SOCIAL MEDIA                           SCHIZOPHRENIA                                  A 12-STEP                           ...
WHO AM I?            DESPITE A COMPLETE AND            UTTER LACK OF MYSTICAL            ABILITIES, I WAS ONCE            ...
I’M HERE TO HELP            DO YOU REMEMBER YOUR            FIRST SCREENNAME?                                    HTTP://WW...
STEP #1: BEG FORGIVENESS                                                                                      YOU’VE ANGER...
STEP 2: CREATE A STRATEGY                                                                           Social Networks       ...
STEP 3: REDUCE ACCOUNTS                                                                                   HOW MANY ACCOUNT...
STEP 4: POST UPDATES                                EFFICIENTLY            WHAT TOOLS ARE YOU            USING?           ...
STEP 5: USE AGGREGATORS                                                                                  ONE SOURCE       ...
STEP 6: HIRE HELP            BRUCE WAYNE HAS            ALFRED.            ELLEN HAS THE INTERNS.            WHY CAN’T YOU...
STEP 7: USE BETTER TOOLS                                                                                      USE THE RIGH...
STEP 8: LIMIT EXPOSURE            WHAT IS YOUR TIME            WORTH?            HOW MUCH HAVE YOU            WASTED SO FA...
STEP 9: CREATE REPORTS + GOALS                                                                          WITHOUT KNOWING   ...
STEP 10: MEASURE YOUR SUCCESS            USE YOUR REPORTS.            REALLOCATE YOUR TIME.            ACTION TRUMPS      ...
STEP 11: KNOW YOUR LIMITS                                                                                                 ...
STEP 12: SHARE WHAT YOU KNOW            IF YOUR FRIENDS AREN’T            UP TO SPEED, YOU’RE THE            ONLY ONE WHO ...
ONE LAST THING...Wednesday, August 17, 11
NOBODY WINS IF YOU STOP CREATINGWednesday, August 17, 11
THANK YOU                                 FIND ME AT:                           IAMNICKARMSTRONG.COM                      ...
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Social Media Schizophrenia

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How to identify and avert Social Media Schizophrenia and Technology Overload and focus on what really matters: creating kick-ass content.

WARNING: This is the OLD version of this presentation... the new, shiny 2013 version can be found here: http://www.slideshare.net/NickArmstrong/social-mediaschizophrenia

Published in: Technology, Business
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Social Media Schizophrenia

  1. 1. SOCIAL MEDIA SCHIZOPHRENIA A 12-STEP RECOVERY PROGRAM BY By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrongWednesday, August 17, 11
  2. 2. WHO AM I? DESPITE A COMPLETE AND UTTER LACK OF MYSTICAL ABILITIES, I WAS ONCE KNOWN AS A... ... SOCIAL MEDIA GURU.Wednesday, August 17, 11
  3. 3. I’M HERE TO HELP DO YOU REMEMBER YOUR FIRST SCREENNAME? HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  4. 4. STEP #1: BEG FORGIVENESS YOU’VE ANGERED THE TECH GODS. HUG A GEEK. HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/Wednesday, August 17, 11
  5. 5. STEP 2: CREATE A STRATEGY Social Networks 23% “Other” 34% HOW MUCH TIME DO YOU ACTUALLY NEED? WHAT’S YOUR GOAL? Games HOW DO YOU MEASURE IT? 10% Entertainment 13% Email Search IM Portals 8% 3% 4% 4%Wednesday, August 17, 11
  6. 6. STEP 3: REDUCE ACCOUNTS HOW MANY ACCOUNTS DO YOU ACTUALLY HAVE? THE MOST I’VE HAD: 26 (BEFORE I LOST COUNT) ARE ANY REDUNDANT? DO THEY ALL WORK TOWARDS YOUR GOAL? WORSE: CAN YOU BE YOU ON ALL OF THEM? HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  7. 7. STEP 4: POST UPDATES EFFICIENTLY WHAT TOOLS ARE YOU USING? HINT: A BROWSER JUST ISN’T GOOD ENOUGH. HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/Wednesday, August 17, 11
  8. 8. STEP 5: USE AGGREGATORS ONE SOURCE ONE POST LOTS OF REACH HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  9. 9. STEP 6: HIRE HELP BRUCE WAYNE HAS ALFRED. ELLEN HAS THE INTERNS. WHY CAN’T YOU GET SOME HELP TOO? HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  10. 10. STEP 7: USE BETTER TOOLS USE THE RIGHT TOOL FOR THE RIGHT JOB. ANY TOOL CAN BE DANGEROUS IF USED IMPROPERLY. HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  11. 11. STEP 8: LIMIT EXPOSURE WHAT IS YOUR TIME WORTH? HOW MUCH HAVE YOU WASTED SO FAR? HOW MUCH MORE ARE YOU WILLING TO WASTE? HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  12. 12. STEP 9: CREATE REPORTS + GOALS WITHOUT KNOWING WHERE YOU’RE GOING, YOU’LL JUST BE SPINNING YOUR WHEELS. CREATE AN EASY WAY TO FIND OUT IF YOU’RE WINNING. HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/Wednesday, August 17, 11
  13. 13. STEP 10: MEASURE YOUR SUCCESS USE YOUR REPORTS. REALLOCATE YOUR TIME. ACTION TRUMPS PLANNING. HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  14. 14. STEP 11: KNOW YOUR LIMITS LIMIT IS NOT A DIRTY WORD. LIMITS CREATE SCARCITY AND OPPORTUNITY. HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  15. 15. STEP 12: SHARE WHAT YOU KNOW IF YOUR FRIENDS AREN’T UP TO SPEED, YOU’RE THE ONLY ONE WHO CAN HELP. HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/Wednesday, August 17, 11
  16. 16. ONE LAST THING...Wednesday, August 17, 11
  17. 17. NOBODY WINS IF YOU STOP CREATINGWednesday, August 17, 11
  18. 18. THANK YOU FIND ME AT: IAMNICKARMSTRONG.COM BY By Nick Armstrong -- IAmNickArmstrong.com -- @ImNickArmstrongWednesday, August 17, 11

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