Search Marketing Report | Chrome Realty

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This is a short report for a Search Marketing Campaign performed under the umbrella of Web Analytics class at NYU. The client is Chrome Realty LLC.

Published in: Marketing, Business, Technology
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Search Marketing Report | Chrome Realty

  1. 1. Client: Chrome Realty LLC Web Traffic Report: Sept23 – Nov13, 2013 Campaign: Digital Presence On & Off Site Optimization, Content & Traffic Generation, Link Building
  2. 2. services • • • • • • • real estate official translations power of attorney notarizations apostille point and insurance legal representation
  3. 3. tools used
  4. 4. Metrics MONTH SEPTEMBER OCTOBER NOVEMBER PAGE VIEWS 14 215 865 AVG. VISIT DURATION 00:01:23 00:02:50 00:04:12 BOUNCE RATE 32.6% 51.2% 49.4% VISITORS SOURCES OF TRAFFIC TOP CONTENT 18 DIRECT: 68% ORG. SEARCH: 12% REFERRAL: 2% SOCIAL: 2% 36 DIRECT: 42% ORG. SEARCH: 40% REFERRAL: 17% SOCIAL: 11% LANDING PAGE 153 DIRECT: 46% ORG. SEARCH: 36% REFERRAL: 19% SOCIAL: 9% LANDING PAGE LANDING PAGE
  5. 5. Metrics
  6. 6. Metrics
  7. 7. KPIs | Overview of Achievements PAGEVIEWS VISITS UNIQUE VISITORS AVG SITE DURATION LINKS ON GOOGLE FACEBOOK FRIENDS LINKEDIN FOLLOWERS From 14 to 809 From 28 to 506 From 18 to 143 From 00:01:23 to 00:04:38 From 2 to 37 From 0 to 28 From 0 to 25
  8. 8. recommendations • • • • • • • live chat online partnerships facebook ads back-end guest blogging social media move on, SEM
  9. 9. ..questions

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