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Plain Language  Dr. Annetta L. Cheek Chair, Center for Plain Language
What is Plain Language? ,[object Object],[object Object],[object Object],[object Object],And they should be able to do this the first time they read or hear it!
[object Object],[object Object],[object Object],[object Object]
These techniques help you achieve the goal of plain language.
Use: ,[object Object],[object Object],[object Object],[object Object],[object Object],Logical organization
Avoid: ,[object Object],[object Object],[object Object],[object Object],Long sentences
A general principle – Less is more! Plain language usually – but not always – helps you be more concise.
[object Object],[object Object],[object Object],Why should the government use plain language?
[object Object],[object Object],Veterans Benefits Administration ,[object Object]
Fewer calls from customers 1920 10,968 Total calls each year, 10 counselors 16 91.4 Calls to each counselor each month Plain Language letter Old letter
[object Object],[object Object],[object Object],Federal Communications Commission
Less time for users to solve a problem  (in minutes)
[object Object],[object Object],Canadian Government
Shorter processing, more returns Name of Form Original Version Plain Language Version Operating Grant Application Staff processing time – 20 minutes Staff processing time – 3 minutes Grant Report 25% return rate 50% return rate Tree Nursery Order Form 40% error rate 20% error rate, cut staff processing time in half
Resources www.centerforplainlanguage.org www.plainlanguage.gov [email_address]

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Annetta Cheek

  • 1. Plain Language Dr. Annetta L. Cheek Chair, Center for Plain Language
  • 2.
  • 3.
  • 4. These techniques help you achieve the goal of plain language.
  • 5.
  • 6.
  • 7. A general principle – Less is more! Plain language usually – but not always – helps you be more concise.
  • 8.
  • 9.
  • 10. Fewer calls from customers 1920 10,968 Total calls each year, 10 counselors 16 91.4 Calls to each counselor each month Plain Language letter Old letter
  • 11.
  • 12. Less time for users to solve a problem (in minutes)
  • 13.
  • 14. Shorter processing, more returns Name of Form Original Version Plain Language Version Operating Grant Application Staff processing time – 20 minutes Staff processing time – 3 minutes Grant Report 25% return rate 50% return rate Tree Nursery Order Form 40% error rate 20% error rate, cut staff processing time in half