Ten Steps For Getting On Television

The 10 Steps For Getting On Radio & TV Shows Dr. Jim Humphries The Veterinary News Network

[object Object],[object Object],[object Object],[object Object],Why?

Local News! “ Local television news and daily newspapers remain Americans’ favorite news sources” The Pew Council on Civic Journalism ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Local television continues to be far and away American’s primary and most credible source for news and information.” Roper Organization

Good News About Television ,[object Object],[object Object],[object Object],[object Object]

Good News About Radio ,[object Object],[object Object],[object Object],[object Object]

Good News About Print Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Before you try

[object Object],[object Object],[object Object],Step ONE: Craft A Good Story

[object Object],[object Object],[object Object],[object Object],[object Object],Step TWO: Become an Aficionado

Step THREE: Develop a relationship with reporters and producers ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step FOUR: Create A Unique Angle

CRAFT your story for media interest! Think NEWS, Think Headlines, What will keep people tuned in? Health Insurance Nightmares and The Ways To Avoid Them Health Insurance The Top Ten Strangest X-rays New X-ray Machine Refinancing is NOT for everyone – Learn The Inside Facts Home Mortgage Refinancing The Best Way To Avoid Costly Auto Repairs Regular Auto Maintenance The 6 Point Couch Potato Check Up High Blood Pressure Ways To Stay Out Of The Dental Chair Proper Flossing The 5 Best Ways To Save Money On Your Vet Bills Good Pet Care Crafted for Media Story idea

Step FIVE: Make It Visual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step SIX: Overcome the fear of calling the media gatekeepers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step SEVEN: Be Creative, Clever, Crafty and Cute Teach show host ballet moves on the air. Dance school publicity Have some local comics come in to the set and co-host the show making jokes from local events and news. Comedy club promoting special event Do live remote broadcast where hosts get to don chef hats and make and taste fudge during one hour of the broadcast. Candy store New program where local pilots give free demo rides. Take host up for a live on-air flight. Local flying club publicity Demonstrate the latest high tech exercise equipment and use show host as “guinea pig” Sports medicine clinic publicity Have anchor help perform a physical exam on a giant breed of dog Veterinary clinic publicity Let the anchor use a hammer and damage a car live on the air and to 2-3 types of fixes. Auto body shop publicity Remote morning news segment with a cooking demonstration and news anchors as judges Restaurant’s 1 year anniversary Fashion show with kids at a school park with pets! Back to school fashions CREATIVE Story Idea Story Idea (publicity idea)

Step EIGHT: Be Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step NINE: Make a plan, the plan on changing ,[object Object],[object Object],[object Object],[object Object]

Step TEN: Be Producer For A Day ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Information: Dr. Jim Humphries [email_address] 719-495-2100

Ten Steps For Getting On Television

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Ten Steps For Getting On Television