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Creating experience by digital means: Game of Thrones marketing

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How digital innovation helps brand create experience for fans

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Creating experience by digital means: Game of Thrones marketing

  1. 1. PRESENTATION OBJECTIVE
  2. 2. How Game of Thrones marketing factory wins advertising - Case study -
  3. 3. the largestand most innovative marketing campaign in HBO Canada history O
  4. 4. Season 4launch: strategic mix of paid and in-house media Jon A rklay Senior Vice-President of Bell Media Agency for Brand, Creative a nd Marketing “ ”
  5. 5. “ ” DIGITAL CAMPAIGN
  6. 6. “ ” SOCIAL APPROACH
  7. 7. “ ” INTEGRATED CAMPAIGN
  8. 8. “ ” Bringdowntheking
  9. 9. Bringdowntheking “ ”
  10. 10. “ ” MUSIC IMMERSION
  11. 11. “ ” LIVE EXPERIENCE
  12. 12. CONCLUSION:
  13. 13. PHOTO CREDIT:

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