We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with accurate reporting in order to deliver significant results. We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals! Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!

1. WE ARE MEDIADONUTS
THE PROGRAMMATIC ADVERTISING AND TECHNOLOGY PLATFORM

2. Display! Mobile! Video! Social! SEA!

3. ü MediaDonuts is a programmatic advertising and technology platform that helps advertisers
achieve their performance and branding goals across digital media channels.
ü Through our technology stack we have access to over 50 Ad Exchanges that allow us to buy
digital media on an impression level across thousands of websites and digital channels such as
Display, Mobile, Video, Social and Search.
ü Because of our large inventory we can reach target groups fast and effectively using a large
range of targeting options ranging from contextual targeting to audience targeting or even
keyword targeting.
ü So whether you would like to target a particular user, relevant content or even a specific
position on one website, we can help you achieve that goal.
ü MediaDonuts collects large amounts of data from running your campaign which will be used to
make smarter buying decisions and optimize your campaign based on any KPI you might have,
whether it be Sales, Reach, Engagement, Traffic or App installs, our algorithm in combination
with our experienced ad operations team will optimize the campaign to achieve your targets.
We are MediaDonuts

4. We are MediaDonuts!
ü We are MediaDonuts, an international team of digital media experts with decades of combined
experiences in programmatic media buying and ad technology.
ü MediaDonuts has offices in 7 countries which are Belgium, The Netherlands, Germany, France,
India, The Philippines and Singapore. In every country we have a team of digital media
specialists who can help you draft the most sophisticated digital media strategy to help you
achieve your goals. Platform development and campaign management is done by our Ad Ops
team that are based in Antwerp and Mumbai.
ü So at MediaDonuts we combine local market knowledge with international renowned ad
technology and expertise.
!

5. Client References

6. Display! Mobile! Video! Social! SEA!

7. Large range of Inventory Sources
45 billion monthly display impressions in India
Many more….

8. Sophisticated Optimization Tools

9. Sophisticated Optimization Tools
No matter what your campaign objectives are, our platform will use large amounts of campaign and
user data in order to optimize it towards your goals.
• Concerning:
ü Sales
ü Leads
ü Traffic
ü Reach
ü Viewability
ü …

10. Parameters that among others are taken into account are:
Each Parameter can be set manually if requested by the client!
Hour Day of
the
week
Channel Website Browser
Location Devices Ad Size Operating
System
Internet
Speed
Sophisticated Optimization Tools

11. Cost Models
MediaDonuts offers its clients the possibility to buy campaigns at a fixed CPC price which
means you know exactly how many clicks you will get for the budget at hand. This model is
especially interesting when you’re goal is to drive traffic or any other performance objective. !
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!
You pay a fixed price per 1.000 impressions so you know exactly how many times you’re ad will
be displayed for you’re available budget. Especially when you’re campaign objective is to
generate reach and awareness for you brand than this is the way to go. !
1. CPM
2. CPC

12. Advertisers who have a clear performance objective such as driving sales or leads
online, can benefit from a Cost Per Acquisition model where the client only pays when an
actual sale or lead is generated through the campaign. This model is only offered after an
initial campaign on CPM or CPC.!
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!!
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Advertisers that commit to long term campaigns and a minimum yearly budget of USD
100,000.- are offered the possibility to work on a cost + fee model where MediaDonuts
gives complete insights in all media spend through an online dashboard which is custom
made for each client. MediaDonuts will charge a fixed management fee which is calculated
based on media spend. !
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!
3. CPA
4. Cost + Fee
Cost Models

13. CPM
!
!
CPA Cost + FeeCPC
ü Guaranteed
Volume!
ü Reach!
ü Awareness!
!
!
ü Guaranteed #
clicks!
ü Traffic!
ü Performance!
!
!
ü Guaranteed
budget delivery!
ü Dashboard!
ü Complete insights
campaign
analytics!
ü Complete insights
in cost!
!
!
ü Fixed Price!
ü Mutual Agreed!
ü 1st Pase CPC
or CPM!
!
!
Cost Models

14. Programmatic Direct Deals
Local and international publishers
Next to the large amount of inventory that MediaDonuts can access through the open market place, we have also set up
deals directly with local and international publishers.
Through these programmatic direct deals within the MediaDonuts platform, we can access inventory that is not
necessarily available through the open market place.
There are 3 levels of Programmatic Direct Deals:
1. Automated Guaranteed
Advertisers can bring their own non programmatic deals with certain publishers which can be made programmatic
by MediaDonuts. This will allow us to collect campaign and user data that can be reported back and/or used for
optimization of more performance driven campaigns.
2. Unreserved Fixed Rate
These are advertiser specific deals made either by the client or MediaDonuts with publishers which allow us to
cherry pick those impressions that based on data are interesting, at a guaranteed fixed CPM which has been
agreed on beforehand with the publisher.
3. Private Auction
These are deals made by MediaDonuts with a large range of publishers that allow us to buy specific inventory for
multiple advertisers at an agreed floor price. Effective CPM’s can be higher than the floor price since multiple
buyers might have access to this private auction, so there will still be a bidding process.

