This is a short report for a Search Marketing Campaign performed under the umbrella of Web Analytics class at NYU. The client is Chrome Realty LLC.

1. Client: Chrome Realty LLC
Web Traffic Report: Sept23 – Nov13, 2013
Campaign: Digital Presence
On & Off Site Optimization, Content & Traffic Generation, Link Building

2. services
•
•
•
•
•
•
•
real estate
official translations
power of attorney
notarizations
apostille
point and insurance
legal representation

4. tools used

5. Metrics
MONTH
SEPTEMBER
OCTOBER
NOVEMBER
PAGE
VIEWS
14
215
865
AVG. VISIT
DURATION
00:01:23
00:02:50
00:04:12
BOUNCE
RATE
32.6%
51.2%
49.4%
VISITORS
SOURCES OF TRAFFIC
TOP CONTENT
18
DIRECT: 68%
ORG. SEARCH: 12%
REFERRAL: 2%
SOCIAL: 2%
36
DIRECT: 42%
ORG. SEARCH: 40%
REFERRAL: 17%
SOCIAL: 11%
LANDING PAGE
153
DIRECT: 46%
ORG. SEARCH: 36%
REFERRAL: 19%
SOCIAL: 9%
LANDING PAGE
LANDING PAGE

6. Metrics

7. Metrics

8. KPIs | Overview of Achievements
PAGEVIEWS
VISITS
UNIQUE VISITORS
AVG SITE DURATION
LINKS ON GOOGLE
FACEBOOK FRIENDS
LINKEDIN FOLLOWERS
From 14 to 809
From 28 to 506
From 18 to 143
From 00:01:23 to 00:04:38
From 2 to 37
From 0 to 28
From 0 to 25

9. recommendations
•
•
•
•
•
•
•
live chat
online partnerships
facebook ads
back-end
guest blogging
social media
move on, SEM

10. ..questions