How to identify and avert Social Media Schizophrenia and Technology Overload and focus on what really matters: creating kick-ass content. WARNING: This is the OLD version of this presentation... the new, shiny 2013 version can be found here: http://www.slideshare.net/NickArmstrong/social-mediaschizophrenia

1. SOCIAL MEDIA
SCHIZOPHRENIA
A 12-STEP
RECOVERY PROGRAM
BY
By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong
Wednesday, August 17, 11

2. WHO AM I?
DESPITE A COMPLETE AND
UTTER LACK OF MYSTICAL
ABILITIES, I WAS ONCE
KNOWN AS A...
... SOCIAL MEDIA GURU.
Wednesday, August 17, 11

3. I’M HERE TO HELP
DO YOU REMEMBER YOUR
FIRST SCREENNAME?
HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

4. STEP #1: BEG FORGIVENESS
YOU’VE ANGERED THE
TECH GODS.
HUG A GEEK.
HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/
Wednesday, August 17, 11

5. STEP 2: CREATE A STRATEGY
Social Networks
23%
“Other”
34%
HOW MUCH TIME DO YOU
ACTUALLY NEED?
WHAT’S YOUR GOAL?
Games
HOW DO YOU MEASURE IT?
10%
Entertainment
13% Email
Search IM Portals 8%
3% 4% 4%
Wednesday, August 17, 11

6. STEP 3: REDUCE ACCOUNTS
HOW MANY ACCOUNTS DO
YOU ACTUALLY HAVE?
THE MOST I’VE HAD: 26
(BEFORE I LOST COUNT)
ARE ANY REDUNDANT?
DO THEY ALL WORK
TOWARDS YOUR GOAL?
WORSE: CAN YOU BE YOU
ON ALL OF THEM?
HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

7. STEP 4: POST UPDATES
EFFICIENTLY
WHAT TOOLS ARE YOU
USING?
HINT: A BROWSER JUST
ISN’T GOOD ENOUGH.
HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/
Wednesday, August 17, 11

8. STEP 5: USE AGGREGATORS
ONE SOURCE
ONE POST
LOTS OF REACH
HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

9. STEP 6: HIRE HELP
BRUCE WAYNE HAS
ALFRED.
ELLEN HAS THE INTERNS.
WHY CAN’T YOU GET SOME
HELP TOO?
HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

10. STEP 7: USE BETTER TOOLS
USE THE RIGHT TOOL FOR
THE RIGHT JOB.
ANY TOOL CAN BE
DANGEROUS IF USED
IMPROPERLY.
HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

11. STEP 8: LIMIT EXPOSURE
WHAT IS YOUR TIME
WORTH?
HOW MUCH HAVE YOU
WASTED SO FAR?
HOW MUCH MORE ARE
YOU WILLING TO WASTE?
HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

12. STEP 9: CREATE REPORTS + GOALS
WITHOUT KNOWING
WHERE YOU’RE GOING,
YOU’LL JUST BE SPINNING
YOUR WHEELS.
CREATE AN EASY WAY TO
FIND OUT IF YOU’RE
WINNING.
HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/
Wednesday, August 17, 11

13. STEP 10: MEASURE YOUR SUCCESS
USE YOUR REPORTS.
REALLOCATE YOUR TIME.
ACTION TRUMPS
PLANNING.
HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

14. STEP 11: KNOW YOUR LIMITS
LIMIT IS NOT A DIRTY
WORD.
LIMITS CREATE
SCARCITY AND
OPPORTUNITY.
HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

15. STEP 12: SHARE WHAT YOU KNOW
IF YOUR FRIENDS AREN’T
UP TO SPEED, YOU’RE THE
ONLY ONE WHO CAN HELP.
HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/
Wednesday, August 17, 11

16. ONE LAST THING...
Wednesday, August 17, 11

17. NOBODY WINS IF YOU STOP CREATING
Wednesday, August 17, 11

18. THANK YOU
FIND ME AT:
IAMNICKARMSTRONG.COM
BY
By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrong
Wednesday, August 17, 11