15. Contextual Targeting
ü Travel!
ü Technology!
ü Sports!
ü Science!
ü Relationships!
ü Pets!
ü Personal Finance!
ü Parenting & Kids!
ü News!
ü Negative Category!
ü Home & Garden!
ü Health!
ü Food & Beverage!
ü Fashion & Style!
ü Environment!
ü Education!
ü Business!
ü Automotive!
ü Arts & Entertainment!
ü …
Peer39 processes 70 billion webpages every day and categories its content into different
categories and sub categories which can be targeted in order to ensure your ads are contextually
relevant.
On the other hand Peer39 is used by MediaDonuts to ensure additional brand safety and can also
be used to exclude certain content from your campaigns.
Peer 39 Top Categories!

16. Keyword Targeting
MediaDonuts has integrated Grapeshot which
allows us to built keyword segments with relevant
keywords for your campaigns.
After 48 hours we will be able to start targeting
webpages where your keywords are appearing on.
This way we can achieve the precision that is widely
understood in Search Marketing, enabling instant
targeting of trending topics, competitor conquesting,
keyword blacklisting, and more

17. Audience Targeting
!
• Audience targeting is a crucial element within programmatic advertising because building the
right audience segments based on 1st party and/or 3rd party data will have a significant impact
on campaign performance. !
• 1st Party Data: !
First Party Data is king! It is data that is collected from behaviours, actions or interests
demonstrated across your website(s). So this data is collected from your own audience
and customers and is generally the most valuable data because of it’s quality.
MediaDonuts will help built relevant segments of these audiences in order to set-up
remarketing or other programmatic campaigns. !
!
• Pixel Implementation: !
In order to collect this valuable 1st party data, the advertiser needs to implement pixels
which are small pieces of javascript code (such as the one below) in the source code of their
website. !
!
<script language='JavaScript1.1' src='//pixel.mathtag.com/event/js?
mt_id=834605&mt_adid=148710&v1=&v2=&v3=&s1=&s2=&s3='></script>!
!
*Please refer to the pixel deployment guide for further information. !
!

18. Audience Remarketing
!
Remarketing is a very effective way to monetize your audience because potential customers don’t
always buy or generate a lead from their first visit. Therefore staying top of mind in their buying
process by reaching them again is a crucial effort in your marketing strategy. Thanks to our large
inventory we’re able to find your audience on any site and serve them a relevant ad. !
Static Remarketing:!
If you have a limited number of products or services you offer online, static remarketing
allows you to reach your audience again with standard banners. Often different ad sets are
created for different audience segments so you can show the right message to a user based
on their behaviour on your website. !
!
Dynamic Remarketing:!
When you have a large range of products that your offer online, dynamic remarketing can be
a very effective way to reach your audience with personalized banners based on their
interests and purchase intent. !
!

19. Audience Dynamic Remarketing
MediaDonuts has an in-house team that can built your dynamic creatives and assist with the entire
setup. !
*Please refer to our guidelines for further information.

20. Audience Targeting
3rd: Party Data
MediaDonuts has integrated over 30 data providers of which the following our leaders in
India: !
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!
These data providers allow us to buy cookie pools of users based on among others the
following parameters:!
!
!
!Demographic Income
Purchase intent
Household
Credit Card usage Interest

21. Brand Safety
Standard:
Peer39 evaluates each page to identify objectionable
content like drugs, gambling, and mature in order to
ensure a safe environment for your brand.
Industry:
We identify content negative to particular industries. Are
you an airline? Stay away from articles about plane
crashes. Are you a pharmaceutical? Stay away from
articles about animal testing.
Events:
Bad things happen. Use event-based targeting to avoid
recent scandals, political controversies, and other
trending content you’d rather not be associated with.
Brand Safety Categories:!
ü Adult Content!
ü Alcohol Content!
ü Drug Content!
ü Hate Speech Content!
ü Illegal Download Content!
ü No Rating!
ü Offensive Language!
!

