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Design Thinking for Geeks



                               Nina Khosla & Doug Tarlow
         www.youngandbrilliant.net &...
The Design Process


Understand    Observe   Define   Ideate   Prototype   Test




    (It’s not that different from what...
Understand   Observe   Define   Ideate   Prototype   Test




                                     “Deep dive.”
          ...
Understand    Observe   Define   Ideate   Prototype   Test




“Deep dive” is a fancy term for doing research.
(lots of it)
Understand   Observe    Define   Ideate   Prototype   Test




                       Look with a blank slate.


         ...
Understand   Observe   Define   Ideate   Prototype   Test




                                     Watching.
             ...
Understand   Observe   Define   Ideate   Prototype   Test




Ethnography.
                                         Develo...
Understand   Observe   Define   Ideate   Prototype   Test




Ethnography.




    ...and adapted
    to study tribes
    ...
Understand   Observe     Define     Ideate     Prototype   Test




How do I do it?
   Observations: It’s not stalking, bu...
Understand   Observe     Define     Ideate     Prototype   Test




How do I do it?
   Observations: It’s not stalking, bu...
Understand   Observe   Define    Ideate   Prototype   Test




Needfinding.

What are needs?


               Needs       ...
Understand   Observe      Define    Ideate    Prototype   Test




Needfinding.

What are needs?
                Various l...
Understand   Observe   Define   Ideate   Prototype   Test




                           Develop a point of view.
        ...
Understand   Observe   Define   Ideate   Prototype   Test




Design is a convergent and divergent process.
Understand   Observe   Define   Ideate   Prototype   Test




Design is a convergent and divergent process.
Understand   Observe   Define   Ideate   Prototype   Test




Design is a convergent and divergent process.
Understand   Observe   Define   Ideate   Prototype   Test




Design is a convergent and divergent process.
Understand   Observe   Define   Ideate   Prototype   Test




Two popular ways to create a point of view:
(User) needs (ve...
Understand   Observe   Define   Ideate   Prototype   Test




Two popular ways to create a point of view:
Daniel, who uses...
Understand   Observe   Define   Ideate   Prototype   Test




Two popular ways to create a point of view:
Daniel, who uses...
Understand   Observe   Define   Ideate   Prototype   Test




Two popular ways to create a point of view:
Daniel, who uses...
Understand   Observe   Define   Ideate   Prototype    Test




                                     Brainstorming.
       ...
Understand   Observe       Define   Ideate   Prototype   Test




Brainstorming
(the quintessential design thinking activi...
Understand   Observe   Define       Ideate   Prototype   Test




                                Build.
                 ...
Understand   Observe              Define              Ideate   Prototype   Test




   Prototypes can be
   simplified if ...
Understand   Observe   Define     Ideate            Prototype                Test




  A prototype is an
  artifact to ha...
Why is this cool?
        (in the mind of a geek)




Balancing concept and prototype.
     Go beyond the local maxima.
Why is this cool?
                (in the mind of a geek)




Subjectivity? No, there’s a science to design.
       Data-d...
Why is this cool?
                (in the mind of a geek)




A process developed by creativity researchers.
        Be mo...
What does this mean?
        (for geeks)
What does this mean?
        (for geeks)
Questions?
  (from geeks)




                 http://bit.ly/sekkrit
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Design thinking for geeks

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Presented with Doug Tarlow (www.dougtarlow.com) to the Betaworks crew on 7/15/2010. Enjoy!

Published in: Design

Transcript of "Design thinking for geeks"

  1. 1. Design Thinking for Geeks Nina Khosla & Doug Tarlow www.youngandbrilliant.net & www.dougtarlow.com
  2. 2. The Design Process Understand Observe Define Ideate Prototype Test (It’s not that different from what you do, but let’s figure out what we’re talking about anyways.)
  3. 3. Understand Observe Define Ideate Prototype Test “Deep dive.” Understand. Build Knowledge.
  4. 4. Understand Observe Define Ideate Prototype Test “Deep dive” is a fancy term for doing research. (lots of it)
  5. 5. Understand Observe Define Ideate Prototype Test Look with a blank slate. Look for related and analogous examples. Stay as open as possible and embrace uncertainty.
  6. 6. Understand Observe Define Ideate Prototype Test Watching. Interviewing. Learning. Stalking.
  7. 7. Understand Observe Define Ideate Prototype Test Ethnography. Developed to study tribes like these...
  8. 8. Understand Observe Define Ideate Prototype Test Ethnography. ...and adapted to study tribes like these.
  9. 9. Understand Observe Define Ideate Prototype Test How do I do it? Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them.
  10. 10. Understand Observe Define Ideate Prototype Test How do I do it? Observations: It’s not stalking, but it’s close. The Ethnographic Interview: It’s not about you (or your product), its about them. ... In the digital space? Usability + Observing in User interviews + tracking tools “public” spaces walkthroughs
  11. 11. Understand Observe Define Ideate Prototype Test Needfinding. What are needs? Needs != Solutions (VERBS) (nouns)
  12. 12. Understand Observe Define Ideate Prototype Test Needfinding. What are needs? Various levels of needs: Common Need for social connection. Context Need to make new connections. Activity Need to meet people on Meetup. Qualifier Need to join the TechNY Meetup.
  13. 13. Understand Observe Define Ideate Prototype Test Develop a point of view. Articulate insights. Define the problem.
  14. 14. Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process.
  15. 15. Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process.
  16. 16. Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process.
  17. 17. Understand Observe Define Ideate Prototype Test Design is a convergent and divergent process.
  18. 18. Understand Observe Define Ideate Prototype Test Two popular ways to create a point of view: (User) needs (verb phrase) in a way that (way). How might we (verb phrase)?
  19. 19. Understand Observe Define Ideate Prototype Test Two popular ways to create a point of view: Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience.
  20. 20. Understand Observe Define Ideate Prototype Test Two popular ways to create a point of view: Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience. How might we create exciting exercise experiences for those who don’t normally exercise?
  21. 21. Understand Observe Define Ideate Prototype Test Two popular ways to create a point of view: Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience. How might we create exciting exercise experiences for those who don’t normally exercise?
  22. 22. Understand Observe Define Ideate Prototype Test Brainstorming. Mindmaps. Post it notes.
  23. 23. Understand Observe Define Ideate Prototype Test Brainstorming (the quintessential design thinking activity). 1. Provide focus. 2. Defer Judgement. 3. Build on the ideas of others. 4. Encourage wild ideas. 5. Visualize it. 6. One conversation at a time. 7. Go for quantity not quality.
  24. 24. Understand Observe Define Ideate Prototype Test Build. Visualize. Test.
  25. 25. Understand Observe Define Ideate Prototype Test Prototypes can be simplified if built to test one thing at a time. Form prototypes for the original Apple mouse sitting in the Ideo offices.
  26. 26. Understand Observe Define Ideate Prototype Test A prototype is an artifact to have a conversation around. Prototype for a piece of surgical equipment built by an Ideo designer in the middle of user interviews with a surgeon.
  27. 27. Why is this cool? (in the mind of a geek) Balancing concept and prototype. Go beyond the local maxima.
  28. 28. Why is this cool? (in the mind of a geek) Subjectivity? No, there’s a science to design. Data-driven: quantitative and qualitative.
  29. 29. Why is this cool? (in the mind of a geek) A process developed by creativity researchers. Be more creative with more restrictions.
  30. 30. What does this mean? (for geeks)
  31. 31. What does this mean? (for geeks)
  32. 32. Questions? (from geeks) http://bit.ly/sekkrit
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