At Search Dynamics 2014 (www.searchdynamics.in), a search marketing conference held in Navi Mumbai on June 20, Manoj Aravindakshan, Director, On Target, discussed on the state of SEO and the key attributes of effective content that matter in digital marketing.

1. Understanding Key Attributes of
Effective Content
- Manoj Aravindakshan
Director, On Target
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2. A Quick Word About Us
On Target helps businesses, especially
SMEs and start-ups, with online marketing
consultancy; specific focus on SEO/SEM.
Considerable experience and success in the
niche education and training space.
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3. A Quick Word About Me
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Born in
God’s Own
Country!

4. A Quick Word About Me
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Grew up in
Maximum
City

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A Quick Word About Me
This is
what they
call the city
I live in
now!

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The state of SEO
Moving
Goal
Posts!
(at least it
seems
like it)

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The state of SEO
… and
sometimes
it seems
like this!

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..Yet, The Great Paradox
The more things change, the more it
seems the same

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Three Pillars of SEO stand the
test of time

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Three Pillars of SEO stand the
test of time
Accessibility
Content
P opularity

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Content
Let’s take
some aspects
as a given –
> Well-written
> Readable
> Uses
keywords
appropriately

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Qualitative Attributes
That Matter
FRESH

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Qualitative Attributes
That Matter
ORIGINAL

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Qualitative Attributes
That Matter
V/S
COMPREHENSIVE

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Qualitative Attributes
That Matter
V/S
AUTHORITATIVE

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Qualitative Attributes
That Matter
MUMBAI DELHI CHENNAI KOLKATTA
LOCAL

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What’s the takeaway?
• How many of these five boxes can you
tick?
• The more of them you tick, greater the
probability of your site attracting search
traffic.
• Remember the acronym
FOCAL

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Thank you!
Questions?