22. Audience Verification
!
ü MediaDonuts offers now comScore vCE in the Philippines and most APAC countries which actually
allows us to report audience verification data to advertisers. !
ü comScore validated Campaign Essentials (vCE) provides an unduplicated accounting of impressions
delivered across a variety of dimensions, such as ads delivered in-view, to the right target audience,
in the right geography, in a brand safe environment and absent of fraudulent delivery.!
ü vCE reports on reach and frequency, comprehensive demographics and behavioral segments. !
ü Demographic Data reported on impression level: !
• Male/Female 15-24!
• Male/Female 18+!
• Male/Female 25-34!
• Male/Female 35-44!
• Male/Female 45-43!
• Male/Female 55+!
ü The additional cost for this implementation will be $ 0,15 CPM. !
!

23. Display! Mobile! Video! Social! SEA!

24. Mobile Inventory Sources
30 billion monthly impressions

25. Mobile
3rd Party Tracking Partners

26. Granular Targeting
!
ü Mobile campaigns allow for even more granular targeting than display campaigns which is
mainly thanks to the specifics of the device and the fact that most users carry it with them at all
times.
ü No matter what your campaign objective is, we can optimize the campaign towards any KPI
which can range from App installs to reach, traffic, leads or sales using the same optimization
techniques as for display but with even more data points at hand.
ü A mobile device is personal and usually not shared so therefore data management for a user by
demographics, behavioral history will be more precise and hence allows for even more exact
targeting.
ü Please refer to the following slides for an overview of mobile targeting options that we offer.

27. Mobile Targeting Options
Devices:!
ü Mobile Location!
ü Operating System!
ü Device Identifier types!
ü Smartphone vs Tablet!
ü Device Model Black/Whitelist!
ü Device Identifier Black/Whitelist!
ü Frequency Capping per Device ID!
!
!

28. Mobile Location
Location: Example:!
ü Country!
ü State!
ü Cities!
ü GPS coordinates whitelist!
GPS coordinate targeting allows for hyper local targeting in a radius of up to 500
meters of point of sale.

29. Mobile Cariers & Networks
Carriers & Networks:!
ü Carrier Black/Whitelist!
ü ISP Black/Whitelist!
ü WiFi Targeting: Cellular vs Wifi!
!
!

30. Standard Creative Ad Units

31. Rich Media Creative Ad Units

32. Interstitial Creative Ad Units

33. CPI Bidding Exchanges
!
ü Next to traditional (Mobile) Ad Exchanges, MediaDonuts has also integrations with CPI Bidding
exchanges which allow us to bid on mobile inventory but instead of on a CPM basis, it is on
Cost Per Install basis which helps to increase Install volumes and optimization efficiencies.
ü MediaDonuts will not only optimize your CPI campaign on Install Rate but looks further to what
users do after they install your app, therefore we can guarantee high quality installs from
engaged users since we take post install parameters into account when optimizing campaigns.
!

34. Inmobi Audience Data Layer
!
ü Are you looking for a specific audience for your mobile campaigns? Inmobi has large amounts
of demographic and behavioral data from mobile users available.
ü You can now tab into those audiences through the MediaDonuts platform where direct deals
can be setup up to target specific audiences within Inmobi’s inventory, combined with all other
inventory available within the MediaDonuts platform. !
Income
Purchase intent
Household
Credit Card usage Interest
Demograpic

35. Display! Mobile! Video! Social! SEA!

36. Video Inventory Sources
2 billion monthly Ad Impressions

37. Video
!
!
!
ü Video advertising is a fast growing channel within digital media and is now following the growth of user
consumption of online video. It’s the ideal channel to complement your TV campaign or to create
awareness and even drive traffic since video is generating the highest CTR across all digital channels
averaging at 2%.
ü MediaDonuts offers clients the option to run both skippable and non-skippable video ads which means
you’re not limited to the 15 or 20 second maximum length for non-skippable ads that most publishers
apply.
ü Through MediaDonuts you can access a large range of video inventory and not only target specific
websites or channels but also target specific users based on 1st and/or 3rd party data.
ü All targeting and optimization options that are available on display can be applied on Video and in
additional we can report also on completion rate spit up by quarter (25%, 50%, 75% and 100%).
!

38. Video
Pre-roll Non-Skippable Pre-roll Skippable

39. Youtube Cookie Data Transfer
!
ü Google has decided to withdraw all Youtube inventory from Adx starting January 1st 2016. This means
that Youtube inventory can not longer be accessed through programmatic platforms.
ü MediaDonuts therefore has come up with a solution in order to avoid not having the biggest video
website in the world available for your programmatic campaigns. We will also need to run a Youtube
campaign through Adwords or DBM but we have built a solution where we can send your data
collected by our platform to the adwords campaign so that we can still run Youtube campaigns using
your valuable 1st party data.
ü A video campaign that includes Youtube will be run in 2 platforms but thanks to the data interchange
this won’t impact your campaigns performance, volume and data collection. !

