Absolute Radio Engagement Metrics October 2013

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone
Android
Nokia
BlackBerry
Windows
15
12
8
20
121
36
47
59
149
10
101
8
24
27
60
11
25
41
8
22
38
8
17
14
8
18
12
59
106
5
39
54
7
26
8
55
9
69
82
8
26
3
142
8
21
0
74
13
76
193
134
20
19
12
45
45
48
58
9
10
11
29
13
183
196
179
139
154
204
158
178
147
155
127
108
10
15
2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s)
Sessions (millions)
1.28
222 220
236 233
233 234
243 241
246
232
239 234
1.05
1.08
1.12
1.21
1.17
1.17
1.09
1.05
1.20
1.11
1.05 1.04
Sources: Google Analytics
Oct 2013
Sep 2013
Aug 2013
Jul 2013
Jun 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Oct 2013
Sep 2013
Aug 2013
Jul 2013
Jun 2013
May 2013
Apr 2013
Mar 2013
Feb 2013
Jan 2013
Dec 2012
Nov 2012
Oct 2012
206

3. Absolute Radio Network
Total Account Registrations (000s)
Legacy
Desktop
Mobile
Facebook
1,400
1,200
1,000
800
600
400
200
0
Nov Dec Jan Feb Mar Apr May Jun
Jul Aug Sep Oct
2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

4. Absolute Radio Network
Worldwide Logged In Listeners (000s)
Desktop
78
79
83
83
5
5
5
6
42
42
40
42
Both
87
90
88
87
85
83
5
6
6
6
5
5
6
41
43
42
40
39
40
42
83
79
5
6
39
41
77
Mobile
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
562
552
501
453
474
463
575
558
522
454
445
455
372
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes
Comments
Shares
3,500
3,000
2,387
2,500
2,000
1,500
1,000
758
500
225
0
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

7. Absolute Radio
Worldwide Unique Site Visitors (000s)
425
387
375
368
379
396
406
367
387
382
342
360
362
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Google

8. Absolute Radio
Worldwide Site Traffic
Visits (000s)
Page Views (millions)
896
Source: Google
3.9
4.1
3.9 4.0 3.9 3.9
3.8
3.6
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
3.5
Oct 13
4.0 4.0
Nov 12
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
724
770 752
Oct 12
818
794 812
Oct 13
820 831
Sep 13
791
748
Dec 12
784
Nov 12
Oct 12
821
4.4 4.5

9. Absolute Radio
RadioPlayer
Unique Visitors (000s)
262 261
261
247
228
239
244
259 254
252
Visits (000s)
241
249
261
866 852
838
781
825 807
861
834 840
796
830
866
689
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
12 12 12 13 13 13 13 13 13 13 13 13 13
Source: Google
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
12 12 12 13 13 13 13 13 13 13 13 13 13

10. Absolute Radio
Social Media
Absolute Radio
166
154 157 157 161
145 149 151
135 138 142
128 132
27
21
29 30
35
31 33
25
Oct 13
Sep 13
Aug 13
162 167
146 150 157
139
116 128
95 106
May 13
Dec 12
Oct 12
Oct 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
Nov 12
Oct 12
57
71 80
Nov 12
119
103 105 106 108 110 111 111 113 114 115 116 117
24
Apr 13
17
23
Feb 13
19
Jan 13
18
Source: Facebook and Twitter
Other Network Profiles
Jul 13
Other Network Pages
Mar 13
Absolute Radio
Total Twitter Followers (000s)
Jun 13
Total Facebook Fans (000s)

11. Absolute Radio Network
Prompted Awareness
16+
25-54
25-54 London
80.0
70.0
61.1
60.0
52.2
50.0
42.9
40.0
30.0
20.0
10.0
0.0
Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct
08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12 12 12 13 13 13 13 13
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

12. National Prompted Awareness
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
21.2
20.7
90
80
75.8
72.6
71.3
70
63.3
60
50
54.2
47.7
40
45.0
42.9
34.9
30
26.3
25.2
17.2
20
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

13. London Prompted Awareness
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
90
80
78.2
78.0
74.9
73.1
72.5
70
60
53.4
50.1
50
46.5
45.5
41.5
40.9
40
30
20
10
0
Capital
Heart
Kiss
Classic FM
Magic
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
LBC
Absolute Smooth Talk Sport
Network
Xfm
Absolute
Radio

14. Absolute Radio Network
Weekly Reach (millions)
W3:12
W2:13
W3:13
4.0
3.8
3.6
3.0
3.4
2.9
1.4
1.1
Total 10+
Source: RAJAR
Total 15+
1.2
London 10+
1.4
1.1
1.1
London 15+

15. Absolute Radio Network
Monthly Reach (millions)
W3:12
6.7
W3:13
6.3
6.0
5.2
W2:13
5.7
5.0
2.3
1.9
Total 10+
Source: RAJAR
Total 15+
1.9
London 10+
2.3
1.8
1.7
London 15+

16. Absolute Radio Network
Weekly Hours (millions)
W3:12
28.2
W3:13
27.3
25.9
19.8
W2:13
25.2
19.2
10.2 9.7
7.0
Total 10+
Source: RAJAR
Total 15+
London 10+
10.1
9.3
6.6
London 15+