Panos Anadiotis. Blackberry 10 - To Save Blackberry. 2013

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Marketing plan for RIM stressing all

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Panos Anadiotis. Blackberry 10 - To Save Blackberry. 2013

  1. 1. Panos Anadiotis BLACKBERRY Blackberry 10 to save Blackberry ..to save BlackBerry
  2. 2. WHAT ? Initiate the greatest comeback in the tech history Regain market share, satisfy the believers.. the BlackBerry people Increase sales by 20% STABILIZE
  3. 3. TARGET AUDIENCE the BlackBerry people
  4. 4. WHY.. TO BELIEVE BlackBerry - A “start-up” with a huge legacy Blackberry is taking it to the next level Productivity & Image BB10 is not a TOY It is a TOOL Status Symbol
  5. 5. 1 HOW 2 3 Carriers #digitalpresence Mobile TV & Radio Streets: Billboards, Posters etc. Personalized demonstrations to businesses WORD OF MOUTH

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