40. UnrulyX Integration
!
ü Unruly has created a unique Video SSP platform, UnrulyX, that houses exclusive In-Feed native
placements, which are currently available on hundreds of premium publisher sites. With viewability on
the forefront of buyer’s minds, In-Feed placements only begin to play once in-view, making the
inventory close to 100% viewable!
ü Through MediaDonuts integration of UnrulyX, advertisers can now access Unruly’s inventory where
sponsored video ads are dynamically injected into the content stream of a website in a style that
matches the site’s native layout providing a truly native experience for users and scaled native video
distribution for brands on the Open Web.
ü Any Video Length -There’s no restriction on video length - the In-Feed video loops at 15 seconds for
mobile devices and loops the whole video on desktop experiences. The expanded video can be any
length you choose for both desktop and mobile.
!

41. UnrulyX Integration

42. Display! Mobile! Video! Social! SEA!

43. Social
Facebook & Twitter
MediaDonuts PMD Platform!
1. Superior Workflow to deliver high volume, multifaceted social campaigns:!
ü Powerful workflow solutions !
ü Automated Optimization tools !
!
2. Continuous Innovations!
ü Through PMD Platform access to Alhpa and Beta features for both Facebook and Twitter!
3. Unified Reporting and Analytics!
ü Enabling 3rd party data integrations to enhance reporting and analytics!
ü Use of Cross channel data!
!

44. FBX Remarketing Mobile?
ü Cookie data captured by MediaDonuts pixels placed on the site of the advertiser allows us to
retarget those users on Facebook when we recognize their cookie.
ü FBX was always very desktop orientated but MediaDonuts has managed to link this cookie
data to a Facebook audience which allows us to retarget those users across device so both
on desktop and mobile.
ü Even for a mobile campaign we could use cookie data captured on the advertiser’s website
and (re)target those users on specifically on mobile facebook inventory.

45. Facebook Custom Audiences

46. Facebook DPA
ü MediaDonuts now offers Facebook Dynamic Product Ads which allow us to offer a complete
dynamic remarketing campaign which also includes Facebook next to dynamic display ads.
ü So now it’s also possible on Facebook to promote a large range of products from one unique
creative and personalize each creative based on the products that have been seen by the
user on your website.
ü Combining Dynamic Display Ads with Facebook Dynamic Product Ads is a powerful
combination to drive more sales or leads on your website, especially since Facebook DPA
can be used across device so targeting users both on Mobile and Desktop without using
cookie data.

47. Twitter Tailored Audience

48. Twitter Tailored Audience

49. Cookie Data Transfer

50. How it works?
1. Cookie data captured by MediaDonuts pixels placed on the site of the advertiser will
be send to the respective Twitter Account.
2. Twitter will match this cookie data with its Twitter Profiles within 48h.
3. The audience that matches can be targeted using promoted tweets or promoted
accounts both on desktop and mobile since we’ll be targeting a Twitter Audience
instead of actual cookie data.
4. The audience that has been created by this cookie data can be expanded with
“Look-a-like” profiles to create a wider reach within the same target group.
5. Also an email database can be uploaded to Twitter which can be matched with
twitter profiles

51. Twitter Ad Formats
Promoted Tweet:! Promoted Account:!

52. Display! Mobile! Video! Social! SEA!

53. Search Advertising
Google + Bing Partner
ü MediaDonuts is an official Google Partner and has a team of 7 certified Ad Operations specialist
which have an in-depth knowledge about Search Engine Marketing and can help you further
optimize you existing campaigns or help you get started from scratch.
ü Usually we start with an in-depth analysis of your website in combination with a client meeting
where key elements such as product information, competitor data, etc are discussed and on
which based an extensive keyword analysis will be made.
ü Based on this keyword analysis, the campaign will be set-up and managed daily in order to
optimize the performance towards it’s KPI’s.
ü Furthermore MediaDonuts is also a Bing Partner our team can complement your Adwords
campaigns with specific strategies for a complete SEM campaign.
ü Running your SEM campaign with MediaDonuts also allows us to use this valuable data across
channel in order to drive better performance in other channels and vice versa.

54. Custom Build Dashboards
MediaDonuts offers its client to opportunity to benefit from a custom-made client
dashboard that provides full insights in campaign and user data and is tailor-made for
each client based on their campaign objectives and KPI’s.

55. Why MediaDonuts?
ü A centralized location for access to all major ad exchanges and the inventory that they bring
with it, a pool of over 45 billion available impressions on a monthly basis in the Philippines.
ü More enhanced technology based targeting features – like OS, Carrier, ISP, etc.
ü In-depth cookie data available through direct managed platforms & 3rd party suppliers
ü Real-Time-Bidding: Data-driven decisions at the impression level with optimization in Real-time.
ü In depth campaign analytics across creative assets and devices