Crowdfunding a million dollars. Watch presentation on Youtube: https://www.youtube.com/watch?v=z8Hr08SvsPs

1. Nordic Growth Hackers - April 23rd 2015
CROWDFUNDING
1 MILLION
DOLLARS
Jonas Gyalokay, CEO, AIRTAME, @jonasgyalokay

2. • What is AIRTAME?
• Crowdfunding
• AIRTAME at Indiegogo
• Key takeaways
Agenda
AgendaNordic Growth Hackers - April 23rd 2015

3. What is AIRTAME?
What is AIRTAME?
Nordic Growth Hackers - April 23rd 2015

4. Organizations are still wired up
with legacy systems
• Physically tied up by cables - less freedom
• Wasted meeting time because of set up problems
• Inclusion problems because of missing adapters
• Unnecessary wasted IT support time
• Organizations trying to push consumer devices
into organizations - in lack of a better solution
IT SUPPORT
Converters
Cable
mess
Admin
mess
Converters
Cable
mess
EXTERNAL
Nordic Growth Hackers - April 23rd 2015 What is AIRTAME?

5. Unwiring all organizations -
The simple AIRTAME solution
Start streaming from any device
in any context
3Plug in AIRTAME in the receiving display
and/or projector
1 Install the SW application2
Nordic Growth Hackers - April 23rd 2015 What is AIRTAME?

6. Nordic Growth Hackers - April 23rd 2015 Crowdfunding
Crowdfunding

7. Nordic Growth Hackers - April 23rd 2015 Crowdfunding
“By distributing tasks to a large
group of people, you are able
to mine collective intelligence,
assess quality and process work
in parallel.”
http://www.freebase.com/m/0dcz_v

8. Nordic Growth Hackers - April 23rd 2015 Crowdfunding
• Perceived
first-mover
• Marketing
• Validation
• Finance
• Feedback
• Public failure
• IP protection
• Focus
+ -

9. Nordic Growth Hackers - April 23rd 2015 AIRTAME at Indiegogo
AIRTAME at
Indiegogo

10. Nordic Growth Hackers - April 23rd 2015
Utilising the power of the crowd…
+ Social
AIRTAME at Indiegogo

11. Validate Fund
Nordic Growth Hackers - April 23rd 2015
… to
ImproveMarket
AIRTAME at Indiegogo

12. Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd
Market
Preparation

13. • Teaser videos
• Great copy and content
• Personal emails
• Scheduled social media messages
Preparation for the BIG launch
Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd

14. Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd
0
7500
15000
22500
30000
Indiegogo page visits

15. START OFF BIG
Key take away
Nordic Growth Hackers - April 23rd 2015 The Power Of The Crowd

16. Nordic Growth Hackers - April 23rd 2015 Content Sharing
Validate
Through compelling content

17. Nordic Growth Hackers - April 23rd 2015 Content Sharing

18. Nordic Growth Hackers - April 23rd 2015 Content Sharing

19. Nordic Growth Hackers - April 23rd 2015 Content Sharing

20. Nordic Growth Hackers - April 23rd 2015 Content Sharing

21. Nordic Growth Hackers - April 23rd 2015 Content Sharing
Embrace transparency
- show that you’re human!

22. VALIDATE YOURSELF
THROUGH CONTENT
Key take away
Nordic Growth Hackers - April 23rd 2015 Content Sharing

23. Nordic Growth Hackers - April 23rd 2015 Growth Hacking
Market
Growth Hacking - ‘Test, scale, automate’

24. Nordic Growth Hackers - April 23rd 2015 Growth Hacking

25. HACK THE SYSTEM
Key take away
Nordic Growth Hackers - April 23rd 2015 Growth Hacking

26. Nordic Growth Hackers - April 23rd 2015 Get Feedback
Improve
Exploit the collective intelligence

27. Nordic Growth Hackers - April 23rd 2015 Get Feedback

28. Nordic Growth Hackers - April 23rd 2015 Get Feedback

29. Nordic Growth Hackers - April 23rd 2015 Get Feedback
Prioritized stretch-goals

30. UTILIZE THE CROWD
TO BETTER THE
PRODUCT
Key take away
Nordic Growth Hackers - April 23rd 2015 Get Feedback

31. Nordic Growth Hackers - April 23rd 2015 Make The Overall CTA Clear
Fund
Make the overall CTA clear

32. Nordic Growth Hackers - April 23rd 2015 Make The Overall CTA Clear
Pre-order at igg.me/at/airtame

33. MAKE SURE PEOPLE
KNOW WHAT TO DO
Key take away
Nordic Growth Hackers - April 23rd 2015 Make The Overall CTA Clear

34. Nordic Growth Hackers - April 23rd 2015 End Strong
The BIG finish

35. Nordic Growth Hackers - April 23rd 2015 End Strong
Indiegogo campaign activity

36. SUCCEED WITH SOCIAL
Key take away
Nordic Growth Hackers - April 23rd 2015 End Strong

37. Nordic Growth Hackers - April 23rd 2015 Social Stats
3,000%
1,415%
2,455%
4,380%
16,640%
366K views

38. • START OFF BIG
• VALIDATE YOURSELF THROUGH CONTENT
• HACK THE SYSTEM
• UTILIZE THE POWER OF THE CROWD TO
BETTER THE PRODUCT
• END BIG (USING SOCIAL)
Key takeaways
Nordic Growth Hackers - April 23rd 2015 Key Takeaways
Succeed by embracing a mix of crowdfunding, crowdsourcing & social media

39. THANKS!
Jonas Gyalokay, CEO, AIRTAME
@jonasgyalokay
Nordic Growth Hackers - April 23rd 2015 Jonas Gyalokay, CEO, AIRTAME, @jonasgyalokay