buzzd
january 2010
about buzzd

 buzzd (“your city, real time”) is the
 award-winning, real-time social city
 guide for your mobile device.

...
buzzd products
Android, BlackBerry, iPhone, mobile and wired web
competitive landscape (LBS)

 company   founded    raised       VCs      UU/mo    09 est rev

           8/07      $26mm  ...
key strengths

  Sentiment stream aggregation and contextual indexing
   (e.g. “buzzdmeter”)
  Content management (venue...
buzzd partners


content




operators



strategic
team

 Kevin Bradshaw / CEO                        Board Directors :
     15 yrs digital/mobile content               ...
buzzd metrics
500k+ total installs, 500k+ UU/month in Jan 2010

                                                          ...
recent v2.0 product launches (dec 09)


Buzzd Brings Its Social City Guide To Android (12/23/09)
 “The app‟s „buzzdmeter‟ ...
product roadmap 2010-2012

  2010 Q1 Complete buzzd 2.x

  2010 Q2 Prototype buzzd 3.x (application network/framework)

...
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Buzzd - PluggedIn NYC011210

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Buzzd - PluggedIn NYC011210

  1. 1. buzzd january 2010
  2. 2. about buzzd buzzd (“your city, real time”) is the award-winning, real-time social city guide for your mobile device.  Delivers up-to-the-minute reviews and ratings from friends, buzzd members, and other real-time content from twitter, gowalla, foursquare, loopt, brightkite, etc.  Aggregates static content feeds from zagat, flavorpill, citysearch, metromix, upcoming, and many more  Real-time activity drives users to view and act upon local inventory  Featured by Apple, BlackBerry & Android, as high as #2 top overall app for BlackBerry and #64 top free app for Apple, featured free app for Android on Verizon VCAST
  3. 3. buzzd products Android, BlackBerry, iPhone, mobile and wired web
  4. 4. competitive landscape (LBS) company founded raised VCs UU/mo 09 est rev 8/07 $26mm DFJ, NEA 1mm $750k-1mm 1/08 $3.2mm BBPF, QCV, 500k $500k Monitor, Greycroft 1/09 $1.35mm USV 300k $50k 8/07 $10mm Greylock, 100k N/A Shasta 1/05 $14mm Sequoia, 1.2mm $500k-750k NEA 7/08 $15mm KPCB, 250k N/A Bezos, Trilogy
  5. 5. key strengths  Sentiment stream aggregation and contextual indexing (e.g. “buzzdmeter”)  Content management (venue/event databases + UGC)  Rapid mobile application development & distribution (BlackBerry, Apple, Android, Nokia, AT&T, Boost/Sprint, Cricket, metroPCS, T-mobile, USCellular, Verizon)  Monetization through targeted display & local CPC advertising  $500k in 2009 with run rate of $100k in Jan 2010, est 2010 revenue > $2mm  Marketing (mobile/fixed web SEO, SEM)
  6. 6. buzzd partners content operators strategic
  7. 7. team  Kevin Bradshaw / CEO  Board Directors :  15 yrs digital/mobile content  Nihal, Kevin experience including i-play (Digital  Fern Mandelbaum (Monitor Bridges), PlayPhone, LimeWire Ventures)  Raised > $100MM VC  Jean-David Begin (BlackBerry  Nihal Mehta / President, Partners Fund) Chairman  Board Observers:  12 yrs, 3 startups in mobile  Patrick Eggen (Qualcomm  Founder/CEO ipsh! (2001) sold to Ventures) Omnicom Group (NYSE: OMC)  Ian Sigalow (Greycroft Partners)  Deepen Shah / CTO  Founder eztxtmsg (2002) sold to ipsh!  Architect of revolutionary real-time client/server platform
  8. 8. buzzd metrics 500k+ total installs, 500k+ UU/month in Jan 2010 Uniques Downloads Revenues 500.0 500K 450K 400K 350K 300K 269.7 269.7 250K 236.4 193.0 193.8 200K 143.9 138.8 144.1 150K 126.2 125.4 110.3 $100.0 100K 77.3 $62.6 56.2 $60.9 $48.7 $46.2 45.0 50K 36.7 $39.8 $35.9 31.1 $24.2 21.9 $16.3 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10
  9. 9. recent v2.0 product launches (dec 09) Buzzd Brings Its Social City Guide To Android (12/23/09) “The app‟s „buzzdmeter‟ gives you a real-time measure of activity at popular bars, restaurants and nightclubs in your city, users can see the places with the most real-time activity (the buzz) in their city…” Twitter's Mixer Labs Buy Puts LBS in the Spotlight (12/24/09) “With buzzd, you can track what other users are saying about a particular place on Twitter to get a feel for the hottest places in your area on any given night.” Android This Week: Google’s Phone Gets Buzz (12/26/09) “…lots of people welcomed the Android version of Buzzd, the social city and nightlife mobile app. It culls data from Twitter and shows graphical views of which locations in a given area are being talked about.”
  10. 10. product roadmap 2010-2012  2010 Q1 Complete buzzd 2.x  2010 Q2 Prototype buzzd 3.x (application network/framework)  2010 H2 Begin release of components of buzzd 3.x,  2011 Prototype new applications, begin rollout (+3 apps in 2011)  2012 Complete rollout of new applications (+4 Apps in 2012)
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