Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social campaigns 2014


Published on

Some bits of 2014's cool social campaigns

Published in: Social Media, Technology, Sports
  • Be the first to comment

  • Be the first to like this

Social campaigns 2014

  1. 1. ’s outstanding social campaigns
  2. 2. #Hibernot by Land Rover Central element: an online hub for winter trails, walks and activities in UK. Hibernot users created a personal set of activities, which were curated by Land Rover, in the form of images of their own outdoor adventures using the hashtag #Hibernot.
  3. 3. Communication media: social media – core traditional media – TV & cinema ads Results: 102,000 Facebook fans 77,000 Twitter followers
  4. 4. I am porter by Net-A-Porter The newly launched Net-A- Porter magazine created an iOS app called ‘I Am Porter’ which served as main digital promotion tool. Users were encouraged to take a photo of themselves/ upload their favorite one, add a cover title and …ta daaa! They became a cover star! Results: 2,800 mentions of the #IAMPORTER around the magazine’s launch, according to Topsy.
  5. 5. #LoveJu by Juventus <The worlds ‘first social-driven choreography’ where Juventus gave its global fans a chance to get involved in the pre-match rituals> For the game against Inter Milan on the 2nd of February, fans could submit their own choreography ideas through a Facebook app; the pattern they created was used by the stadium fans , with multi-coloured cards. *according to
  6. 6. Communication media: social media – core Results: 3,000 choreographies were submitted 13,500 tweets using the hashtag #LoveJu fans’ feeling of being app
  7. 7. Life-O-Graph by Pedigree Central element: a mobile application that allows users to upload images from their phone and then create a dublicate of the present, in order to compare how they changed over time.
  8. 8. Communication media: social media – core Results: unspecified
  9. 9. #UndressNewTwingo by Renault The new Twingo model from Renault had a special launch campaign: a teaser that slowly unveiled the new car on behalf of people’s tweets about it; the more they tweeted, the more information they got about the car. Users - influencers, their audience, the general public - were encouraged to tweet using the hashtag #UndressNewTwingo. Every 100 tweets brought a choreographed striptease number, performed around the Twingo by a professional dance troupe, along with a slow unveil of the new vehicle.
  10. 10. Communication media: social media Results: 45,000 visits on the website in the first hours after the campaign launch (without paid media) 100 blog posts about the campaign 4000 tweets during the 1.5 hour pre-reveal event
  11. 11. Urban Decay Pinterest competition The contest challenged people to to win tickets to the Coachella music festival in an uncoventional way. What you had to do: create a pinboard called ‘Electric Festival Style with UD’, pin the looks you would have worn at at the festuval. Follow Urban Decay on Pinterest and submit your email address .
  12. 12. Communication media: social media Results: 50,000 Pinterest followers
  13. 13. Info& Photos: