Learn how to promote your blog using data so you can take your personal or business blog to the next level. You can find our free ebook here: http://landing.northstudio.com/25-effective-website-improvements-traffic-leads-sales

1. PROMOTE YOUR
BLOG
HOW TO
USING DATA

2. Promoting your blog
Why promote your blog?
It's a noisy world
"Build it and they'll find it" doesn't apply anymore
Find the right audience, not just any audience
Why use data?
For direction
For insight
For the future

3. Using visitor data
Visitor data includes
How many people visit
Where they come from
What devices and browsers they use
How many pages they visit
How long they stay
Keep an eye on your most visited pages and promote these more
heavily. Watch out for sharp increases and decreases in traffic.
Put your most visited pages front and centre on your blog page and
homepage. Link more content from them to keep your visitors
engaged.

4. Using social media data
Social media data includes:
Followers and connections
Likes and shares
Click-throughs
Organic and paid views
Social media is the heart of our promotion. Social media data
guides what channels, what content and what times to promote.
Regularly check click-throughs against time and channel (you want
people to click after all). Keep a list of your best-performing social
media updates to replicate them for future content.
LIKES
1500

5. Using conversion data
Conversion data includes:
CTA click-throughs
Form submissions
Content downloads
You can use conversion data to drive your blog promotion. One way
is to link relevant blog posts from your best performing landing
pages.
You can also share blog posts in your premium content using
dynamic PDFs.

6. The data-driven strategy
There's no reason to "gut" your strategy
anymore.
The best blog promotion strategies are informed
by all the data available.
There's no reason to "gut" your strategy anymore.
The best blog promotion strategies are informed by all the data
available.
25 EFFECTIVE WAYS
TO IMPROVE YOUR WEBSITE
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