The copywriting checklist

387 views
294 views

Published on

The Copywriting Checklist. Let’s discover some tips and tricks about copywriting!

Published in: Business, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
387
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The copywriting checklist

  1. 1. Copywriting is…
  2. 2. NO
  3. 3. Copywriting is… The art of telling the right story, using the right words, to the right public.
  4. 4. Let’s discover some tips and tricks about copywriting!
  5. 5. Use an instant clarity headline Tell the readers in seconds what your product will do for them, not what it is When you write, think about the readers, not about the product.
  6. 6. Describe your readers’ current needs even better than they can do Captivate their attention, make them interested Invite them to learn more about your story!
  7. 7. Every product should get the client a benefit, not only a feature. Think of your solution, first, in terms of the benefits. Present the top 3 benefits and let your readers discover the rest.
  8. 8. Tie your product to trusted symbols and famous authorities. Put the biggest brands all over your marketing pages.
  9. 9. Show that there are people who use your product Show that there are people who found benefits in your work Let social proof blend into everything you do to make the sale.
  10. 10. Ask your readers what they think about your work. Using your customers words, prove that your product works. Spread testimonials out all over your website.
  11. 11. You have their attention, now put it to good use. Make your call to action the end result of what your readers want to do.
  12. 12. Offer guarantees that your product will work Say that you will refund the money if your product isn’t as it should be A good guarantee can sometimes sell the product alone with nothing else.
  13. 13. Learn about the market and compare your prices with others. Make your price seem like a bargain, in comparison with the benefits of your product.
  14. 14. Answer the questions that your readers would ask about your product. Use this to address distrust, acknowledge concerns and make your product easier to understand.
  15. 15. Copywriting is all about the story! Copywriting is all about the words! Copywriting is all about the right readers! Copywriting is all about making connections and maintaining them!
  16. 16. Thank you for the images lolbrary.com deviantart.com onlyhdwallpapers.com scififx.com mricons.com parrotsoftware.com gizmodo.co.uk theguardian.com themarketingspot.com dreamstime.com stiridebine.ro funsted.com ziare.com

×