Monetization through targeted display & local CPC
advertising
 $500k in 2009 with run rate of $100k in Jan 2010, est
2010 revenue > $2mm
 Marketing (mobile/fixed web SEO, SEM)

6. buzzd partners
content
operators
strategic

7. team
 Kevin Bradshaw / CEO  Board Directors :
 15 yrs digital/mobile content  Nihal, Kevin
experience including i-play (Digital  Fern Mandelbaum (Monitor
Bridges), PlayPhone, LimeWire Ventures)
 Raised > $100MM VC  Jean-David Begin (BlackBerry
 Nihal Mehta / President, Partners Fund)
Chairman  Board Observers:
 12 yrs, 3 startups in mobile  Patrick Eggen (Qualcomm
 Founder/CEO ipsh! (2001) sold to Ventures)
Omnicom Group (NYSE: OMC)  Ian Sigalow (Greycroft Partners)
 Deepen Shah / CTO
 Founder eztxtmsg (2002) sold to
ipsh!
 Architect of revolutionary real-time
client/server platform

8. buzzd metrics
500k+ total installs, 500k+ UU/month in Jan 2010
Uniques Downloads Revenues
500.0
500K
450K
400K
350K
300K
269.7 269.7
250K 236.4
193.0 193.8
200K
143.9 138.8 144.1
150K
126.2 125.4
110.3
$100.0
100K
77.3
$62.6 56.2 $60.9
$48.7 $46.2 45.0
50K 36.7 $39.8 $35.9
31.1 $24.2
21.9 $16.3
May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10

9. recent v2.0 product launches (dec 09)
Buzzd Brings Its Social City Guide To Android (12/23/09)
“The app‟s „buzzdmeter‟ gives you a real-time measure of activity at popular bars,
restaurants and nightclubs in your city, users can see the places with the most real-time
activity (the buzz) in their city…”
Twitter's Mixer Labs Buy Puts LBS in the Spotlight (12/24/09)
“With buzzd, you can track what other users are saying about a particular place on
Twitter to get a feel for the hottest places in your area on any given night.”
Android This Week: Google’s Phone Gets Buzz (12/26/09)
“…lots of people welcomed the Android version of Buzzd, the social city and nightlife
mobile app. It culls data from Twitter and shows graphical views of which locations in
a given area are being talked about.”

10. product roadmap 2010-2012
 2010 Q1 Complete buzzd 2.x
 2010 Q2 Prototype buzzd 3.x (application network/framework)
 2010 H2 Begin release of components of buzzd 3.x,
 2011 Prototype new applications, begin rollout (+3 apps in 2011)
 2012 Complete rollout of new applications (+4 Apps in 2012)