1. 2 Lessons We Have Learned
From Landing Page Improvement
Teamo Marketing Best Practices 2011
7 Feb 2012
Prepared by Peter Reshetin
Teamo Marketing Team

2. About the author
Peter Reshetin
• Marketing Specialist at Teamo
• Joined Teamo 2 months ago
• 4 years in internet marketing
• Passed Google Analytics Exam

3. 2 Lessons that we have learned
1. Experiments with landing pages rock!
2. 80% of the time on the web we are
wrong

4. 1.
Experiments with
Landing Pages
Rock!

5. CR increased by +34%
from Visits to Registration
+34%

6. A/B Test Details
Control Test
Visits 582 580
Registrations 101 135
Conversion Rate 17,35% 23,27%
CR vs. Control +34%

7. Lesson 1 Summary
• Test radical ideas
• Minimum 100 Conversions per variant to
make test results more stable
• When you lose… Smile and start again

8. 2.
80% of time
on the web
you are wrong

9. We started from this one…
-10%

10. OK, we tried again…
-35%

11. …and again…
-15%

12. …and again…
-2%

13. And only when we tried absolutely
different variant, we succeed
+34%

14. Lesson 2 Summary
• In testing (and in a Startup general?) most of
the time you WILL be wrong.
• If you are wrong:
– Admit it.
– Start again, with smile.
• And if you are patient and persistent,
you are bound to be successful.

15. Thank you!
7 Feb 2012
Prepared by Peter Reshetin
preshetin@gmail.com