- 3D Robotics has established a community in the US but needs to expand internationally. They have introduced experiences, content, participated in other communities, and consistent activity across channels to engage users. - Their social media presence has successes like steady posting frequencies and user content sharing. However, it also has fails like relying too much on technical knowledge, lacking excitement, and not listening to user interests. - Recommendations include hiring a community manager, partnerships, embracing user content, joining other platforms, and expanding markets.

1. Analysis of Social Media
for 3D Robotics

2. Executive Summary
Since it’s foundation in 2009, 3D Robotics has established a community in the
United States and is slowly spreading to other countries.
To further their engagement, they have introduced user experiences, created a
variety of content, participated with other communities, and provided a consistent
level of activity across all channels.
By continuing to implement and improve these strategies, 3D Robotics’ success will
continue to grow.

3. Landscape
49.7K 1 post/day Early Adopters Monotone
49.3K 1 post/day New and current Monotone
135.8K 1 post/day
New and current Monotone
29.9K 1 post/week Engager Technical
Following Frequency Stage Tone

4. Trends
- Conflicting customer support and interactions
- Technical tone of voice
- Instructional guides and manuals
- Similar content on each channel
- Brand content overpowers the user experience

5. Scorecard
5 - Excellent
4 - Good
3 - Average
2 - Below Average
1 - Poor
Evaluation Criteria:
- Content
- Channel
- Audience

6. Twitter
Successes:
- Beginning to establish a good flow of shared user content
- A steady update frequency
- Using a lot of footage
- Varied mix of content
- #FLY3DR

7. Twitter

8. Twitter
Fails:
- Content often presented in “nerdy” manner
- Relies on audience being tech savvy
- Room for a more upbeat copy
- Needs more beautiful footage
- Monotone presentation
- A lot of footage of stationary drone
- Overall just uses Twitter as platfrom, nothing more
Score: 3 - Average

9. Twitter

10. Instagram
Successes:
- Engagement has been established with #FLY3DR
- Consistent level of activity
- Introducing user experiences

11. Instagram
Fails:
- Interactions between brand and users
- Listening to users’ interests to create anticipation
- Function v. Execution
Score: 3 - Average

12. Facebook
Successes:
● There is always a link which leads audiences to their blog in the end of each post.
● 3DR has a hashtag #FLY3DR for people to use when sharing their experiences online.
● 3DR has some videos of other sports and tries to connect with other communities.
● 3DR shares and tags audiences' photos to create some interaction with people.
Fails:
● Ignoring people’s voice.
● Listening to users’ interests to create anticipation.
● Wrong tone of voice.
Score: 2 - Below Average

13. Facebook
LINK INTERACTION
HASHTAG COMMUNITY

14. Facebook
IGNORE PEOPLE’S VOICE WRONG TONE OF VOICE WRONG POST

15. Youtube The "hero, hub, and hygiene" strategy
Successes:
- Large-scale and ‘go-big’ moment
- Helping navigate products by how-to videos
Hero

16. Hub
Hygiene
Fails:
- A lack of excitement of Hub content
- A lack of interaction or communication Score: 3 - Average

17. Social Overview
Branded Content,
Promotions
Third-Party Stories
about the brand
Lifestyle
Content
Customer
Stories
Real-time or
Agile content
Good Average Poor Average Below Average
Good Below Average Average Average Average
Good Average Average Below Average Average
Good Below Average Average Poor Below Average
Poor / Below Average / Average / Good / Excellent

18. Oppurtunities/ recommendations
1. Hire a community manager.
2. Consider partnerships and joint ventures.
3. Encourage and embrace shared content from users. It’s free publicity.
4. Join other video-sharing platforms (Vimeo, Vine, Snapchat).
5. Expand international market.